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The Newell-Emmett Company, Inc., was a New York-based advertising agency founded April 1, 1919, as the Newell-Emmett Agency[1] by Clarence DeRocha Newell, Jr. (1876–1967), who retired in 1950, and Burton Emmett (1871–1935).
History
[edit]In 1949, the company was reorganized as Cunningham & Walsh, Inc. – bearing the names of Frederick Harper Walsh (1884–1964) founding member of Newell-Burton, and John Phillip Cunningham (1897–1985), a founding employee of Newell-Burton in the art department.[2]
Top ad campaigns
[edit]- Newell-Emmett, "Pepsi Hits the Spot," ranked number 14 in AdAge's "Top 100 Advertising Campaigns."[3]
Personnel
[edit]- John Phillip Cunningham (1897–1985) was, in 1974, became the first living person to be inducted into the Advertising Hall of Fame of the American Advertising Federation
- Stephen Baker (1921–2004), animal behaviorist
- Michael Lange (born 1950), TV director and record producer
- Richard L. Strobridge, founding member (né Richard Lawton Strobridge; 1886–1955)[4] Outside of advertising, Strobridge was, in 1951, a member of a Federal Grand Jury in Manhattan, led by Roy Cohn, that was looking into "Fifth Amendment Communists" at the United Nations.
- The case evolved into a runaway grand jury. Cohn led it to believe that since thirty-nine Americans working for the UN had refused to answer questions from the jury about their politics, the jury should issue a presentment declaring these employees to be subversive. The Department of Justice opposed this presentment; Cohn went ahead anyway. His first effort to get the presentment out was regarded by all officers of the Department of Justice as premature. At a conference in Washington Cohn told Department officials that the Senate Subcommettee on Internal Security (SISS) was about to open hearings on the loyalty of American UN employees, and he wanted to act quickly so "we can beat them to the headlines."[5] Cohn did not get the first headlines, but he made up for it later.
- What he did get, when he went to Washington, was a chance to work on the hottest case around – Owen Lattimore. Cohn had wanted to get the Lattimore case brought before his New York grand jury. He could connect Lattimore to the United Nations because of the mission in Afghanistan in 1950. As early as May 1, 1952, Jay Sourwine (né Julien Goode Sourwine; 1908–1986) (McCarthyistic counsel for the Senate Internal Security Committee) had picked up a rumor (this time correct) that Cohn planned to present "phases of the Lattimore case involving perjury" to his New York grand jury; Sourwine passed this rumor on to Lou Nichols (né Louis Burrous Nichols; 1905–1977) (Head of FBI Public Relations), who didn't believe it.[6]Cite error: The
<ref>tag name cannot be a simple integer (see the help page). But just to make sure, Nichols asked Agent W.M. Whelan (né William Michael Whelan; 1912–1979) in New York to talk to Cohn.[7]
- Tom Joyce, currently managing partner, art director and designer at Creativewerks in Berkeley, had been art director at Cunningham & Walsh
Selected client campaigns
[edit]Newell-Emmett Company
[edit]Cunningham & Walsh
[edit]- Folgers
- Qantas Airways, Ltd. – C&W, as the North American advertising agency for Qantas, devised "I hate Qantas" campaign that ran from 1967 to 1992, which sought to link the airline with international travelers going to Australia
Stuff
[edit]Weyburn genealogy[8]
References
[edit]- ^ "Newell-Emmett Agency," Editor & Publisher (Second Section), Vol. 52, No. 33, January 15, 1920, p. 50
- ^ "Cunningham & Walsh" (encyclopedia entry)The Advertising Age Encyclopedia of Advertising (hardcopy; Vol. 1 of 3); OCLC 612071916, 464150647, ISBN 1-5795-8172-2, ISBN 978-1-5795-8172-5John McDonough (Museum of Broadcast Communications) & Karen Egolf (eds.), published for AdAge by Fitzroy Dearborn, September 15, 2003
AdAge Encyclopedia (online) - ^ "Top 100 Campaigns," Advertising Age the Advertising Century, (special issue of Advertising Age), March 29, 1999; OCLC 41151039, 635167724, 807374872
- ^ Biography Index – A Cumulative Index to Biographical Material in Books and Magazines (Vol. 4), September 1955 – August 1958, H. W. Wilson Company (1960)
- ^ U.S. House of Representatives, Committee on the Judiciary (Emanuel Celler, Chairman), Special Subcommittee to Investigate the Department of Justice (James Thompson, Chairman), 82nd Congress, 2nd Session, Hearings on House Resolution 95, Part 2, 1782–1812
- ^ Institute of Pacific Relations: Asian Scholars and American Politics, by John N. Thomas, University of Washington Press (1974)
- ^ Owen Lattimore and the "Loss" of China, Chapter Twenty-Four: "Roy Cohn as Torquemada," by Robert P. Newman, University of California Press (1992), p. 404; OCLC 43476677; ISBN 0-5851-3134-1, 978-0-5851-3134-4, 0-5200-7388-6, ISBN 978-0-5200-7388-3 (excerpt accessible via California Digital Library at ark
.cdlib .org /ark: /13030 /ft296nb15t) - ^ Re: "173: Chauncey Weyburn," Weyburn-Wyborn Genealogy, by S. Fletcher Weyburn, Frank Allaben Genealogical Company (1911), p. 71; OCLC 987916171