User:Danruihu
 | This user is a student editor in University_of_Southern_California_Viterbi_School_of_Engineering/WRIT_340_for_Engineers_-_Fall_2022_-_66816_(Fall_2022). |
[lead][Kenya]
History [Rhys]
[edit]Uses [Michelle]
[edit]Advertising
[edit]Trends
[edit]Influencers
[edit]Platforms [Kenya]
[edit]TikTok
[edit]SHEIN
[edit]Consumer Impact [Serena]
[edit]Online communities
[edit]Benefits
[edit]Harms
[edit]References
[edit]- ^ Burnasheva, Regina; Suh, Yong Gu; Villalobos-Moron, Katherine (2019-01-02). "Sense of community and social identity effect on brand love: Based on the online communities of a luxury fashion brands". Journal of Global Fashion Marketing. 10 (1): 50–65. doi:10.1080/20932685.2018.1558087. ISSN 2093-2685.
- ^ Cheung, Christy M.K.; Liu, Ivy L.B.; Lee, Matthew K.O. (2015). "How online social interactions influence customer information contribution behavior in online social shopping communities: A social learning theory perspective". Journal of the Association for Information Science and Technology. 66 (12): 2511–2521. doi:10.1002/asi.23340.
- ^ Kim, Angella J.; Ko, Eunju (2012-10-01). "Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand". Journal of Business Research. Fashion Marketing and Consumption of Luxury Brands. 65 (10): 1480–1486. doi:10.1016/j.jbusres.2011.10.014. ISSN 0148-2963.
- ^ Bazi, Saleh; Filieri, Raffaele; Gorton, Matthew (2020-05-01). "Customers' motivation to engage with luxury brands on social media". Journal of Business Research. 112: 223–235. doi:10.1016/j.jbusres.2020.02.032. ISSN 0148-2963.
- ^ Berthon, Pierre R.; Pitt, Leyland F.; Plangger, Kirk; Shapiro, Daniel (2012-05-01). "Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy". Business Horizons. SPECIAL ISSUE: STRATEGIC MARKETING IN A CHANGING WORLD. 55 (3): 261–271. doi:10.1016/j.bushor.2012.01.007. ISSN 0007-6813.
- ^ Seekis, Veya; Bradley, Graham L.; Duffy, Amanda L. (2020). "Appearance-Related Social Networking Sites and Body Image in Young Women: Testing an Objectification-Social Comparison Model". Psychology of Women Quarterly. 44 (3): 377–392. doi:10.1177/0361684320920826. ISSN 0361-6843.