uBreakiFix
 | |
| Company type | Subsidiary |
|---|---|
| Founded | 2009 in Orlando, Florida |
| Founder | David Reiff Eddie Trujillo Justin Wetherill  |
| Headquarters | , United States |
Area served | North America |
| Parent | Asurion, LLC |
uBreakiFix is an American chain of electronic repair shops, founded in 2009 with over 832 locations in 2016 across the United States and the Caribbean.[1][2][3] They are most commonly known for repairing all kinds of household electronics.[4] In August 2019, uBreakiFix was acquired by Asurion, LLC, an insurance company.[5] Its Canadian division was sold to Mobile Klinik in January 2023, and all franchises there were rebranded.
History
[edit]
uBreakiFix was established in Orlando, Florida as a single shop.[6][7] It then quickly expanded by offering franchise opportunities.[8][9] Their business model centers around servicing equipment such as smartphones, game consoles, tablets, and computers. In 2016, Google made them the only authorized walk-in repair provider for the Pixel and Pixel XL, providing the company with OEM (original equipment manufacturer) parts for replacements.[10] Industry reports speculated that this choice was made in order for Google to compete with the Apple Genius Bar, which offers in-person iPhone repairs.[11][12][13][14] Samsung formed a similar partnership with uBreakiFix in 2018, naming them as an authorized in-warranty Samsung repair center and providing stores with access to OEM components.[15]
The uBreakiFix franchise was listed eighteenth on Entrepreneur's 2018 Franchise 500 list. [16][17] The company was also mentioned in the Orlando Business Journal as one of 2019's “Fast 50,” a list of the top 50 fastest growing private companies in Orlando. Growth for this list is measured by marking percentage growth over a two-year time frame, and companies must show consistent growth over a three-year period.[18][19]
Rebranding
[edit]Asurion announced that uBreakiFix will be rebranding as Asurion Tech Repair & Solutions, but has since retracted the plan. The company reverted to using uBreakiFix by Asurion for all locations by 2024.[20]
References
[edit]
- ^ Strauss, Karsten. "A Day In The Life Of A Franchisee: Drew Lessaris of uBreakiFix". Forbes.
- ^ "Tech repair brand uBreakiFix doubling Canadian presence". BNN Bloomberg Canada.
- ^ "uBreakiFix Hits Major Growth Milestone with 500 Stores Sold". finance.yahoo.com.
- ^ Adams, Susan. "How A 21-Year-Old Took UBreakiFix From His Bedroom To 262 Stores And A Deal With Google". Forbes.
- ^ "Asurion buys national repair chain". Nashville Business Journal. August 26, 2019. Retrieved 21 October 2020.
- ^ Alsever, Jennifer. "These Inc. 500 CEOs Prove That Not All Entrepreneurs Work Alone". Inc.
- ^ Caravalis, Dean (31 July 2018). "Justin Wetherill". Outrageously Remarkable.
- ^ "uBreakiFix CEO Justin Wetherill: from UCF College of Business to Successful Tech Entrepreneur". UCF. 8 June 2018.
- ^ "Tech retailer pursues 'broken' opportunity with more stores". Chain Store Age. March 14, 2016.
- ^ Trends, Digital. "Google plans to offer walk-in repairs for its new Pixel phone". Business Insider.
- ^ "uBreakiFix Becomes Exclusive Walk-In Repair Partner Across US and Canada for Recently Launched Google Pixel Phones". finance.yahoo.com.
- ^ Arici, Alexandra (October 24, 2016). "Google and uBreakiFix partner up to offer same-day Pixel repairs in US and Canada".
- ^ Wang, Jules (October 21, 2016). "uBreakiFix partners with Google for same-day Pixel screen repairs". PocketNow.
- ^ Golightly, Daniel (8 May 2019). "uBreakiFix Will Unsurprisingly Provide The Fastest Pixel 3a Fixes". Android Headlines.
- ^ Ravenscraft, Eric (September 16, 2019). "How to Make Your Smartphone Last Longer". The New York Times. Retrieved January 16, 2020.
- ^ "uBreakiFix CEO Justin Wetherill speaks about his Orlando-based business". Orlando Sentinel.
- ^ "2018 Franchise 500 Ranking". Entrepreneur.
- ^ "Inc 5000 Profile: uBreakiFix". Inc.
- ^ Richardson, Matthew (January 12, 2018). "Orlando's uBreakiFix gets $20M Business Loan".
- ^ "All Your Technology Repaired By Pros | Asurion Tech Repair". Asurion. Retrieved 2022-12-20.