This Head I Hold
| "This Head I Hold" | |
|---|---|
 | |
| Single by Electric Guest | |
| from the album Mondo | |
| Released | January 4, 2012 |
| Recorded | 2006 |
| Length | 2:56 |
| Label | Downtown Records |
| Songwriter(s) | Rory Uphold, Asa Taccone, Matthew Compton, Danger Mouse |
| Producer(s) | Danger Mouse |
"This Head I Hold" is the first single from Electric Guest's debut album Mondo. It was one of the best-selling singles in France of 2012.
Lyrics and composition
[edit]Taccone said the song was conceived as a "constant reminder that you don’t have to follow in the steps of whatever kind of culture you’re a part of or whatever your society says you should or shouldn’t do."[1] Taccone presented the demo to his friend, Brian Burton, with plans to give the song to a woman.[2] Burton, however, insisted that it was too good to give away.[2]
Music video
[edit]On January 4, 2012, the band released a promotional video featuring the band playing the song live on stage.[3] In advance of the album's release, they released a second video built around the narrative of a talent competition and a desert expedition.[3] It was directed by Keith Schofield.[4]
Charts
[edit]
Weekly charts[edit]
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Year-end charts[edit]
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Reception
[edit]Entertainment Weekly called it "all winking falsetto and retro swagger" that made "'hammock funk...the best new micro genre of the season."[8] The Canberra Times said the song "seems to have been designed specifically to get you on your feet."[9]
Appearances in the media
[edit]"This Head I Hold" was used in IKEA's 2014 'Every Meal is a Special Occasion' ad.[10] The song was also used in the 2014 film Annie.
References
[edit]- ^ Gotch, Kristin (May 7, 2012), "An Interview with Electric Guest". PopMatters. Retrieved February 23, 2016.
- ^ a b Rolling Stone staff (April 11, 2012), "Danger Mouse Reveals Why He Produced Electric Guest's Debut Album". Rolling Stone. Retrieved February 25, 2016.
- ^ a b Isenberg, Daniel (April 23, 2012), 'Video: Electric Guest "This Head I Hold (Version 2)'". Complex.com. Retrieved February 23, 2016.
- ^ IFEANYI, KC (April 26, 2012), "Keith Schofield Leads Us On A Journey Of Self-Discovery And Dancing In Electric Guest's New Video". Fast Cocreate. Retrieved February 23, 2016.
- ^ "Electric Guest - Music Charts". SNEP. Retrieved March 16, 2016.
- ^ "Electric Guest - Chart history | Billboard". Billboard. Retrieved March 16, 2016.
- ^ "Top de l'année Top Singles 2012" (in French). SNEP. Retrieved November 26, 2020.
- ^ EW Staff (May 10, 2012), "EW's Spring Playlist: Nicki Minaj, Marina and the Diamonds, Schoolboy Q and more -- stream it here". Entertainment Weekly. Retrieved February 22, 2016.
- ^ Lane, Jessica (04/12/2012), "fly". The Canberra Times. The Canberra Times.
- ^ MCCARTHY, JOHN (4 NOVEMBER 2014), "UK Top Shazamed Ads: Ikea retains the top spot with ‘This Head I Hold’ by Electric Guest". TheDrum.com. Retrieved February 23, 2016.
