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Sarah Bundy[1] (born January 30, 1981) is a Canadian Businesswoman and the founder and CEO of All Inclusive Marketing (AIM)[2][3], an affiliate marketing agency established in 2009[4]. AIM specializes in performance marketing and strategic partnerships[5][6]. In 2021, Bundy was named in the Top 40 Under 40 list[7], recognizing leaders in BC[8] across various industries.

Sarah Bundy
BornJanuary 30, 1981
EducationBritish Columbia Institute Of Technology, Negotiations at University of Notre Dame - Mendoza College of Business (2011 - 2012)
Occupation(s)Founder & CEO, Businesswoman
Years active2009-Present
Known forFounder of All Inclusive Marketing, For Female Founders, Top 40 Under 40 recognition
Children2
Websitehttps://sarahbundy.com/

Early Life and Education

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Sarah Bundy[1] was born in Vancouver, Canada and demonstrated an entrepreneurial spirit from a young age. At nine years old she began leading groups and teaching English as an assistant to her father who was an English professor at Langara College. She pursued her education at the British Columbia Institute of Technology, where she acquired advanced skills in digital marketing and business strategy. Throughout her career Bundy continued her learning and education through online certifications and courses such as a Certification in Negotiations from the University of Notre Dame - Mendoza College of Business (2011) and her completion with Honors in The Science of Success from the University of Michigan (2020). Her academic achievements laid a strong foundation for her future career in the marketing industry and as an entrepreneur.

Career

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Early Career

Before establishing herself as a leader in affiliate marketing[9], Sarah Bundy gained experience in various roles within the sales and marketing sector[10][11]. She worked as a travel agent at Flight Centre in addition to being one of the first employees of Canadian e-commerce giant, Clearly. There, she was taken under the wing of founder & CEO, Roger Hardy, and learned how to build an innovative fast growth company with a strong culture and high performance team. Through her experience leading sales teams at Clearly, Bundy was offered an opportunity to lead Clearly's online sales team, allowing her early and first access to the world of affiliate marketing[12]. There, Bundy honed her skills in digital strategy and performance marketing[5], which would later inform her entrepreneurial endeavors.

Founding of All Inclusive Marketing

In 2009, at the age of 27 and while six months pregnant with their first child, Sarah Bundy founded All Inclusive Marketing (AIM)[3] with her husband, Iain Bundy[13]. They established AIM with the goal of offering a comprehensive marketing approach that integrated performance marketing with strategic partnerships. The agency aimed to address a gap in the market by delivering measurable results while fostering a collaborative, client-focused environment. Despite early challenges in building brand presence in a competitive landscape and limited resources as a self-funded startup, Sarah Bundy’s personal brand and expertise, commitment to excellence, and emphasis on a strong company culture grounded in ethics and collaboration helped AIM navigate these obstacles.[14][15]

Success and Growth

Under Bundy’s leadership, AIM quickly gained recognition for its innovative approach to affiliate marketing, winning multiple innovation, growth and excellence awards between 2014-2024[16][17]. These awards ranged from Innovative Campaigns in affiliate marketing for travel & hospitality brands such as Extended Stay America, to best-in-class strategies for large B2B brands such as Netsuite by Oracle [18]. In 2018, AIM was recognized for setting the standard of excellence in affiliate program[19] management and their team flew to London, England to accept this coveted Global Excellence Award[20]. The agency offers a range of services, including affiliate marketing, digital strategy, and performance marketing. AIM's reputation for delivering high-quality, innovative results contributed to its growth and established it as a leader in the affiliate marketing space[12][21]. Sarah has received numerous accolades, including being named one of the Top 40 Digital Marketing Strategists, a Top 40 under 40[7] by Business in Vancouver, and ranking #55 in Canada's Top 100 Female Entrepreneurs by Canadian Business Magazine.

Acquisition and Exit

In October 2020, AIM was acquired by Vision[22] 7 International[23], which later became part of a larger global network of agencies owned and operated by Plus Company. Sarah and Iain Bundy stayed to help transition AIM into the larger global network, and Iain Bundy excited entirely by December 2023. Sarah Bundy continues to stay on as the founder & CEO of AIM in an advisory and leadership role within the global organization[24].

Public Image and Impact

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Sarah Bundy[25] is viewed as a thought leader in the digital marketing industry. She is a sought-after speaker at industry conferences[26] and a guest writer in digital marketing media publications such as AdWeek, where she shares her insights on affiliate marketing[27], digital strategy[28], and entrepreneurship[29]. Her contributions have empowered many business leaders and aspiring entrepreneurs, solidifying her influence in the field and helping to advance the affiliate and performance marketing space as a sought-after growth strategy for businesses globally[6][30].

Philanthropy and Advocacy

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Women in Business

Sarah is dedicated to supporting female entrepreneurs and fostering a community of growth and collaboration for all. Through initiatives such as her For Female Founders Linkedin Community and Podcast Series and through her coaching and mentorship, she aims to inspire and empower women in business, helping them navigate the challenges of entrepreneurship.[31][32]

Board Positions and Mentorship

Sarah Bundy has consistently demonstrated her commitment to advancing leadership, diversity, and excellence in business through her board positions and mentorship roles over the years.

In 2017, she made history as the first female board member of ACETECH BC, a leadership development organization for CEOs in British Columbia's tech sector. ACETECH, in operation for over 25 years, focuses on providing resources, peer mentoring, and executive training for tech leaders. Sarah’s appointment marked a significant milestone in the organization’s move toward greater diversity and representation. Her expertise in digital marketing, affiliate management[20], and strategic partnerships brings a fresh and innovative perspective to ACETECH's mission of fostering growth and innovation in the technology industry[33][34].

Sarah also served on the Board and Industry Advancement Council of the Performance Marketing Association from 2015 to 2017. During this time, she played an instrumental role in advancing the performance marketing industry by setting standards, promoting best practices, and advocating for ethical and sustainable marketing approaches[35]. Her leadership helped to shape the direction of performance marketing, positioning it as a responsible and professional field within digital marketing.[5]

In addition to her board work, Sarah is a dedicated mentor within the LinkUnite community, an organization that supports executive women in business. Through this mentorship role, she offers her knowledge and guidance to women leaders, helping them overcome challenges and achieve their professional goals. Her mentorship, which emphasizes collaboration and empowerment, aligns with her broader mission of promoting diversity and success among women in leadership roles.

Sarah’s roles across these organizations reflect her dedication to empowering leadership, innovation, and inclusivity in both the tech and marketing industries, while also empowering the next generation of women executives.

Additional Contributions

During her spare time, you will often find Sarah mentoring youth, speaking at schools in Metro-Vancouver such as BCIT and UBC Sauder School of Business, working at soup kitchens, attending women empowerment collectives and supporting Indigenous Relations initiatives within her organization.

Awards and Recognition

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  • Top 40 Under 40[7], Business in Vancouver
  • Top 50 Industry Players[36], PerformanceIn[37]
  • Ranked #55 in Canada's Top 100 Female Entrepreneurs
  • Global Excellence Award Winner - All Inclusive Marketing, Performance Marketing Awards
  • Top 100 Fastest Growing Companies in Canada[38], Canadian Business Magazine
  • Top 100 Female Entrepreneurs in Canada, PROFIT500 & Business in Canada
  • Company of the Year[39], Small Business BC[40][8]

Personal Life

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Sarah Bundy[1] is married to Iain Bundy, with whom she co-founded All Inclusive Marketing. Together, they balance their personal and professional commitments, contributing to both their family life and entrepreneurial ventures. They have two children and live by the beach in South Surrey, British Columbia.

References

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  1. ^ a b c "Sarah Bundy, Author at Small Business Trends". Small Business Trends. Retrieved 2024-11-21.
  2. ^ "All Inclusive Marketing (AIM) - Affiliate Marketing Agency". Retrieved 2024-11-21.
  3. ^ a b "Hello Partner". Hello Partner. Retrieved 2024-11-21.
  4. ^ "All Inclusive Marketing Inc". Martech Record. Retrieved 2024-11-21.
  5. ^ a b c INspired INsider (2024-07-01). [Top Agency Series] Building Performance-Based Partnerships in Affiliate Marketing With Sarah Bundy. Retrieved 2024-11-21 – via YouTube.
  6. ^ a b CJ (2020-01-07). Why Big Media is Thriving with Performance Marketing. Retrieved 2024-11-21 – via YouTube.
  7. ^ a b c "Sarah Bundy". Business in Vancouver. 2017-12-05. Retrieved 2024-11-21.
  8. ^ a b "Small Business BC Top Finalists Announced - Douglas magazine". 2016-02-03. Retrieved 2024-11-21.
  9. ^ Bundy, Sarah (2021-08-16). "What Is Affiliate Marketing?". Retrieved 2024-11-21.
  10. ^ AWC (2017-12-06). "[Trends in Tracking Technology] Essential International Growth..." Affiliate World Conferences. Retrieved 2024-11-21.
  11. ^ Prussakov, Geno (2015-03-12). "Interview: Sarah Bundy's Insights for Affiliate Managers - AM Days Affiliate Marketing Workshops". AM Days. Retrieved 2024-11-21.
  12. ^ a b Travel Massive (2019-07-02). Affiliate Marketing Webinar with Sarah Bundy, CEO and founder of All Inclusive Marketing. Retrieved 2024-11-21 – via YouTube.
  13. ^ LinkUnite (2023-11-17). Sarah Bundy - Founder & CEO at All Inclusive Marketing Inc. Retrieved 2024-11-21 – via YouTube.
  14. ^ michael (2023-05-24). "Sarah Bundy, Founder & CEO of All Inclusive Marketing". Martech Record. Retrieved 2024-11-21.
  15. ^ "How Unbounce grew their mature partner program 18% YoY with AIM | PartnerStack". partnerstack.com. Retrieved 2024-11-21.
  16. ^ Carbis, Lauren (2018-11-26). "Sarah Bundy". The Prevail Project. Retrieved 2024-11-21.
  17. ^ "Expert Expert Debbie Allen & Affiliate Marketer Sarah Bundy". School for Startups Radio. 2014-07-22. Retrieved 2024-11-21.
  18. ^ "Best Lead Generation Campaign – All Inclusive Marketing & Oracle NetSuite". Hello Partner. 2023-11-02. Retrieved 2024-11-21.
  19. ^ James Martell (2012-11-24). How to Start an Affiliate Program. Retrieved 2024-11-21 – via YouTube.
  20. ^ a b Pesach Lattin (2012-08-07). Affiliate Marketing - Affiliate Management Trainers. Retrieved 2024-11-21 – via YouTube.
  21. ^ Dustin Howes (2023-11-15). The Future of Affiliate Marketing: Is it what you think? CEO of All-inclusive Marketing Sarah Bundy. Retrieved 2024-11-21 – via YouTube.
  22. ^ VisionEdge Marketing (2020-03-17). How to Master Customer Engagement w Sarah Bundy & Laura Patterson. Retrieved 2024-11-21 – via YouTube.
  23. ^ "Hello Partner". Hello Partner. Retrieved 2024-11-21.
  24. ^ "Vision7 Ups Its Affiliate Marketing Game With Acquisition Of All Inclusive Marketing | Profectio". 2020-10-22. Retrieved 2024-11-21.
  25. ^ Brim, Holly (2019-02-12). "Partnerize Interview Series: 6 Questions With Sarah Bundy". Partnerize. Retrieved 2024-11-21.
  26. ^ "Make It Big Sessions Library US". BigCommerce. Retrieved 2024-11-21.
  27. ^ Affiliate World Conferences (2017-12-22). How do private FB groups do millions of dollars in sales? | AWasia 2017. Retrieved 2024-11-21 – via YouTube.
  28. ^ Collins, Shawn (2015-02-11). "Digital Strategy Insights Podcast with Sarah Bundy ⋆". Shawn Collins' Blog. Retrieved 2024-11-21.
  29. ^ DHowes (2023-12-13). "Decoding the Future of Affiliate Marketing: Trends, Challenges, and Strategies - Performance Marketing Manager". Retrieved 2024-11-21.
  30. ^ Doles, Becky (2013-03-05). "Performance Marketing Expert Sarah Bundy On Success, Strategy, and the Future of Mobile". TUNE. Retrieved 2024-11-21.
  31. ^ For Female Founders (2024-09-24). Female Leadership in B2B SaaS | Ep-18 | FFF. Retrieved 2024-11-21 – via YouTube.
  32. ^ "Why I Started For Female Founders and Why it Matters for Partnerships in 2024". partnerstack.com. Retrieved 2024-11-21.
  33. ^ "Hello Partner". Hello Partner. Retrieved 2024-11-21.
  34. ^ "Affiliate Marketing has a Woman's Face: Missy Ward, Sarah Bundy, Maryellen Garasky". RedTrack Blog | Marketing, Affiliate, Attribution. 2019-03-05. Retrieved 2024-11-21.
  35. ^ Weisz, Jeremy (2024-07-10). "[Top Agency Series] Building Performance-Based Partnerships in Affiliate Marketing With Sarah Bundy". INspired INsider - Inspirational Business Interviews with Successful Entrepreneurs and Founders with Dr. Jeremy Weisz. Retrieved 2024-11-21.
  36. ^ "Hello Partner". Hello Partner. Retrieved 2024-11-21.
  37. ^ "Hello Partner". Hello Partner. Retrieved 2024-11-21.
  38. ^ "Canada's Top Growing Companies: Meet 430 businesses that will give you expansion envy". The Globe and Mail. 2022-09-23. Retrieved 2024-11-21.
  39. ^ Marketing, All Inclusive. "All Inclusive Marketing is Named Best Company of the Year in BC". www.prweb.com. Retrieved 2024-11-21.
  40. ^ "Top 10 Companies Announced for Small Business BC Awards". Small Business BC. Retrieved 2024-11-21.
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