Tapal Tea
 | |
| Company type | Private |
|---|---|
| Industry | Tea |
| Founded | November 1947[1] Karachi, Pakistan |
| Founder | Adam Ali Tapal |
| Headquarters | Karachi, Pakistan |
Area served | Pakistan Saudi Arabia |
Key people | Samar Hayat - CEO |
| Products | Danedar
Family Mixture Tezdum Mezban |
| Revenue |  Rs. 4482.23 crore (US$160 million) (2020) |
| Website | tapaltea |
Tapal Tea is a Pakistani family-owned tea business headquartered in Karachi.[2] It is one of the largest tea brand in Pakistan.[3][4][5]
History
[edit]Tapal Tea was founded by Adam Ali Tapal in November 1947 as a retail outlet at Jodia Bazaar, originally importing tea from Ceylon.[6][7]
In 1975, Aftab Tapal joined the family business.[7] He introduced improvements in packaging to better compete with international companies.[7] Under his tenure, Tapal diversified its imports by introducing Kenyan tea and expanded its product range to include both granular tea aimed at the urban middle class and more affordable tea dust for the rural areas.[7]
In 2004, Tapal expanded their operations in Saudi Arabia.[8] Tapal exports tea to 20 countries.[6]
Products
[edit]Management
[edit]The chairman of the company is Aftab Tapal. The board of directors include Mehvish Tapal, Kumail Tapal and Maria Tapal.[10]
Research Lab
[edit]The company carries out research and development activity involving different tea grades at its Tapal Tea Lab.[11]
Tapal Energy
[edit]The Tapal family also have energy investments in the form of a 126 Mega Watt furnace oil powered diesel reciprocating generator in Karachi near Hub and wind and solar operations.
References
[edit]- ^ "Tapal Tea". tapaltea.com. Archived from the original on 2019-10-04. Retrieved 2017-08-01.
- ^ "Pakistani brands who found success against their global competitors - The Express Tribune". 16 June 2017.
- ^ "Tapal unveils Safari tea". May 9, 2008.
- ^ "Research Story". November 2, 2016. Archived from the original on August 24, 2019. Retrieved August 24, 2019.
- ^ "Digital milestone: Tapal Danedar launches new TVC, featuring Fawad Khan, online before releasing to national media - The Express Tribune". 10 December 2015.
- ^ a b Shaikh, Ayesha (2018-01-13). "Tapal's journey to the top". Aurora Magazine. Retrieved 2020-05-30.
- ^ a b c d Tirmizi, Farooq (July 4, 2021). "Is Tapal worth $1 billion?". Profit by Pakistan Today.
- ^ "Tapal Tea launched in Saudi Arabia". July 6, 2004.
- ^ a b Baloch, Farooq (February 4, 2018). "Can Tapal's new boss lady defy the odds & retain market leadership?". Profit by Pakistan Today.
- ^ "Tapal Tea". tapaltea.com. Retrieved 2020-05-30.
- ^ "Tapal Tea". tapaltea.com. Retrieved 2020-05-30.
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