Template:Did you know nominations/Cesar Lüthi

The following is an archived discussion of the DYK nomination of the article below. Please do not modify this page. Subsequent comments should be made on the appropriate discussion page (such as this nomination's talk page, the article's talk page or Wikipedia talk:Did you know), unless there is consensus to re-open the discussion at this page. No further edits should be made to this page.

The result was: promoted by Yoninah (talk) 21:16, 12 March 2019 (UTC)

Cesar Lüthi

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... that Cesar Lüthi was a pioneer in sports marketing with revolving billboards? Source 1 "Six year later he founded his own company "Cesar W. Lüthi, Marketing and Sales Promotion" and rapidly pioneered the so-called rolling board advertising" Source 2 in German "Er erfand die Drehbande und stieg in die Liste der 300 reichsten Schweizer auf."

Reviewed: Government of NCT of Delhi v. Union of India

Created by Flibirigit (talk). Self-nominated at 23:10, 4 February 2019 (UTC).

General: Article is new enough and long enough
New enough: Long enough:

Policy: Article is sourced, neutral, and free of copyright problems
Adequate sourcing: Neutral: Free of copyright violations, plagiarism, and close paraphrasing:

Hook: Hook has been verified by provided inline citation
Cited: Interesting:

QPQ: Done.

Overall: @Flibirigit: Looks good - just one minor nitpick: "Lüthi's original IIHF contract was extended to television rights in 1981 for the Ice Hockey World Championships" - but if Google Translate is right, the article says "he inaugural contract with the IIHF was established in 1981 for the board advertising sales at the IIHF World Championship in Sweden in the same spring. The contract between CWL Telesport and Marketing AG and the IIHF was later extended to cover the television right sales as well." - so doesn't that mean the TV contract is extended likely after 1981? Juxlos (talk) 22:18, 14 February 2019 (UTC)

The word "for" should have been "after". I also added "later" for clarity. Flibirigit (talk) 00:17, 15 February 2019 (UTC)

I'll take your word for it - good to go then. Juxlos (talk) 06:50, 15 February 2019 (UTC)

Hi, I came by to promote this, but the hook reads a little flat. It would be more interesting to phrase it: ... that Cesar Lüthi used revolving billboards to promote sports, or whatever he used it to promote. Yoninah (talk) 00:53, 5 March 2019 (UTC)

I think anyone can use revolving billboards, but Lüthi was the first to do it en masse as implied by him pioneering the process. Flibirigit (talk) 00:01, 6 March 2019 (UTC)

Proposing a reworded hook: Flibirigit (talk) 18:55, 12 March 2019 (UTC)

ALT1: ... that Swiss businessman Cesar Lüthi pioneered the use of revolving billboards in sports marketing?

OK. Restoring tick per Juxlos' review. Yoninah (talk) 21:12, 12 March 2019 (UTC)