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In an experimental study conducted on 324 undergraduate college students, Bushman examined brand recall for neutral, sexual or violent commercials embedded in neutral, sexual or violent TV programs. He found that found brand recall was higher for participants who saw neutral TV programs and neutral commercials versus those who saw sexual or violent commercials embedded in sexual or violent TV programs. [1]

  1. ^ Bushman, Brad (2007). "That was a great commercial, but what were they selling? Effects of violence and sex on memory for products in television commercials". Journal of Applied Social Psychology. 37 (8): 1784–1796.

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Post-Edit Peer Review Form
Name of Student Reviewer: William Ashton
Date of Review 2/8/13
Name of editor Dr_Ashton
URL of editor’s Userpage User:Dr_Ashton
Reference page number in Schultz & Schultz
Permanent URL on PsycInfo of article http://search.ebscohost.com/login.aspx?direct=true&db=psyh&AN=2007-11795-006&site=ehost-live
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