User:Gha34/Feminine beauty ideal

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The feminine beauty ideal is a phenomenon that many women in the world are faced with as there are specific beauty standards regarding traits that will increase the physical attractiveness of a woman, these traits vary per country and culture.

The feminine beauty ideal traits include but are not limited to: female body shape, eyelid shape, skin tones, height, clothing style, modified facial features, hairstyle and body weight. In order to achieve such traits, women have been undergoing multiple facial and body-altering practices which range in severity. Practices such as surgeries, skin bleaching practices, foot binding, wearing multiple neck rings, hair plucking, different ways of putting on makeup and teeth lacquering.

With the influence of mass media, fashion and beauty-centred dolls such as Barbie dolls and female characters in fairytales playing a prominent role in many women's lives, it adds to the pressure to conform to the feminine beauty ideal starting from a young age. Handling the pressure to conform to a certain definition of "beautiful" can have psychological effects on an individual, such as depression, eating disorders, body dysmorphia and low self-esteem, starting from an adolescent age and continuing into adulthood.

From an evolutionary perspective, some perceptions of feminine beauty ideals correlate with fertility and health.

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Fashion and Beauty-Centred Dolls (new header section I want to create)

Throughout the world, fashion and beauty-centred dolls such as Barbie dolls, are making their way into the lives of many young girls, perpetuating unrealistic beauty standards from looking at the physique of the Barbie dolls to the lack of diversity in the product line in terms of race, gender of Barbie dolls. From 2012 to 2020, the sale of Barbie dolls worldwide was 99.1 billion U.S. dollars.

When young girls are playing with fashion and beauty-centred dolls, they begin to idealize beauty standards and associate what they find "beautiful" in the doll with attributes that they feel that they need to uphold. At first glance, Barbie dolls look glamorous, with endless accessories, perfectly platinum straight blond hair, pink shiny lips, tiny waist, long legs, pointed toes and pink sparkly outfits. Girls who played with Barbie reported lower body image and a greater desire to be thinner than the girls who played with a curvier doll or no doll at all.

When taking Barbie's "beautiful" proportions and translating that physique into an actual human, Barbie is estimated to be 5'9” tall, have a 39” bust, an 18” waist, 33” hips, children's size 3 feet and her weight would be 110 pounds. Taking into consideration Barbie's 'human' height and weight, Barbie would have a Body Mass Index (BMI) of 16.24, this number fits the weight criteria for anorexia. Additionally, being below a BMI index of 17 suggests that an individual cannot afford to lose more weight as it is detrimental to one's health and that they are severely underweight. Continuously playing with fashion and beauty-centred dolls with such idealistic body proportions can cause psychological effects to an individual and can later stem into the development of eating disorders.

Black Women (header already on the wiki page)

When it comes to racial disparities within the beauty industry, like makeup artists and beauty-related Youtube content creators, the impact of Eurocentric representation and beauty ideals are apparent. A study conducted in 2020 by researchers Tran and Copes revealed that Black women who were online beauty content creators had lower salaries, fewer brand endorsements, more difficulty receiving sponsorships and a significantly slower rise to popularity compared to White online beauty content creators. This is likely due to the lack of Black representation when it comes to the Eurocentric beauty ideal as well as, the notion of colourism playing a role for Black online beauty content creators.

Additionally, research done by Marway found that the beauty norm for fair skin limits career goals and opportunities for Black women and women of colour. As they practice self-censorship when applying for jobs because they have an expectation that they will not be chosen to play lead roles in a workplace due to the disproportionate racial portrayals in various professions.

Japan (header already on the wiki page)

More recently it has been found that in one of Japan's youth beauty subcultures, the focus is on the concept of parody and mimicry of Japanese manga and anime characters. Japanese youth in this beauty subculture try to mimic manga and anime characters by mimicking the same hair colour with the use of hair dye or wigs that are in colours such as blue, purple, red, pink, blonde and brown. To attain cartoon-like eyes, individuals opt for contact lenses that are variegated brown, pink, silver and gold, with iris enlargement features.

Another Japanese beauty subculture is rooted in post-modernism. This beauty subculture advocates more anti-aesthetics, incomplete, uncertainty, pluralism, and deconstruction of what is considered to be 'beautiful' which is against the normal Japanese beauty standard which was based on aesthetics. This is allowing Japanese women to embrace their 'flaws' that society used to turn against them and to instead use their features and embrace the uniqueness of one's moles, birthmarks, eye shape, teeth shape and various facial elements.

Korea (header already on the wiki page)

Due to the rise of the idol culture, the beauty aesthetic has undergone drastic changes where women relate beauty with professional success. In workplaces, women are expected to have physical attractiveness. Headshots are required with their resume in some places, and would often scrutinize the looks of applicants. The idealizations for a Korean woman are not only to require a certain amount of professional skill, but also to be beautiful physically as well. In addition to the idol culture, researchers found that due to South Korea's hypercompetitive society, Korean women have gradually come to believe that they could achieve more from superior beauty even though they may have a limited amount of social resources. In a research study done, it was found that Korean women associated beauty with having an easier time searching for jobs, finding spouses and higher income levels. There is also a concept called the halo effect in Korea, where being beautiful and being smart leads to the ultimate level of beauty. If a woman is considered to be smart, by attending a prestigious university like Seoul National University, and up to South Korea's strict beautiful standards, she is considered to be "untouchable" and "no one can beat her".

The latest 'activist'-like movement that young girls in South Korea are promoting is called the "Pro-ana" movement, young girls will go onto various websites and social media outlets to promote

behaviours related to eating disorder anorexia. Like how to throw away lunch at school without getting in trouble with the staff members at school and how to not get caught by parents. A majority of the girls who are involved in this movement are not eating properly and starving themselves until their weight drops to a fragile amount of 30 to 40 kilograms. For individuals who are extremists about losing weight, will take vast amounts of constipation pills to flush out food their system quickly as the lack of nutrition will cause them to lose weight drastically. On the rare occasions where girls will eat a proper meal, they feel guilty for indulging that they will turn to bulimic tendencies and force themselves to vomit to maintain their thin shape.

In Korea, psychotropic appetite suppressants also increased in popularity by 31.5 percent from 93.2 billion won ($77.4 million USD) in 2014 to 122.5 billion won ($102.8 million USD) in 2018. While the sales in non-psychotropic appetite suppressants rose 126.8 percent from 34.9 billion won to 79.1 billion won ($66 million USD)during the same time. The long-term use of psychotropic appetite suppressants, increases the risk of side effects such as pulmonary hypertension and severe heart disease. This, in combination with the lack of nutrients that girls due to anorexic tendencies can cause malnutrition, osteoporosis, heart disease and hair loss. Taking into account that it is more harmful to teenagers as their brains and bodies are still in development, their extreme dieting happens can lead to irregular menstruation, loss of menstruation, stunted growth, and in extreme cases, death.

The main problem with girls who are active in the Pro-ana movement is that they themselves are not unaware of the risk of anorexia. They know that anorexia is a disease, but believe their actions are justified due to the culture that they live in, a culture that harshly criticizes the perceived beauty of individuals based on their body shape.