Turkey Home is a country branding project of Turkey, by courtesy of Turkish Ministry of Culture and Tourism. Launched in April 2014, the brand aims to build strong, sustainable, sincere, convincing and comprehensive ways of communication with travel audiences from all over the world, in order to create awareness of Turkey's cultural and historical heritage, natural beauties, arts and sciences, touristic sites, values, traditions, facilities, social and daily life, etc. By promoting all of the country's attractions, and emphasizing its geographic and cultural diversity, the brand is designed to associate Turkey with the concept of "HOME" as it has welcomed, hosted and fostered a myriad of identities, cultures and civilizations throughout history.
In early 2014, Irfan Önal, Director General of Promotion for the Turkish Ministry of Culture and Tourism, introduced a new promotional branding strategy called Turkey Home. This initiative marked a shift from the Ministry's previous global campaigns on various offline and online platforms. Within 16 months, Turkey Home became the second most-followed tourism brand worldwide across social and digital media. By August 2016, it had attracted over six and a half million followers. The brand also aimed to challenge social and political stereotypes by engaging travelers through diverse platforms.
