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Business Model History

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The section about business model history could use some verification, hard facts or rewriting. Quotes such as "WebSideStory was hoping" (companies can not "hope"), "small monthly amount of money" ("small" is relative), "most web site owners refused to pay anything back then" (back when? most implies > 51%, and its not clear that it is a reasonable expectation to assume that > 51% of web site owners /should/ have expected to use a service such as this), "WebSideStory decided then" (again, companies don't "decide", individuals do, and when exactly is "then"?).

Additional quotes that are problematic:

  • "Unlike all other Internet startups from the late 90s, Websidestory never received traditional angel and VC investments"... Really, all others? This is plainly an unverifiable quote, and worth removing entirely.
  • "but made real money" as opposed to others who were making fake money?
  • "became instantly profitable" -- what does it mean to be instantly profitable? At what instant? Can this ever be proved that the moment of profitability happened at the same instant as this event?
  • "These sites were the only ones showing huge amount of traffic that could be converted into advertising revenue." Citation needed.
  • "As the rest of the web developed, they quickly started to advertise banners on their other site lists." -- The reader is led to conclude that adult sites were the only mature sites on the Internet (relative to what metric?) and all other sites were by contrast undeveloped/immature.
  • "In late 1999, large brick and mortar businesses decided to use WebSideStory's Hitbox on their growing Internet entities" -- How many? Did they all? Did they only do this in 1999?
  • "This time, customers paid for more in-depth statistics in exchange for removing the traditional Hitbox banner, giving birth to the "HBX" product line." This sentence implies that a product line was birthed by customers paying for a service. Most services are defined in advance, offered to the market, and then customers pay for them. Aside from the anthropomorphic misconstruction of the word "birthed" it also reverses the causal nature of service->customer.
  • "Once WebSideStory was financially sound, it shuttered the free version of Hitbox and its associated advertising revenues." citation needed. There could have been many reasons for this than the cause/effect suggested here.
  • "The company went public and eventually purchased Visual Sciences and took their name. Visual Sciences was acquired by Omniture in 2008 and as of October 2009 Omniture was acquired by Adobe Systems." It's not clear how or why this statement has anything to do with the business model.

I recommend completely removing this section if it can not be rewritten to convey verifiable facts on their business model history. — Preceding unsigned comment added by Khanklatt (talkcontribs) 21:32, 5 December 2013 (UTC)[reply]

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