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Company type | Subsidiary |
---|---|
Industry | Foodservice |
Founded | Toronto, Ontario (1954) |
Headquarters | Toronto, Ontario |
Key people | Edgar Alvarez, Steven Greene, Michael Farley |
Products | Canadian cuisine |
Parent | Cara Operations |
Website | swisschalet.ca |
Swiss Chalet is a Canadian chain of casual dining restaurants founded in 1954 in Toronto, making them known for their roasted rotisserie chicken. As of 2008, there are over 200 Swiss Chalet restaurants in Canada. Swiss Chalet is among the holdings of Cara Operations, which also owns other fast food chains such as Harvey's, Milestones, Montana’s and Kelsey’s. Swiss Chalet and Harvey's franchises share facilities at certain locations because it allows people to know they are owned by the same operations. Some locations are more similar to fast food restaurants because the locations tend to focus more towards satisfying the customer at a more rapid pace, especially if the Swiss Chalet is an express. [1]
Swiss Chalet claims that the restaurant's signature rotisserie chicken dish is based on a Swiss recipe, which created the theme of the restaurant and also became a factor to the creation of the company name.
The first Swiss Chalet restaurant, at 234 Bloor Street West in Toronto, operated for 52 years. The building featured exposed-beam ceilings in the Swiss chalet style. This store closed in 2006 and was demolished in 2009 to make place for a condominium development.
The stores' points of sale variously include in-store dining rooms, drive-through windows, take-out counters, delivery, and a website for online food ordering. Cara Operations retails Signature Swiss Chalet sauce, gravy, and marinade (as powdered mixes) in Canadian supermarkets.
Cara Operations also help the franchisers start up their businesses and help them achieve success. Cara Operations has 115 years of experience when it comes to dealing with Canadians. [2] Each new Swiss Chalet location will receive the assistance of a store opening crew. Their obligations are to assist the employees with proper adequate training and insure the business has a successful opening. In order to help Swiss Chalet be consistent with their success, the store opening crew will remain their even periods after the opening, in ensuring the store location is persistent with their daily routines in serving customers and food. Area managers are also assigned to new locations in attempting to enhance the guest experience by providing the franchiser's employees with advice and guidance. [3]
![](http://upload.wikimedia.org/wikipedia/commons/thumb/4/4f/Swiss_Chalet_quarter_chicken.jpg/220px-Swiss_Chalet_quarter_chicken.jpg)
The most popular item on the menu is the Quarter Chicken Dinner, the restaurant's signature dish, comprises a roasted chicken leg or breast with "Chalet Sauce", a bread roll, and a side dish. Swiss Chalet's side dishes include fresh cut french fries, baked potatoes, green salad, white rice, coleslaw, and vegetable medley. During the Christmas season, Swiss Chalet sells a modified version of this dinner: the Festive Special. The Festive Special supplements the normal side dish option with stuffing, cranberry relish, and a wrapped chocolate. Other entrees include a Half Chicken Dinner of a chicken leg or chicken breast and wing, side dish, bread roll and Chalet Sauce; the Double Leg Dinner including 2 chicken legs, side, bread roll and Chalet Sauce; the smoky barbeque pork ribs which comes sized in third, half and full rack; and the Quarter Chicken and Rib Combo comprises one third of a rack of ribs added to a typical Quarter Chicken Dinner. Swiss Chalet is affiliated with Canada's best vendors and suppliers, providing the franchisees with the benefits of low industry prices but maintaining their high quality products. [4]
For the French-speaking Quebec market, Cara Operations re-branded Swiss Chalet to Chalet Suisse, but later ceded to the market dominance of competing restaurant chains St-Hubert and Scores. There are no Swiss Chalet franchises in Saskatchewan.
In 2008, Air Canada added Swiss Chalet food products to its buy-on-board menu.[5]
Advertising slogans
[edit]- 1980s-1999: "Always so good for so little."
- 1999-2003: "Life should taste as good as Swiss Chalet."
- 2004: "Food you can feel good about"
- June 2009 – present: "Always so good for so little."
References
[edit]- ^ "[1]." Milestones. Accessed April 3, 2013.
- ^ "[2].". Accessed April 3, 2013.
- ^ "[3].". Accessed April 3, 2013.
- ^ "[4].". Accessed April 3, 2013.
- ^ "Onboard Café." Air Canada. Accessed November 4, 2008.
External links
[edit]- swisschalet.ca, official website
- swisschalet.com, website
- thefranchisemall
- Swisschalet Menu
- Swiss Chalet Franchising
Category:Companies based in Toronto Category:Companies established in 1954 Category:Fast-food poultry restaurants Category:Restaurant chains in Canada Category:Restaurant chains in the United States Category:Fast-food chains of Canada