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D4RK MATTER

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D4RK MATTER is a solo start-up brand that established in Brisbane, Australia, in 2024 by Ghosty.

The Label Focuses on Streetwear that empathises with Japanese elements and gothic & punk cultures

Ghosty is a anonymous 15-year-old designer with a creative vision aims to make a name in High fashion and culture overall.

current goals are to have a community of creators and creatives, work with the brand & people wearing the ghost as a symbol.

HISTORY

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D4RK MATTER started on 26th August 2024 on 5:43pm.

Ghosty 14 Decided to start the brand as a Ongoing Project. (For the sake of Art.)

Ghosty standing in Front of a graffiti door in the Brisbane CBD.

JACKS MIND GAME

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Ghosty's first genuine collection released on September 14th 2024 & Restocked its final time on October 13th 2024

all because one of the friends that had dragged him down with him desperately trying to put ghosty lower than him. so as a act of art Ghosty released the collection that included, 2 hoodies & 2 shirts.

Ghosty didn't sell out but at least got the people to recognise and buy the wearable piece. as a result, he sold about 5 pieces on the first drop and sold 9 on the restock then shipped it out within the 25 days.

Final Code Tee Released on 30th November 2024

Final Code

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Ghosty got to work with releasing a shirt and hoodie at the end of the month

Talking to different people including Kaizomru (underground rapper) (from Sydney)

It concluded with releasing a design that people think it will gain popularity but hasn't

when it released on the 30th November 2024, It ended up being the most unsuccessful drop of the entirety of the brand.

even when the piece was trying to convey the message that governments & companies to watch you and sell your data.