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The American Music Conference (AMC) was a national non-profit educational association that was chartered in August 1947 in Chicago. When it was founded, it represented the music trade, namely merchants, piano manufacturers, instrument manufacturers, and standard music publishers. The impetus for creating the organization came from the National Association of Music Merchants (NAMM) as advocates of music education and researchers for the trade that serves education. AMC was dedicated to promoting music, music making, and music education to the general public. On July 1, 1993, AMC merged with NAMM. Thereafter, however, AMC maintained its structure as an independent corporation with its own board of directors and officers. Also, effective July 1, 1993, AMC operated out of NAMM headquarters in Carlsbad, California, making use of the NAMM administrative staff. AMC had previously maintained its executive office in Wilmette, Illinois.

Karl Bruhn (1930–2010), who, at the the time, was NAMM's director of market development, was appointed AMC executive director, replacing Paul Bjornberg, who previously held the post on a part-time, on a retainer basis. With the merger, AMC took took over NAMM's market development function, focusing primarily on supporting the National Coalition for Music Education, a joint effort created by NAMM, the Music Educator's National Conference, and the National Academy of Recording Arts and Sciences.

AMC Lifetime Director Awards

Annual American Music Conference Henry Grossman Lifetime Director Awards, is, essentially, the association's "Hall of Fame," which, after Grossmans death in 1995, was became endowed in his memory. Grossman had been a longtime active member of AMC. The award recognizes music industry leaders who have made a lasting and sustained contribution to music or music-making or music education or the music industry or any combination, thereof.

Hall of Fame

• Karl Bruhn
• Jimmy Johnson
• Larry Linkin, former President and CEO of NAMM
• Henry Ziegler Steinway (1915–2008), great-grandson of Henry Engelhard Steinway who founded Steinway & Sons, was the first president of NAMM
• 1980: Vito Pascucci (1922–2003), co-founder of LeBlanc, one-time Chairman of AMC
• 1981: Henry Saul Grossman (1898–1995)

Henry Grossman Lifetime Director Award

• 1999: Jack Maher (né John James Maher, Jr.; 1923–2003), publisher, for more than three decades, of Down Beat
• 2001: Remo Belli (1927–1916), jazz drummer and founder of Remo Inc.
• 2001: Jerome Hershman, guitar distributor
• 2002: Sidney L. Davis (born 1935), journalist, trade magazine publisher and publishing executive
• 2003: Terry Lewis, Senior Vice President, Yamaha Corporation of America
• 2003: Donald Leslie (1911–2004), founder of the Leslie Speaker
• 2005: Timothy Neal Lautzenheiser (born 1947), university band director and music educator in higher education; in 1995, VanderCook College of Music awarded Lautzenheiser an Honorary Doctor of Music Education Degree
• 2005: John Francis Majeski, Jr. (1921–2011), second generation longtime publisher of family-owned Music Trades

Selected personnel

Executive directors

• Henry Saul Grossman (1898–1995) was a founding member of the American Music Conference. He owned Grossman Music Corporation. Grossman dedicated more than fifty years of service to AMC and its causes — 34 consecutive years as a member of the Board of Directors. In the 1960s, Grossman was responsible for building awareness of AMC's mission and goals on a national level. He was passionate about music making and helped to substantially increase AMC's membership base. Since AMC created the Henry Grossman Lifetime Director Award in his memory, it has been presented each year to a person within the music products industry who has contributed greatly to music advocacy and music education over the years.

Theodore M. McCarty

• Paul Bjornberg
• Karl Bruhn (1930–2010)
• Joe Lamond

Presidents

Theodore M. McCarty

1956: John F. "Jack" Feddersen (1913–1990)

1961: Clay Sherman (1914–1964), grandson of Leander Schutzenbach Sherman (1847–1926) who co-founded Sherman Clay; Clay Sherman had been president of Sherman Clay

1969: Theodore F. Korten (1910–1989), later became President of NAMM

1976: Frank L. Reed, Jr. (1899–1984)

1999–2001?: Mick Faulhaber

Vice Presidents

1961: W.W. Kimball, executive and heir to the founder of W.W. Kimball Company

Directors

• Sandy Feldstein, EdD (né Saul Feldstein; 1940–2007), percussionist, composer, arranger, author, music educator, publishing executive (one-time Vice President of Alfred Music and President of Warner Bros. Publications Inc.); he earned his doctorate in 1969 from Teachers College, Columbia University
• 1969: Elmer F. Brooks, Board Member and Vice Chairman
• 1969: Ted F. Korten (1910–1989), Chairman of the Board
• Henry Ziegler Steinway (1915–2008)
• Frank Oscar Wilking (1892–1970) of Indianapolis
• Vito Pascucci (1922–2003), one-time Chairman