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Flula Borg
Flula Borg in Los Angeles, 24 July 2014
Background information
Also known asFlula, DJ Flula
OriginErlangen, Germany
GenresTechno, hip hop, rap
Occupation(s)DJ, singer, songwriter, record producer, actor, hype man
Instrument(s)Vocals, rapping, beatboxing, trombone, accordion, melodica, glockenspiel, stylophone
Websitehttp://www.flulaborg.com/

Flula Borg is a German techno DJ, hype man, actor, and YouTube personality who is better known as DJ Flula or simply Flula (often stylized as f|u|a). He currently lives and works in Los Angeles, California, in the United States.[1]

Flula grew up in Erlangen, located in northern Bavaria, Germany. His career as an entertainer began as a member of a Schuhplattler dance troupe.[1] He later shifted his professional attention from dance to online video, acting, and music. In 2014, after achieving a level of mainstream entertainment success, Flula signed on to be represented by United Talent Agency (UTA).[2]

Online video and podcasts

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In 2007, Flula launched a YouTube channel and for a few years uploaded videos only occasionally. Then in April of 2011, his 2008 video titled "Flula in Germany" was posted on Reddit and quickly received over 400,000 views, inspiring him to begin creating videos on a regular basis.[3] His channel has since accumulated over 460,000 subscribers and 57 million total views.[4] His most viewed videos include:

  • "Flogs", or "Flula-vlogs", in which he humorously analyzes English-language figures of speech
  • "AutoTunes", covers of popular songs recorded live in his car or other vehicles
  • Off-beat interviews with celebrities including Vince Vaughn, Will Ferrell, Larry King, and many more

Besides posting on his own channel, Flula often collaborates with well-known YouTubers such as Grace Helbig, Hannah Hart,[5] Mamrie Hart,[6] Rhett and Link,[7] Miranda Sings, and many others.[8] He has also appeared on a number of popular podcasts, including Ear Biscuits with Rhett and Link,[9] Not Too Deep with Grace Helbig,[10] and Pointless Podcast with Kevin Pereira.[11]

Film and television

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In early 2014, Flula was cast in Pitch Perfect 2.[12] He appears in the film as the leader of a German a capella group competing against the Bellas in an international competition.[13] In October of 2014 Flula also joined the cast of the independent film Killing Hasselhoff, which features such actors as Ken Jeong, Will Sasso, and David Hasselhoff.[2][14] Both films are due to be released in 2015.

In addition to these films, Flula had a recurring role in the fourth season of Auction Hunters on Spike[14][15] and was the Spotlight Artist featured on a 2013 episode of Last Call with Carson Daly.[16]

Music

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Music remains a major part of Flula's life and work. Some of his original music, such as "Flula in Germany", an ode to the joys of his home country,[17] "SPC 4 Life", about his love of sweet potato casserole,[18] and "German Moses", a "techno love song" written for NBA star Dirk Nowitzki,[19][20] have received coverage in major media outlets. Nowitzki's team, the Dallas Mavericks, have played the songs during several games[21] and have collaborated with Flula to make a number of videos promoting the team.[22] As a result of his unique sound and increasing recognition, Flula was named #3 on Billboard's Next Big Sound chart in November of 2011.[23]

In addition to original music, Flula features covers of popular songs in his "AutoTunes" series. The title is a play on words, as they are all performed in his car or other vehicles. The covers often incorporate collaborations with such celebrities as Hannah Hart and Grace Helbig, Miranda Sings, We the Kings, and Dirk Nowitzki.[24]. One of the most viewed is a collaboration with Sir Mix-a-Lot in which they sang Mix-A-Lot's 1992 hit "Baby Got Back" in Flula's rental car.[25] His AutoTunes video with YouTube celebrity Chester See, a cover of "No Diggity" by Blackstreet, has over three million views[26] and was nominated for a Streamy Award in 2014.[27]

Flula attends occasional press junkets and, in addition to interviewing the celebrities, he often collects sounds from them and blends the sounds into songs. Examples include the casts of Jeff, Who Lives at HomeCite error: There are <ref> tags on this page without content in them (see the help page). and Anchorman 2.[28][29] The latter effort has half a million views on YouTube. In 2014, a song composed and produced by Flula, titled "Camp It Up", was featured in the film Camp Takota. The song features lyrics written and performed by Mamrie Hart, Grace Helbig, and Hannah Hart, who also starred in the film.[30]

Live performance

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Flula won the Scion Hypeman competition in 2008[31] and from 2010 to 2014 he served as the official host and MC for the Campus MovieFest, College Battle of the Bands, and Campus DJ tours.[32][33]

In August 2013 Flula was chosen as the opening act at VidCon, an event hosting over 20,000 participants,[34] performing his rendition of Macklemore's "Thrift Shop".[35] In March of 2014, he appeared at the Wilbur Theatre in Boston with Grace Helbig and Mamrie Hart in their show, This Might Get Weird, Y'all, performing as their opening act and as the onstage DJ throughout the show.[36] He also opened the Los Angeles and San Francisco performances of the No Filter Show, starring Helbig and Hart as well as Hannah Hart, in August of 2014.[37][38]

References

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  1. ^ a b Carrasco, Ed. "Flula Borg: DJ, Personality". NewMediaRockstars.com. New Media Rockstars. Retrieved 2013-12-27.
  2. ^ a b Sun, Rebecca (2014-12-12). "Rep Sheet Roundup: UTA Signs German YouTube Star Flula Borg". HollywoodReporter.com. The Hollywood Reporter. Retrieved 2015-01-01.
  3. ^ Williams, Ryan (2014-04-30). "Flula: The Passion of YouTube, Reddit, and Dirk Nowitzki". InfluencerEconomy.com. Influencer Economy. Retrieved 2015-01-01.
  4. ^ "YouTube "About" page". YouTube.com. Retrieved 2013-12-27.
  5. ^ Butler, Vanessa (2014-12-04). "Femme on Fire: Grace Helbig". Playboy.com. Playboy Enterprises. Retrieved 2015-01-01. {{cite web}}: Cite has empty unknown parameter: |1= (help)
  6. ^ Klima, Jeff (2014-10-08). "Mamrie Hart's New Haul Series Is 'So Ravin'". NewMediaRockstars.com. New Media Rockstars. Retrieved 2015-01-01.
  7. ^ Thomasian, Deborah (2014-04-22). "Video Licks: Rhett & Link's "It's My Belly Button" ft. Flula is Today's Earworm". ComedyCake.com. Retrieved 2015-01-01.
  8. ^ Gutelle, Sam (2014-12-15). "Flula Borg Signs With UTA". Tubefilter.com. Tubefilter, Inc. Retrieved 2015-01-01.
  9. ^ McLaughlin, Rhett; Neal III, Lincoln "Link" (2014-05-16). "Ear Biscuits Ep. 33: Flula". Retrieved 2015-01-01.
  10. ^ Helbig, Grace (2014-10-13). "Not Too Deep Ep. 7: Flula". Retrieved 2015-01-01.
  11. ^ Pereira, Kevin. "Pointless Podcast Ep. 86: Flula Borg // Youtuber & Musician". Retrieved 2015-01-01.
  12. ^ Yamato, Jen (2014-05-29). "'Pitch Perfect 2' Adds German YouTuber Flula Borg". Deadline.com. Penske Business Media, LLC. Retrieved 2014-06-01.
  13. ^ Stack, Tim (2014-11-21). "Game On, Pitches!". EW.com. Entertainment Weekly & Time Inc. Retrieved 2014-11-24.
  14. ^ a b "Flula Borg on IMDb". IMDb.com. IMDb.com, Inc. Retrieved 2013-12-27.
  15. ^ "Auction Hunters, Episode 407 ("Flying Ton, Creeping Allen")". Spike.com. Viacom Entertainment Group. Retrieved 2013-12-27.
  16. ^ Thomasian, Deborah (2013-11-26). "Video Licks: Watch Flula Borg on 'Last Call with Carson Daly' for MAX fun". ComedyCake.com. Retrieved 2015-01-01.
  17. ^ Goodman, William (2011-04-06). "LOL: Man named Flula finds himself in Germany and just has to dance". CBSNews.com. CBS Interactive, Inc. Retrieved 2014-04-04.
  18. ^ "Flula on Today Show - SPC 4 Life". YouTube.com. 2013-11-29. Retrieved 2014-04-04.
  19. ^ "Flula on SportsCenter - German Moses". YouTube.com. 2011-08-08. Retrieved 2014-04-04.
  20. ^ Wilkie, Jim (2011-05-18). "DJ Flula's Nowitzki song can't be beat". ESPN.Go.com. ESPN.com. Retrieved 2014-04-04.
  21. ^ Rosenblatt, Amanda (2013-03-27). "Hey, Flula!". BlogTalkRadio.com. BlogTalkRadio, Inc. Retrieved 2014-04-02.
  22. ^ "Flula on Mavs.com". Mavs.com. NBA Media Ventures, LLC. Retrieved 2013-12-27.
  23. ^ "Next Big Sound". Billboard.com. Billboard. 2011-11-26. Retrieved 2014-04-04.
  24. ^ Carson, Dan (2013-07-19). "Dirk Nowitzki Sings 'Satisfaction' with Mavericks Cheerleaders and DJ Flula". BleacherReport.com. Bleacher Report, Inc. & Turner Broadcasting System, Inc. Retrieved 2014-04-04.
  25. ^ Goldman, William (2013-09-26). "Sir Mix-A-Lot's 'Baby Got Back' Gets Auto-Tune Remix... In A Car". HuffingtonPost.com. TheHuffingtonPost.com, Inc. Retrieved 2014-04-04.
  26. ^ "No Diggity Cover f. Chester See (Auto Tunes w/Flula)". YouTube.com. 2014-02-13. Retrieved 2015-01-01.
  27. ^ "4th Annual Streamy Awards Nominees". Streamys.org. Streamys. Retrieved 2014-10-08.
  28. ^ Gumb, Jame (2012-03-14). "DJ Flula Remixes The Cast Of 'Jeff Who Lives At Home'". ScreenJunkies.com. Break Media. Retrieved 2015-01-01.
  29. ^ Kristobak, Ryan (2013-12-20). "The 'Anchorman 2' Cast Makes A Big EDM Techno Banger Hit". HuffingtonPost.com. TheHuffingtonPost.com, Inc. Retrieved 2015-01-03.
  30. ^ Lazar, Shira (2014-04-16). "Why YouTube Star Driven Film 'Camp Takota' Is Worth Watching!". HuffingtonPost.com. TheHuffingtonPost.com, Inc. Retrieved 2015-01-01.
  31. ^ "Scion Hypeman Contest Chicago". YouTube.com. 2011-10-17. Retrieved 2014-03-15.
  32. ^ "Textbooks & Tickets Tour". CampusMovieFest.com. Ideas United, LLC. Retrieved 2014-04-04.
  33. ^ "College DJ introductory video". YouTube.com. 2013-03-10. Retrieved 2013-12-27.
  34. ^ "Announcing VidCon 2015!". YouTube.com. 2014-11-20. Retrieved 2014-11-22.
  35. ^ "Thrift Shop - DJ FLULA, PTX, MADILYN BAILEY, TYLER WARD Live". YouTube.com. 2013-08-05. Retrieved 2013-12-27.
  36. ^ Singletary, Shannon (2014-03-22). ""This Might Get Weird Y'all" Gets Weird and So Much More". EmertainmentMonthly.com. Emerson College. Retrieved 2014-04-06.
  37. ^ "Tube For LA - NoFilterShow Los Angeles". TubeForLA.com. Tube for L.A. 2014-09-06. Retrieved 2014-09-14.
  38. ^ "NoFilter Show (Full) San Francisco 8/22/14". YouTube.com. 2014-08-29. Retrieved 2014-10-11.
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