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Fluide is an American online cosmetics and beauty company headquartered in Brooklyn, New York. [1]The company offers a collection of cruelty-free makeup for that state is aimed at all gender expressions, gender identities, and skin tones.[2]

Mission Statement

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The company has listed their mission statement as:

"Fluide is where we meet our irreverent, other worldly selves. An irresistible future where radical inventiveness & queer kinship thrives. To us, beauty is malleable, political, play. We are they. We are them. We are you."[3]

History

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Fluide was launch online in January 2018.[4]

Isabella Giancarlo

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Isabella Giancarlo is co-founder and creative designer of Fluide. [5]

Laura Kraber

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Laura Kraber is co-founder and CEO. [6]

Media

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Fluide donates five percent of profits to organizations that support health and legal rights in LGBTQ+ community. [7]

  • Callen-Lorde Community Health Center [8]

References

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  1. ^ Rubin, Abi (2018-11-15). "Isabella Giancarlo '14 Launches Queer Beauty Brand, Fluide". Nelson Center for Entrepreneurship. Retrieved 2020-03-18.
  2. ^ Fluide. "About Us". Fluide. Retrieved 2020-03-18.
  3. ^ Fluide. "About Us". Fluide. Retrieved 2020-03-18.
  4. ^ Fluide. "About Us". Fluide. Retrieved 2020-03-18.
  5. ^ "About". isabella giancarlo. Retrieved 2020-03-18.
  6. ^ Fluide. "About Us". Fluide. Retrieved 2020-03-18.
  7. ^ Rubin, Abi (2018-11-15). "Isabella Giancarlo '14 Launches Queer Beauty Brand, Fluide". Nelson Center for Entrepreneurship. Retrieved 2020-03-18.
  8. ^ "Home". Callen-Lorde. Retrieved 2020-03-18.