The Emperors of Chocolate
 Paperback edition | |
| Author | Joël Glenn Brenner |
|---|---|
| Language | English |
| Subject | Business history |
| Genre | Non-fiction |
| Publisher | Random House, Inc. (New York) |
Publication date | December 22, 1998 |
| Publication place | United States |
| Media type | Hardcover, Paperback |
| Pages | 366 pp. |
| ISBN | 0-679-42190-4 |
The Emperors of Chocolate: Inside the Secret World of Hershey and Mars is a book by Joël Glenn Brenner published on December 22, 1998, by Random House, Inc. The book chronicles the stories of the history of Mars, Incorporated and The Hershey Company.[1]
In a review for the St. Louis Post-Dispatch, Joel Brenner criticized the books "naive" analysis of comparing periods, and said the book would be a disappointment to readers looking for a "serious, deeply analytical history" of chocolate companies during the 20th century. However, he praised the book as a journalistic comparison between Milton S. Hershey and Forrest Mars Sr., describing it overall as a "highly researched, fast-moving" text.[2]
References
[edit]- ^ Brenner, Joël Glenn (1999). The Emperors of Chocolate: Inside the Secret World of Hershey and Mars, Hardcover. Random House. ISBN 0679421904.
- ^ Losos, Joseph (10 January 1999). "Author offers a taste of two chocolate fortunes". St. Louis Post-Dispatch. p. 5.
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