User:DanishWasim

Desiyn

Desiyn is an online equity investing social networking collaborating platform enabling entrepreneurs and investors to collaborate, communicate and fund startups. The platform was designed to directly target OSC requirements for addressing transparency and credibility while reducing fraud. Registered users get a complete social profiles with multiple privacy settings and ability to create groups. The groups are then used build, network, monitor activities related to entrepreneur's start up ventures. Once the due diligence aspects, legal documents are signed and verified the equity share fund raising profile is published to generate funding from the pool of accredited investors. Users can access the platform from mobile, website and an app is currently in development. Desiyn Inc. office is based in Mississauga, Ontario.

Desiyn Inc. was registered on June 14, 2011 and November 15, 2013 a full platform was designed, coded and launched by Danish Wasim. Two days after the launch University of Toronto Mississauga Campus invited Danish Wasim to give a presentation and conduct a workshop day to over 100 student entrepreneurs. The platform prior to launch was ranked as 8.7+ million most popular site in the world and jumped to 6.1+ million most popular site in a matter of one week. Gaining momentum Desiyn actively started conducting more awareness and was invited to the Google Headoffice in Waterloo where a meeting with CEO of Twitter took place.

History

Desiyn's origins lie in the depression discovery on Danish Wasim's 27th birthday. Danish, still an MBA student at Heriot-Watt University contemplated on where his life was taking him, what he wanted to do in life and felt a failure in life on personal, emotional, psychological and spiritual level. Lost and meaningless Danish paid a visit to an spiritual scholar he personally greatly revered. He told the scholar that banking was something he was very much fond off but the muslim community looked down at him for being an riba, usary promoter and called him a kafir. Maulana Asif Qasmi (Chairman) of Jamia Islamia Canada advised him "Banking is the only industry that makes money and no change has ever come from outside. I am disappointed in you and you should have stayed in banking and brought meaningful change. The caravan of Danish will start but it's a lifelong journey with the first step which you must initiate!"

Reaffirmed and inspired Danish went back to work and did some serious soul searching and started researching on what he truly wanted to do and having banking, finance, investment experience and skills and education Desiyn started to prototype for a minimum viable product. No funding, self sustaining but armed with a burning quest and no coding experience Danish started coding on June 14, 2013 after two years of being incorporated. The first version was hammered out by August 2013. Bruce Croxon of Dragon's Den said "I think you are thinking the right way, crowdfunding ripe for disruption!".

October 2013 Chairman of EMDA and partner at CasselBlack law firm Brian Koscak conducted a few conversations pertaining to OSC's requirements and possible Exempt Market Dealer's registration route.

November 17 2013, University of Toronto Mississauga Campus e-ventures invited Danish to present how to pitch to Investors and run a workshop at the university. Inspiring and awing e-ventures decided to fully collaborate along with president of Residential council David Zheng to design, develop and execute a full 4 month workshop taking ideas to minimum viable product (MVP) before Demo Day. Within the same week Avalon D'Souza of Founder's project arranged a meeting with VCs at the Google Head office in Waterloo, Ontario.

Desiyn the logo was designed in 2010 by Danish and Talha Shahbaz who Danish met in Karachi, Pakistan in 2010 and became best friends with on an MBA break! The domain name was available and quickly purchased. Desiyn is spelt with a Y and there is a subconscious reasoning it. Even the logo is consistent but the Y stretched down highlighting both Generation Y, begging to ask the question why not and to continuously remind it's founder to keep asking himself why!

The six character length and simply yet powerful logo using danube fonts expresses simplicity and futuristic design while the logo colors orange expresses adventure and risk taking, physical confidence and enthusiasm, social communication two way conversation interaction, rejuvenation, stimulation, courage, vitality and self control . The color purple was chosen to represent unusual and individual, creative and inventive, psychic and intuitive, humanitarian, selfless and unlimited, mystery, fantasy and the future. It has four qualities inspiration, imagination, individuality and spirituality.

The original concept in 2011 was to provide use desiyn.com as a video HR recruiting tool. The concept and idea was great but after constant changes, back and forth Danish decided to drop the HR idea citing it's a boring, dull not a money maker business. Desiyn the equity investment social networking collaboration platform was a great term but just too difficult to remember so after toying with what to call the platform it was decided to term it the "Unifier"; combining social network, business development and funding raising for start up all under one roof.

The tipping point came in October 2013 when SEC allowed equity trading to be done online and in November Brian Koscak initiated his own semi platform for registration in Canada giving Desiyn further market validation. Desiyn was drawing prototype plans for project: Endgame which was a full scale online equity trading platform but with the release of the news Desiyn no longer wanted to hide it's ambition but rather accept the fact that it is ahead of it's time.