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User:Dankind/SiteScout

From Wikipedia, the free encyclopedia
SiteScout
Type of businessPrivate
Founded2009
Headquarters
Area servedGlobal
IndustryOnline Advertising, Real-Time Bidding
ServicesAd serving,Demand-Side Platform
URLhttp://www.sitescout.com/
Launched2009
Current statusActive

SiteScout Inc. is an advertising display company based in Toronto, Canada that was first founded in 2009. The company offers self-serve advertising software that enables users to manage different formats of ad campaigns.

Awards

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In November 2012, SiteScout was chosen by the Canadian Innovation Exchange (CIX) as one of the top 20 most innovative companies in Canada[2]. In the same month, SiteScout was also selected by The C100 for their 48 Hours In The Valley program[3]

In April 2013, SiteScout was ranked as one of the Top 25 "Up and Coming" ICT firms in Canada based on innovation[4]

Corporate Milestones

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According to TechCrunch, SiteScout had approximately $20 million in revenue in 2012 from over 5000 customers[5].

In 2013 the company acquired part of the technology and coding used by AdBrite.[6][7]

Expansion Into Mobile Advertising

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SiteScout allowed its users to bid on mobile ads from its SSP Partners through its DSP in November 2012[8] providing access to 30 billion mobile ad views per month. [9].

References

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  1. ^ "SiteScout.com Site Info". Alexa Internet. Retrieved 2013-06-24.
  2. ^ "CIX lists Canada's 20 most innovative companies". The Globe and Mail. Retrieved 27 June 2013.
  3. ^ "23 Startups Will be Joining the C100 at 48 Hours in the Valley Next Month". Tech Vibes. Retrieved 27 June 2013.
  4. ^ "Top 25 Canadian Up and Coming ICT Companies". Branham Group Inc. Retrieved 27 June 2013.
  5. ^ "Self-Serve Ad Platform SiteScout Now Has 5,000 Customers, $20M In Revenue". Tech Crunch. Retrieved 27 June 2013.
  6. ^ "SiteScout Acquires IP Developed By Defunct Ad Exchange adBrite". Tech Crunch. Retrieved 26 June 2013.
  7. ^ "News From the Advertising Industry". New York Times. Retrieved 25 July 2013.
  8. ^ "SiteScout Adds Powerful Mobile Offering to Its Ad-Buying Platform". Retrieved 27 June 2013.
  9. ^ "SiteScout's Mobile DSP - The Agency Model In Review". Retrieved 1 August 2013.