User:Chaz0002/sandbox

How I plan to expand Consumer socialization

I want to provide solid scientific information on consumer socialization. I want to answer questions on how consumer socialization affects society and how it is effected by society. I want to be able to provide interesting information on how consumer socialization may differ not only in different countries but also in different communities as well. I intend to provide information that is not only supported by facts but also unbiased and fair. I want t provide information on how consumer socialization is utilized and who may have founded the concept.

References I intend to use for the wiki page Consumer socialization

Moschis, George P. Consumer Socialization: A Life-Cycle Perspective. Lexington, Mass: Lexington Books, 1987. Print.

Aleti Watne, Linda Brennan & Tiffany M. Winchester (2014) Consumer Socialization Agency: Implications for Family Decision-Making About Holidays, Journal of Travel & Tourism Marketing, 31:6, 681-696

Chankon Kim, Zhiyong Yang, Hanjoon Lee, Parental style, parental practices, and socialization outcomes: An investigation of their linkages in the consumer socialization context, Journal of Economic Psychology, Volume 49, August 2015, Pages 15-33

Zhaoyang Guo and Yuanfeng Cai. "Exploring the antecedents of compulsive buying tendency among adolescents in China and Thailand: A consumer socialization perspective." African Journal of Business Management 5, no. 24 (2011)

Jason E. Lueg, Nicole Ponder, Sharon E. Beatty, Michael L. Capella, Teenagers’ use of alternative shopping channels: A consumer socialization perspective, Journal of Retailing, Volume 82, Issue 2, 2006, Pages 137-153

Chankon Kim, Zhiyong Yang, Hanjoon Lee, Cultural differences in consumer socialization: A comparison of Chinese–Canadian and Caucasian–Canadian children, Journal of Business Research, Volume 62, Issue 10, October 2009, Pages 955-962

Improving Consumer socialization

The lead section of this wiki page is still very basic. I want to be able to use all the information from the articles I am using to have a more clear and concise definition on consumer socialization.

Age is an important factor in understanding how consumer socialization develops. Information involving development stages from childhood through adolescents should be added to the page in more detail. Details such as how advertisements aimed at both their age groups and towards adults affect children should also be added.

It is said that consumer socialization is shaped by four factors -Parents and Relatives -Peers -Media -Schools I plan on finding and presenting data from studies that touch on how these factors influence children and adolescents.

Of course culture also has an affect on consumer socialization as well and I plan to add information of such in the 'Parents and Relatives' part of the wiki page. By studying 'Cultural differences in consumer socialization: A comparison of Chinese–Canadian and Caucasian–Canadian children' and papers like this I intend to discover how family and relatives affect consumer socialization regardless of factors such as peers media and schools. Chaz0002 (talk) 02:11, 12 October 2016 (UTC)

Introduction

Consumer socialization, also called consumer development, is the processes by which young people acquire skills, knowledge and attitudes relevant to their functioning as consumers in the marketplace. It has been argued, however, that consumer socialization occurs in the adult years as well. This field of study is a subdivision of Consumer behavior as its main focus is on how childhood and adolescent experiences affect future consumer behavior. It attempts to understand how factors such as peers, mass media, family, gender, race, and culture plays an influence in developing customer behavior.

Influences

Family:

Family is a major influence in the consumer socialization. Mothers tend to have the most influence in consumer development and can learn consumer behavior by observation, direct discussions, and parent supervision. 

Studies have shown that parenting style plays an important role in consumer socialization because parent-child interactions determines how parents teach their child consumer behavior.

Children who spend less time with parents and other familial ties are more likely to be affected by peers and media than children who spend time with their family.

Gender:

Studies have shown that girls are more affected by peer and family influence than boys and are more likely to deem a brand their favorite because their friends have them. Boys are more influenced by non-personal communication than interpersonal interactions. National statistics show that boys also spend more time using media (television, internet, ect.) than girls.