Talk:Visual marketing

Wiki Education Foundation-supported course assignment

This article is or was the subject of a Wiki Education Foundation-supported course assignment. Further details are available on the course page. Student editor(s): Parkeu19.

Above undated message substituted from Template:Dashboard.wikiedu.org assignment by PrimeBOT (talk) 04:44, 18 January 2022 (UTC)

List of Annotated Bibliography

1. "visual marketing: 99 proven ways for small business to market with images and design"

Langton, David, and Anita Campbell. Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design. Hoboken, N.J: Wiley, 2011. Print.

Comment: this is effective creative strategies and campaigns for business owners or marketers.

2. Eye-tracking for visual arts

Wedel, Michel, and Rik Pieters. Eye Tracking for Visual Marketing. Boston: Now Publishers, 2008. Internet resource.

comment: this is a eye-tracking for visual marketing and these days, eye-tracking technology has been a rapid growth in commercial.

3. Marketing contemporary visual art

Annukka Jyrämä, Anne Äyväri, (2010) "Marketing contemporary visual art", Marketing Intelligence & Planning, Vol. 28 Iss: 6, pp.723 - 735

Comment: its about marketing contemporary visual art

4. Marketing orientation and activities in the arts-marketing context: introducing a visual artists' marketing trajectory model

Kim Lehman & Mark Wickham (2014): Marketing orientation and activities inthe arts-marketing context: Introducing a Visual Artists’ Marketing Trajectory model, Journal ofMarketing Management, DOI

Comment: It's about arts-marketing orientation and it seems relate with visual marketing.

5. Eye tracking in Neuromarkeing: A research agenda for marketing studies

dos Santos, Renê de,Oliveira Joaquim, et al. "Eye Tracking in Neuromarketing: A Research Agenda for Marketing Studies." International Journal of Psychological Studies 7.1 (2015): 32-42. ProQuest. Web. 22 Feb. 2016.

comment: This article is about the potential use of Eye-tracking as a neuromarketing tool and its potential for marketing in general.

Final Wikipedia project

As defined by Wikipedia the free encyclopedia visual marketing act is the process of leaning an object interrelationship, the perspective it is engaged in and its perception image. However visual marketing represents different disciplinary links like, economy, cognitive psychology and visual perception laws. This focuses mostly in subject of the field in business like fashion and design. In modern marketing, application emphases on grinding and analyzing exactly how metaphors can be used throw visual marketing in making a center of communication throw objects. Visual communication becomes the intent of a product by strategically linking the fusion to what reaches the people by engaging them to define their choice as this is a marketing mechanism know as persuasion. Marketing mechanism is however confused with visual merchandising where marketing gets customers in the door which is one of its aspects and more about retail spaces. When merchandising takes over it affects signage, placement of products, and even employee staffing. Marketing plan can be made more powerful and memorable by harnessing the power of images and it’s visual. Customers buying behavior can be persuade by marketing while factors like recalling, memory and identity are enhanced by visual marketing. However, communication mix is made part of every aspect by visual marketing. Visual Marketing is important for creating maximum experiences especially in this 21st century age of selfie, Facebook, Instagram and Snapchat hence shift to less screen real estate means that brand experiences must be greatly streamlined. More and more brands are seeing the benefits of leveraging User Generated Content that feels much more authentic than brand-generated visual contents hence more effective at driving clicks, conversions, and revenue. Offer pop is a value add in Visual Marketing as its used to drive the creation of User-Generated Content through advertisements and email campaigns in the most eye-catching and innovative ways into embeddable, shoppable galleries. Visual marketing is strong integration of methods and theories from vision, attention, Bayesian statistics and eye-tracking research in order to inform and further improve marketing decision making. These developments are really big role, but earlier progressed rather disparately. Vision science offers the tools to address the extraction of basic perceptual features from images, image segmentation, object recognition, and so forth. Attention research offers theories that enable precise predictions of attention effects, and experiments that facilitate establishing causal relations between constructs. Eye tracking offers methods of recording, representing and interpreting eye movements. Bayesian statistics offers the tools to formalize these theories in realistic statistical models that enable inference on unobserved attention processes. (Wedel, Michel, and Rik)

Methods That Make a Visual Marketing Campaign Successful Marketers should rely on visuals (Wikipedia 2015) since the Content of the Visual Marketing Campaign evoke emotions in line with the subject matter at hand, and should be cultivated to strike the correct notes for the audience being targeted. Through experimenting, marketers can maximize their visual content’s appeal and effectiveness therefore delivering recognizable, authentic visual identity. On social media consumers demonstrate the best preference for visuals, by adding visual content to plain old text posts works as well as steroids. According to Lily Croll director at Wire Stone, On Twitter, 150 % retweets clearly shows, Facebook brand page posts with photos account for 87 percent of total Facebook page interactions worldwide. In-person events like webcasts, blogs, case studies and video each rely heavily on visual content as a major tool for delivering content and garnering appeal. Consumers are certainly becoming hardwired to accept or reject content quickly while also growing accustomed to steady streams of the short form, often ethereal content. Consumers have found that specific, personal and emotional engagement is the key to earning them loyal, long-term customers. Marketers should shape their visual content strategy in order to achieve authenticity, targeting and tonality Authenticity as defined by Ira Silver 1993, Visual content must be in line with the values of the brand. This needs to be the case whether the visual communication is representational of the product or service the brand provides or aspirational as far as what the brand hopes to represent in the customers’ eyes. A brand’s visual identity should derive from the larger branding, with easily recognizable elements effectively conveying at-a-glance brand recognition. Targeting, definition from Wikipedia show the free encyclopedia indicates that visual content must reach the perfect audience or niche, requires to be thoughtfully framed, and arrive via media or platforms that showcase a brand’s familiarity and belonging with the audience. Also, should consider all the established norms of what the audience expects to see on a particular platform. A brand’s own strategies around audience segmentation may further inform proper targeting for each unit of visual content. Tonality, A brand’s visual communication finds greater success if more aligned with the emotions of the subject matter at hand, and to the specific needs and expectations of the audience. By monitoring your audience (and similar relevant audiences), you can understand both the visual cues they use and their general aesthetic preferences.( Wikipedia 31 March 2016 ) Conclusion, Visual content currently is the most widely used and effective medium for commanding the attention of brand audiences. In simplicity, this depends on how you use this medium that determines whether you’re able to convey the values and summon the emotional resonance that helps to achieve your brand’s goals.

Works cited Cole, Agatha (2012). "Internet Advertising After Sorrell V. IMS Health: A Discussion on Data Privacy & the First Amendment.". Cardozo Arts & Entertainment Law Journal 30 (2): 283–316. Dos Santos, Renê de,Oliveira Joaquim, et al. "Eye Tracking in Neuromarketing: A Research Agenda for Marketing Studies." International Journal of Psychological Studies 7.1 (2015): 32-42. ProQuest. Web. 22 Feb. 2016. Eye-tracking for visual arts Wedel, Michel, and Rik Pieters. Eye Tracking for Visual Marketing. Boston: Now Publishers, 2008. Internet resource. Eye tracking in Neuromarkeing: A research agenda for marketing studies

"visual marketing: 99 proven ways for small business to market with images and design"

Kim Lehman & Mark Wickham (2014): Marketing orientation and activities inthe arts-marketing context: Introducing a Visual Artists’ Marketing Trajectory model, Journal ofMarketing Management, DOI Kitchen, P., & Burgmann, I. (2015). Integrated marketing communications: Making it work at a strategic level. Journal of Business Strategy, 36, 34-39. doi: 10.1108/JBS-05-2014-0052 Langton, David, and Anita Campbell. Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design. Hoboken, N.J: Wiley, 2011. Print. Marketing contemporary visual art Annukka Jyrämä, Anne Äyväri, (2010) "Marketing contemporary visual art", Marketing Intelligence & Planning, Vol. 28 Iss: 6, pp.723 - 735 Marketing orientation and activities in the arts-marketing context: introducing a visual artists' marketing trajectory model — Preceding unsigned comment added by Parkeu19 (talk • contribs) 14:15, 5 May 2016 (UTC)

Article lead section

Introduction: The theory of attention to visual marketing describes the determinants of attention to visual marketing stimuli, as reflected in eye movements, and the influence of attention on communication effects that are of direct interest to marketing, such as memory, preference, and choice. The theory distinguishes top-down sources of influence on attention, emanating from prior states and traits of consumers, such as their expectations, goals and emotions, and bottom-up sources of influence of attention, emanating from the features of the stimuli that consumers are exposed to. (Wedel, Michel, and Rik) These days, visual marketing is very important role when people buy something. People recognize product through visual aspect and recognized information delivers a very important role to purchase product. Customers generally feel the urge to purchase when they see product’s design, color, and product display instead of price, quality and function. Therefore company stimulus customer’s visual elements and use visual marketing to make purchase product. Eye tracking is one of the famous and well-known way in visual marketing and it is salient and emerging issues in visual marketing. Eye tracking is the process of measuring either the point of gaze or the motion of an eye relative to the head. Eye tracking technology has been a rapid growth in commercial application and it evaluate the effectiveness of visual marketing efforts. Firms such as Kraft foods, Microsoft, Google, Yahoo, IBM, Pepsi co, Pfizer, P&G, and Unilever are leading users of the methodology in product and communication developments, and in pre-and post-tests of their visual marketing activity. Eye movements and eye tracking are tightly coupled with visual attention which makes them eminent indicators of the furtive visual attention process for customers. Psychological research reveals that visual attention is not only a gate, as suggested by hierarchical processing models such as AIDA (Strong, 1920; Starch, 1923), but reflects higher-order cognitive processes (Rizzolatti et al., 1994) and is closer to actual behavior than intuition informs us (Russo, 1978; Steinman, 2004). Gaining and retaining attention is difficult, because it is difficult to break through high levels of visual clutter in various media (Burke and Srull, 1988; Keller, 1991; Kent, 1993; Mulvihill, 2002; Schwartz, 2004). Finally, measuring visual attention is now easy with modern eye-tracking equipment.Furthermore, eye-movement recording will be lead further research on visual marketing, building on and extending what has already become known in recent years through eye-tracking research. Conclusion: Visual marketing is strong integration of methods and theories from vision, attention, Bayesian statistics and eye-tracking research in order to inform and further improve marketing decision making. These developments are really big role, but earlier progressed rather disparately. Vision science offers the tools to address the extraction of basic perceptual features from images, image segmentation, object recognition, and so forth. Attention research offers theories that enable precise predictions of attention effects, and experiments that facilitate establishing causal relations between constructs. Eye tracking offers methods of recording, representing and interpreting eye movements. Bayesian statistics offers the tools to formalize these theories in realistic statistical models that enable inference on unobserved attention processes. (Wedel, Michel, and Rik)

References

Peer Review for Week 12

Hi, V, After reading your first draft lead section, I think you really did a good job on this article. First of all, You separate your article as two parts, which are introduction part and conclusion part, which give me a very clearly and easy understand article structure. After that, you really find a lot of useful sources and facts to make your article more persuasive. You found some good argument and thesis, which form the academic articles, and add those into your article without any change, which is easily for readers know that what you write is an academic theory or point. My favorite part of your article addition is your conclusion part. Because I’m not a native speaker, it is hard for me to read too much English at one time. By reading your conclusion part, I can basicly know what’s the main point of your article and learnd some know knowledge form that, which is prefect! The only thing that I suggest you to improve your article is continuing trying to find as much as useful sources to add your article. Because it’s hard for us to write a paper without personal opinion, so, the more academic articles we find, the less personal opinion we will write in our article because all opinion that we learned is form the academic knowledge. Xiaoxiao0727 (talk) 03:47, 4 April 2016 (UTC)