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Hello everyone! Hey guys, this is our new sandbox! We are creating a class project focusing on making the 'Fashion' article on Wikipedia better.

To make our page better we will first turn our links into the proper format. Then we will tie all of our information together in a couple of cohesive paragraphs. We will start off by giving the definitions of fads and trends to help the audience understand. Next we will describe the background and history of fads and trends. Then we will list some of the different trends throughout history. We will also include different view points of fads and trends as it relates to society and how others see their importance or lack there of. In addition, we will mention how trends differ according to the different regions of the world and the time in which these trends reach different parts of world is later than other places.Deirdre.romer (talk) 13:34, 10 November 2014 (UTC)


Fads are a huge phenomenon in the fashion industry. Fads are known to become immediately popular, then quickly fade. An example of a fad is the "bob" haircut of the 1920's during the sexual revolution. The social norms and structures of society changed during the 20's not only because of the revolutions but also because of the fad's women took part in, changing the typical norms. Women wanted to show their masculine side by trying to push away from gender roles. Women wore looser dresses and cut their hair shorter. [1] "The term 'fashion' implies 'strong norms' (Crane, p. 1) [2], and although this criterion may also apply to fads, these norms are of shorter duration and within a more limited population." Deirdre.romer (talk) 22:00, 23 October 2014 (UTC)

According to the Zandl group, "a trend can originate anywhere, so you need to look for signals everywhere--from the edge to the mainstream. A trend is also driven by demographics while a fad is driven by pop culture."[3]Deirdre.romer (talk) 02:20, 12 November 2014 (UTC)

Martin G. Letscher takes his own stance in determining the difference between fads and trends in his article, "How to tell fads from trends" in American Demographics. Letscher bases his ideas towards trends by stating these possibilities, "The more diverse and immediate a product's benefits, the more likely the new development will be a trend, and The more adaptable it is, the greater chance it has of becoming a trend." He goes on by giving an example of the trend wanting to be healthy and improve eating habits. Letscher continues with, "For example, the overarching consumer desire to promote health and well-being can be expressed by different people in different ways--through dietary changes, exercise, not smoking, and stress reduction, to name a few. That's one important reason why healthy living is a trend." In addition, Letscher talks about the difference between trends and fads. He states, "If a change in consumer behavior or another development comes from an unexpected source, it has a much greater chance of being a trend. If a new development complements other important changes, it is much more likely to be a trend. If it conflicts with these basic lifestyle changes, it is almost certain to be a fad." Letscher mainly focuses on discussing trends, but here he included the opposite angle, which would be a fad.[4]Deirdre.romer (talk) 16:45, 12 November 2014 (UTC)

The first source I have is a Wiki page about the band wagon effect, it explains what it is its origins and how its used in day to day life. [5] The second sourceI have is an article from TUFTS all about fashion trends and fads through out history. It shows an in-depth chart where you can see all of the fashion trends and every decade since the 1890s. [6] Like the first source the third is a Wiki page about fads,what makes a fad why they happen and how they are interpreted in society. [7] The fourth source is an article from the University of Chicago Press. It is the theory of fads in fashion, this take a mathmatical and more logical veiw point on explaining fad through line graphs and algorithms explaining how people tastes change. [8] KMacClellan (talk) 15:11, 3 November 2014 (UTC)


Our sources describe the definitions of fads and trends. They also discuss sociological perspectives on the way in which fads and trends differ throughout history, and how they study them. It talks about the trends that have gone in and out over the various decades and what has seen to be repeated fads and trends among society. We read about the differences in these trends according to the different regions of the world that people are in, how some fads reach different areas later than other places. Where has the style emerged from originally and what places will continue the trends and which areas will reject them.


Sources list: [9]Deirdre.romer (talk) 21:58, 23 October 2014 (UTC)

[10]Deirdre.romer (talk) 21:58, 23 October 2014 (UTC)

[11]Deirdre.romer (talk) 21:58, 23 October 2014 (UTC)

Bandwagon effect. (2014, October 18). Wikipedia. Retrieved October 20, 2014, from https://wiki.riteme.site/wiki/Bandwagon_effect KMacClellan (talk) 15:58, 20 October 2014 (UTC)

Tassier, T. (2003, July 8). A Model of Fads, Fashions, and Group Formation. www.fordham.edu. Retrieved October 13, 2014, from http://www.fordham.edu/images/Undergraduate/economics/faculty/fads_tassier.pdf KMacClellan (talk) 15:58, 20 October 2014 (UTC)

Fashion Trends through the Decades. (n.d.). Fashion Trends through the Decades. Retrieved October 19, 2014, from http://www.tufts.edu/~mlee21/trends.html KMacClellan (talk) 15:58, 20 October 2014 (UTC)

"Fad." Wikipedia. Wikimedia Foundation, 27 Oct. 2014. Web. 10 Nov. 2014. KMacClellan (talk) 21:40, 13 October 2014 (UTC)

Bikhchandani, Sushil, David Hirshleifer, and Ivo Welch. "A Theory of Fads, Fashion, Custom, and Cultural Change as Informational Cascades." Journal of Political Economy 100.5 (1992): 992. Web. KMacClellan (talk) 15:11, 3 November 2014 (UTC)

Betts K, King L, Kroll B. How the West Has Won. Time [serial online]. September 13, 2005;166:86-89. Available from: Academic Search Alumni Edition, Ipswich, MA. Accessed October 20, 2014 http://libproxy.fitsuny.edu:2292/ehost/detail/detail?sid=538766d8-f469-4ab5-86fb-537d73a3dffd%40sessionmgr113&vid=10&hid=119&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=a2h&AN=18145964

  1. ^ "Culture in the 1920s: Loosening Social Structure." SparkNotes. SparkNotes, Web. 1 Oct. 2014.
  2. ^ Crane, Diana . Fashion and Its Social Agendas: Class, Gender, and Identity in Clothing. Chicago: University of Chicago Press, 2000.
  3. ^ Zandl, Irma. "How To Separate Trends from Fads." Academic Search Complete. EBSCO, Web. 1 Oct. 2014.
  4. ^ Letscher, Martin G. "How To Tell Fads From Trends." American Demographics. Academic Search Complete. EBSCO, Web. 1 Oct. 2014.
  5. ^ https://wiki.riteme.site/wiki/Bandwagon_effect
  6. ^ http://www.tufts.edu/~mlee21/trends.html
  7. ^ https://wiki.riteme.site/wiki/Fad
  8. ^ http://www.dklevine.com/archive/refs41193.pdf
  9. ^ Zandl, Irma. "How To Separate Trends from Fads." Academic Search Complete. EBSCO, Web. 1 Oct. 2014.
  10. ^ Letscher, Martin G. "How To Tell Fads From Trends." American Demographics. Academic Search Complete. EBSCO, Web. 1 Oct. 2014.
  11. ^ Kaiser, Susan, B. Heckman, and Joyce Kastrinakis. "Fads." Berg Fashion Library. Web. 1 Oct. 2014.