User:ARSHAM PhD

Full Name: Arsham Shorafaie Business Brand Name: Arsham

Other Contact Methods:LinkedIn/Skype/WhatsApp

Educational Background Ph.D. Field of Study: Management - Human Resource Management (Interdisciplinary: brand, marketing and communication) Institution: Kharazmi University (Tehran) Dissertation Title: Developing a Comprehensive Human Capital Model with a Focus on Marketing and Sales Departments of Knowledge-Based Businesses ComprehensiveModel: Identification/Recruitment/Socialization/Deployment/Training/Development/Empowerment/SuccessionPlanning/Performance Evaluation/Motivation/Performance Management/Retention/Promotion

Master's Degree Field of Study: Executive MBA - Marketing and Branding Institution: Isfahan University Elective Courses: Advanced Strategic Planning, Advanced Human Resource Management

Bachelor's Degree Field of Study: Civil Engineering - Construction Institution: Technical Faculty, Islamic Azad University (Tehran South) Elective Courses: Legal, Contract and Procurement Affairs Construction Management, etc. English Proficiency Reading: Excellent Speaking: Excellent Listening: Excellent Writing: Good

Professional Experience Senior development and Communication consultant to the CEO of the Investment Development Group & CEO of MetaTech: Business development in the field of (AI, Metaverse, E-commerce, AI, AR, VR, Marketplace, commercialization, and HRTech) and, 2023-2024. Former CEO of E-commerce (E-commerce-Metaverse) at Entekhab Group, holding brands such as SNOWA, Deawoo (Korea), BOST, TECHNOGAS (Italy), Entekhabemen Chain Stores, and Kalabran, Ardezia, 2021. CEO (Business Development) Parsian Managers Startup/International Company (Business DEV.), strategic partner of WinMarket chain stores with 420 branches Mohsen group of Refah chain stores, offering an integrated Omni-channel and e-commerce platform from purchase to online and telephone delivery, 2020. Chief of Communications and Business Development & Vice Chairman of the Board of Directors of Yas Shayesteh-e Arghavani Company (an IT company with Mentor, Rubik, and Shifter platforms), a subsidiary of Behsazan Mellat Holding (Bank Mellat IT holding), 2018-2019 (company transferred to the bank). Marketing and social Branding manager and Business Developer of Applied Social Marketing, Social Marketing Map for NGOs, Public, Commercial Organizations, and Focus Group Workshops nationwide (15 provinces) since 2017, and instructor at Tehran Province SRM 2020-2021. Senior Consultant in BOD of SSO in Business Relations, Development and Management, analysis and strategic planning, 2015-2016, and Business Developer and manager of the first indigenous assessment and development center in Iran with 5,000 participants, 2016-2018, and project manager for integrated communications in the Administrative and Financial Affairs Deputy Committee, 2015-2016, and responsible for identifying, interviewing, and recruiting top managers and experts, 2015, and counseling and designing a comprehensive multi-layered and fuzzy welfare system in the HR and welfare department, 2016. Manager of Organizational Communication and strategic planning for CSPF 2015, and Project Manager for Redesigning the Actuarial Calculation Structure at the National Pension Fund, 2016, and Project Manager for Determining and Analyzing Legal-Financial Claims of the National Pension Fund from the Government for the first time in Iran, 2015, and Project Manager for Actuarial and Strategic Studies, 2014-2015, and Operational Management Model Designer at the Pension Fund, 2014, and participation in the drafting and analysis of the preliminary articles of association of the National Pension Fund, 2014-2015, and design and consulting of the fund delegation project, 2014, and project manager for fundamental analysis of pension funds, 2014-2015, and counseling in implementing performance management system in the administrative and financial affairs projects of the fund, 2014-2015. CHIEF Communication and Marketing Officer of Qotbi Holding and CEO of Polar Star Distribution Company (46 bestselling items, 20 trucks, and 45 employees, and distribution in the south of Tehran and its suburbs), 2011-2010, Chief Commercial Officer and Exclusive Representative of Beirut Expo Lebanon Exhibition Booths on behalf of Qotbi Holding, 2010-2011, and Senior Executive Manager of Pershian Company (obtaining 13 exclusive agencies from 7 European and Asian countries, import, wholesale, and distribution to 1000 stores, 4 retail stores, and various industrial goods), 2006-2008. CHIEF Communication and Co-founder of Sayna Company (the third largest PR AND Advertising Agency in Iran in 2004), 2004-2006.

IT & Related Business Development Areas Proficiency 1. Comprehensive Knowledge and Management: Expertise in communication technologies, branding, e-commerce, artificial intelligence, and IT, including system architecture, workflow charts, coordination with marketing, sales, logistics, and supply departments, analysis, agile methodology, backend, frontend, app, web, platform planning and analysis, agile concept implementation, Jira, and project management software like Taiga/Trello. This is due to involvement and management of projects across eight retail and banking service platforms/applications. 2. Operational Knowledge: Familiarity and practical interaction with technology and technical teams in communication, branding and marketing, advertising, and Metaverse (at any maturity level), AR, VR, MR, AI in marketing, sales, recommendation systems, logistics, warehousing, customer behavior, text, audio, and image processing, image and avatar modeling, 3D modeling, etc. Involvement with backend, frontend developers (NopCommerce, .NET, PHP, Python), blockchain, programming, cryptocurrency, tokenization, and their applications such as digital currency, smart contracts, fintech, payment switches (settlement, installment, fees, partnership, AI), relevant to both national and international PSPs, customer loyalty programs, and crowdfunding. • Financial Software and ERP Systems: Proficiency with financial software, ERP systems like SAP in Vin Market, Refah, and Entekhab, office automation, BI, QlikView, project design, resource management, and Microsoft Project (MSP) based on the balanced scorecard. 3. Microservice Architecture and DevOps: Familiarity with microservice architecture, Kubernetes, DevOps tools, IT project management, APIs, applications, super apps, platforms, capabilities of technical teams, system analysis, artificial intelligence, business intelligence, UI/UX, and recommender systems. 4. Proficiency in General Software (ICDL): Microsoft Office (Word, PowerPoint, Outlook, Excel, etc.). • Basic Knowledge of Programming Languages: Awareness of the capabilities, strengths, limitations, and functionalities of programming languages like .NET, C, C++, Python, WordPress, Flutter, etc. 5. Expertise in Branding and Advertising Infrastructure: Mastery of Google’s branding and advertising infrastructures on a national and international level, digital marketing, industry players, tools, campaign design, result evaluation, continuous campaign improvement, production management, content distribution, social media management, successful experience, team building, career path, KPI monitoring, and improvement.

Teaching Experience 1. As a Teaching Assistant for the "Organization and Leadership" course at Amirkabir University of Technology (Polytechnic), Faculty of Industrial Engineering and Management Systems, Master's level, 2011-2012 (2 classes in 2 semesters). 2. Instructor for "Marketing Management" and "Seminar" courses at Islamic Azad University, Tehran South Branch, Master's level, 2015-2017 (6 classes in 4 semesters). 3. Instructor for the "organizational communication and Behavior Management" course at Islamic Azad University, Tehran Central Branch, Bachelor's level, 2017-2018 (1 class in 1 semester). 4. Instructor for the "Fundamentals of Entrepreneurship" course at Kharazmi University (Tehran), Bachelor's level, 2020-2021-2022 (2 classes in 2 semesters).

Completed Courses (Note: Most of these courses were conducted in workshops, seminars, or training courses affiliated with the Industrial Management Organization, Isfahan University, Social Security Organization, Bank Mellat, Kharazmi University, Entekhab Group, and other conferences/seminars/workshops that I attended as a representative of the organization.) 1. Brand and Marketing Management in Industrial, Service, and Technology Holdings 2. Teamwork Management and Optimal Performance Course 3. Leadership, Communication, and Organization Course with Participation in Operational Workshops in Holdings under Professor Cyrus 4. Integrated Marketing Communications and Brand Management Course 5. Communications Management in Complex Organizations (Advanced Strategic Topics) 6. International Trade and Communications 7. Advanced Negotiation Management 8. Application of Artificial Intelligence for Senior Managers 9. Development and Management of Complex Businesses 10. Technology and Innovation Management in Manufacturing and Service Organizations 11. Project and Development Plan Management Course 12. Financial Management and Managerial Economics 13. Management Information Systems and Business Intelligence 14. Artificial Intelligence, Computer Science, and Python Programming 15. Transactional Analysis (TA) and Human Resource Management

Responsibilities and Applied Research Projects 1. Project Manager: Design and implementation of a localized communication system for holding companies using managerial style typology and organizational life cycle methods at Shasta Holding and its subsidiaries. 2. Synergistic and Result-Oriented Communications Project Manager: Reverse engineering of Adizes' managerial methodology for the Program, Budget, and Corporate Affairs Office, and managing the design and review of various scenarios for linking projects in branding, effective synergistic communications, manager incentive systems, organizational life cycle, strategic planning, interactive diagnostics, manager typology, BI, MIS, and performance evaluation of subsidiaries of the Social Security Organization. 3. Designer/Project Manager: Diagnostic communication system based on the organizational life cycle, implemented for the first time in Iran. 4. Designer/consultant for the eleven-stage model of organizational communication entrepreneurship in the Program and Budget Office and Corporate Affairs of the Social Security Organization. 5. Designer/Project Manager: Transformation engineering and organizational therapy communication system (flexible model) under the supervision of Dr. Atafar. 6. Branding and Synergistic Communication Reverse Engineering Project: Using typology and life cycle methodology, developing manager training projects, and designing a strategic foresight system using PAEI coding at the parent company level. 7. Project manager for managerial styles (manager typology) and life cycle, and communication and talent attraction for the Economic Deputy, advising on communication development supervision. 8. Integrated Brand and Marketing Communications (IMBC) Management: First-time implementation in the hospitality industry (service marketing) with consultancy from Dr. Ekhlaasi. 9. Executive Expert: International communication infrastructure projects and strategic decision-making studies for the Board of Directors of the Social Security Organization in various fields, including organizational and external communications (national and international), privatization of social security insurance, financial resource systems, strategic goals, investment structures, and executive components. Comparative studies on OECD countries, informal organizations, practical management transformation methods, control types, and holding governance strategies. 10. General Secretary: First and second "Best Ideas Conference" in the TED style (localized). 11. Executive Committee Secretary: First National Conference on "Enhancing the Quality of Education and Learning in Iran's Educational System," UNESCO/University of Kharazmi (2017). 12. Project Manager for Student Branding Projects: Effective communications and marketing in 15 private sector companies under the supervision of Amir Kabir University. Companies include Atlas Khodro, Mahab Ghods, Septa, Behtan, Pentan Chemistry Industries, Energy Building, Tak Plast, Kavir Window Expansion, Farasazeh Technical and Commercial, etc., under the supervision of Professor Cyrus.

Research Projects 1. Research Project: Analysis of internal and external communications using a mixed method at Hamkaran System Company, supervised by Dr. Kermanshah, Sharif University of Technology (2010). 2. Paper Presentation and Acceptance: Eleven-stage model of organizational communication entrepreneurship at the National Entrepreneurship Conference, University of Tehran (2011). 3. Paper Presentation and Acceptance: Decision support system model for financial performance evaluation of companies at the International Conference OR2012. 4. Paper Presentation and Acceptance: Communication engineering and organizational entrepreneurship model for economic leap realization at the Economic Conference in Isfahan, supervised by Dr. Atafar (2012). 5. Paper Presentation and Acceptance: Analysis of push and pull factors in elite migration communications at the Eighth Performance Management Conference (2021). 6. Presentation of a Comprehensive Model: Key success factors in knowledge-based businesses (Scientific Research Quarterly - Innovation Management) (2021). 7. Presentation of a Comprehensive Human Capital Management Model: Focused on brand and marketing units in knowledge-based businesses (Scientific Research Quarterly) (2021).

Weaknesses 1. High sensitivity and meticulousness in collecting and analyzing information and Relations. 2. Idealism, risk-taking and choosing challenging goals that cause problems in some cases. 3. Presenting multiple simultaneous solutions for a problem (for decision-making), which may make decision-making more difficult. 4. Excessive focus on a particular topic leading to overexertion to achieve results, resulting in neglect of personal life and work-life balance, which I should always strive to maintain.

Strengths and Key Skills 1. Effective Communications and Access to Key Experts, Managers, and Teams - Expertise in Establishing Effective Communications: With key experts, senior managers, and teams in industrial holdings, international communications, information technology, regulatory bodies, relevant government managers, banks, PSPs, startups, accelerators, technology incubators, IT companies, universities, and various organizations, ministries, and their subsidiaries in private, public, or semi-public sectors. Proven ability to maintain close relationships with internal and external stakeholders to achieve company or holding goals. 2. Media strong Relationships: Strong connections with media outlets, journalists, advertising agencies, and digital marketing firms. Managerial and expert proficiency in branding, communications, marketing, business development, startup management, executive management, marketing, sales, human capital, and corporate governance. Comprehensive managerial expertise in IT, contracts, legal affairs, finance, logistics, holdings, and mega-holdings. 3. Creative Thinking and Problem-Solving: Ability to communicate effectively, think creatively, and solve problems in innovative ways. Possess a challenging spirit, risk tolerance, and a keen interest in communications. 4. Project Management Proficiency: High capability in managing challenging projects, leading and influencing teams, time management, team building, leveraging informal organizations for organizational benefits and strategies, and mentoring. Skilled in establishing systemic, parallel, and synergistic communication between various methods, models, and projects within teams and groups in the organization. 5. Rapid Learning and Knowledge Sharing: Strong interest and capability in quickly learning specialized skills and a strong inclination towards sharing both implicit and theoretical knowledge aligned with organizational strategies. 6. Teamwork and Flexibility: Ability to play a central role in teamwork and group activities, with high flexibility in high-pressure situations. Expertise in managing communications and sensitivities, fostering constructive interaction, effective-active listening, understanding team members and leaders, building empathy, trust, and mutual respect within the team. 7. Targeted Research Skills: Proficient in conducting purposeful field, library, and internet research, and creating interactions with managers, talents, and reputable foreign and domestic organizations. - Persistent Goal Pursuit: Consistent and intensive follow-up of objectives until achieving acceptable results, with a high internal commitment to accepted responsibilities. 8. Operational Planning: Skilled in operational planning (scheduling, resource allocation, goal setting, etc.) considering budget/time/human and financial resource constraints. 9. Positive Work Ethic: Maintaining a cheerful personal and work spirit, striving to transfer this to other team members, and paying attention to the physical and psychological ergonomics of the team members. 10. Leadership in Challenging Projects: Capable of leading and managing multiple challenging projects simultaneously using communication management and project control methods. Identifying and training talents within the project team or organization, effective delegation, timely and appropriate motivational systems (both spiritual and material). 11. Effective Communication with Senior Management and Stakeholders: Special ability to establish effective communication with senior managers and project stakeholders to support project progress, as well as extensive and effective communications in governmental, semi-governmental, public, private sectors, and regulatory and controlling institutions.