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Clothing Fashions: Cultural Globalization of Fashion

The way people dress across the globe is strongly influenced by physical, social, and cultural factors. Throughout history cultures around the world have traded various goods. This type of barter system was a way for people to possess goods they normally could not have access to. The Silk Road is the predominant example of the earliest signs of globalization. This 4,000 miles route was vital in intertwining traders and buyers between the East and West. The road was given its name because silk originating from China was the first and most desirable product that was sold on. The development of cultures in the East is said to have been strongly influenced by the Silk Road because it brought together many different cultures that otherwise would not have been able to socialize. As globalization began to develop migrants and merchants would travel near and far to spread their customs, ideas and product. The borrowing of other cultural elements and traditions has showed just how influential outside sources can be. Before the days of mass production certain items such as fabrics, metals and crops were only available to a certain areas based off of their own resources. Globalization allows outside elements to influence the creating and development of certain cultures.

The development of civilizations goes back before the records and still occurs today. Countries and cultures are constantly changing which makes it a challenge for brands to keep making a global impact. Mass production and standardized products has grown globally and is now being referred to as "the modernization of dress". When advertising became such an important part of society in the early twentieth century, naturally mass markets were produced. The internet has also become one of the most influential tools in global fashion today. People all across the world use the internet and social media, which means trends are shared much easier and faster. The new information that has become accessible for consumers and forecasters has played a huge role in developing designers' brands and inspiration. It is important for brands to have product developers to use the various Internet forums to predict future trends that would be accepted globally. Companies were now able to market their products on a global level and mass production became the popular technique used in production. The globalization of fashion has been accredited to better transportation, free trade agreements, branding, and more accessibility world wide.

1. Maynard, Margaret. "Globalization and Dress." The Berg Fashion Library. The Berg Fashion Library, Sept. Web. 2 Oct. 2014.

- Mass production and standardized products has grown globally and is now being referred to as "the modernization of dress". When advertising became such an important part of society in the early twentieth century, naturally mass markets were produced.Companies were now able to market their products on a global level and mass production became the popular technique used in production. The globalization of fashion has been accredited to better transportation, free trade agreements, branding, and more accessibility world wide.

2. "Trend Forecasting, A Journey Then Now..." Apparel Online 17 May 2012. General OneFile. Web. 2 Oct. 2014. Document URL

-The Internet has become one of the most influential tools in global fashion today. People all across the world use the internet and social media, which means trends are shared much easier and faster. The new information that has become accessible for consumers and forecasters has played a huge role in developing designers' brands and inspiration. It is important for brands to have product developers to use the various Internet forums to predict future trends that would be accepted globally.

Vanessa's Sources

3. "Interpreting 'Civilization' through Dress"

4. "The Globalization of Fashionable Dress" VSummer (talk) 09:26, 5 October 2014 (UTC)

-The way people dress across the globe is strongly influenced by physical, social, and cultural factors; in result of these factors fashion has changed because of civilization development. The development of civilizations goes back before the records and still occurs today. Countries and cultures are constantly changing which makes it a challenge for brands to keep making a global impact.

5.http://www.nytimes.com/roomfordebate/2011/08/21/has-globalization-ruined-street-style/street-style-is-too-self-aware

Welch, Will. "Street Style Is Too Self-Aware." The New York Times 22 Aug. 2011, The Opinion Pages: Room for Debate sec. Web. 12 Sept. 2014. <http://www.nytimes.com/roomfordebate/2011/08/21/has-globalization-ruined-street-style/street-style-is-too-self-aware>.

6.http://whiteunt01.wordpress.com/2012/02/02/globalization-and-its-impact-on-the-fashion-industry/

White, Kelsey. "Globalization and Its Impact on the Fashion Industry." Kelsey White. 2 Feb. 2012. Web. 10 Sept. 2014.

7. Picot-Coupy, Karine, Steve L. Burt, and Gerard Cliquet. "Retailers׳ Expansion Mode Choice in Foreign Markets: Antecedents for Expansion Mode Choice in the Light of Internationalization Theories." Journal of Retailing and Consumer Services 21.6 (2014): 976-91. Academic OneFile. Web. 24 Oct. 2014.

- This sources closely analyzes the steps a retailer takes to expand oversees.

8. Richardson, James. "Vertical Integration and Rapid Response in Fashion Apparel." Organization Science 7.4 (1996): 400-12. JSTOR. Web. 24 Oct. 2014.

- This piece discusses the tough competition that exists for fashion companies due to the rapid expansion that has occurred oversees and the fact that the product life cycle is quite short. It discusses the importance of quick responses and vertical integration and how it is vital for companies to utilize these tools in order to make an impact.

Throughout history cultures around the world have traded various goods. This type of barter system was a way for people to possess goods they normally could not have access to. The Silk Road is the predominant example of the earliest signs of globalization. This 4,000 miles route was vital in intertwining traders and buyers between the East and West. The road was given its name because silk originating from China was the first and most desirable product that was sold on. The development of cultures in the East is said to have ben strongly influenced by the Silk Road because it brought together many different cultures that otherwise would not have been able to socialize. As globalization began to develop migrants and merchants would travel near and far to spread their customs, ideas and product. The borrowing of other cultural elements and traditions has showed just how influential outside sources can be. Before the days of mass production certain items such as fabrics, metals and crops were only available to a certain areas based off of their own resources. Globalization allows outside elements to influence the creating and development of certain cultures.

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Montannahmungal (talk) 16:01, 21 November 2014 (UTC)


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Razcam (talk) 23:33, 23 November 2014 (UTC)Raziye




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Bryanmerino94 (talk) 00:24, 24 November 2014 (UTC)

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Christina papadopoul (talk) 04:10, 24 November 2014 (UTC)

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Lauraelizabeth95 (talk) 01:15, 24 November 2014 (UTC)Lauraelizabeth95