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Wisconsin Cheeseman Update Requested

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As an employee of the new parent company of The Wisconsin Cheeseman, I fully acknowledge potential COI in wanting to update entry for the company. However, my goal here is simply to update factual information about the company, and streamline superfluous information. I am confident new information will not contain any promotional slant or self-serving purpose.
In review of the goals/objectives of Wikipedia concerning complete neutrality, I must first question why the statement “… the company's assets were auctioned off by Rabin Worldwide” has presence here. With no ill will intended here to Rabin Worldwide, I nonetheless believe that to name a specific auction house here has no bearing on the inherent definition or nature of The Wisconsin Cheeseman. I believe this statement only serves Rabin Worldwide promotionally. In fact, the link associated with their name is very conceivably "the gratuitious addition of a link to its site" and "an advertisement masquerading as part of an article." In defense of this, witness that its removal from this entry (or replacement with "the company's assets were auctioned off") will in no way change the core essence, history, or nature of The WIsconsin Cheeseman company provided in this entry.
This is the first point I would like to raise. Thank you. :0) Eliassonwriter (talk) 22:05, 14 September 2011 (UTC)[reply]

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