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Advertising POV?

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Most of this article reads like an advertisement. I had heard about this company lobbying Congressmen to "reform" online dating as a way to attract attention to themselves (see eg. [1]) and wanted to look up that information, but here I see unmitigated praise for the company being "at the forefront of the online dating safety issue." -Kris Schnee 15:23, 11 May 2007 (UTC)[reply]

"Points of Difference" section

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I tried making the article more NPOV, but I removed this section from the article entirely:

Points of Difference
Safety and services are True’s primary differentiators. Currently, True is the only major online dating site that requires criminal background and marital screenings for all of its communicating members. In October 2006, True backed up its reputation as the safer online dating alternative when it won an unprecedented lawsuit against a convicted felon who misrepresented himself on its site. The lawsuit was the first of its kind in the dating and relationship industry. True also announced in March 2007 that it had filed another lawsuit against a convicted felon and registered sex offender from Florida who attempted to communicate with its members. Because of True’s proactive policy of requiring criminal background and marital screenings on all communicating members, the felon was prevented from ever contacting its members.
True is the only dating Web site that offers an independently verified, scientifically based compatibility test—the True Compatibility Test® (TCT). The test is the only online compatibility test that has been:
  • Independently verified to measure individual traits
  • Endorsed by Psychology Today
  • Approved by experts in the field of tests and measurements as meeting the 1999 Standards for Educational and Psychological Testing as established by a joint committee of the American Educational Research Association, the American Psychological Association and the National Council on Measurement in Education
Sexploration®:
True recently expanded on its scientifically based testing by adding SEXPLORATION. With this test, True is the only major online relationship service that provides a professionally constructed tool to measure sexual compatibility and explore the intricacies of this important issue.

It reads too much like an ad (or a company press release/fact sheet) to be re-worked. Purifiedwater 16:04, 11 May 2007 (UTC)[reply]

I did what I could

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But it still needs work, and there are a lot of unsourced statements. In particular, the "Background Screenings" section still sounds completely like ad copy. Purifiedwater 16:04, 11 May 2007 (UTC)[reply]

It looks substantially better thanks to your changes. I suspect the original version was copied wholesale from True's Web site as an advertisement... Checked just now and it doesn't match anything obvious there; maybe it was a press release or something. Anyway, it's better. -Kris Schnee 22:19, 11 May 2007 (UTC)[reply]
Thanks. :-) Purifiedwater 22:37, 11 May 2007 (UTC)[reply]

"Background Checks"/"Background Screening" sections

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I removed the "Background Screening" sections because it appears to have been written to completely replace the "Background Checks" section in a previous edit. The "screening" section reads like ad copy for True, the "Checks" section is highly critical of True, and neither have any citations to back them up. Here are both sections; if anybody knows which is true, please add the appropriate one in.


Background Checks
The so-called "background checks" performed are done so using the name and date of birth that is used when the customer fills out their account. This creates holes because there is a possibility that the individual using their website is entering false information. The user could also be flagged as an offender simply because there is another individual with the same name and date of birth who has a criminal record. These situations generally have to be disputed by the customer calling the True.com customer service.


Background Screenings
True works with ChoicePoint and backgroundchecks.com to conduct their background screenings. ChoicePoint searches more than 175 million criminal records, which comprises more than 94 percent of all felony convictions. On average, True rejects approximately five percent of applicants[citation needed].
True's background screening process is done so using the name and date of birth that is used when the customer fills out their account. To further ensure the safety of their members True has filed two lawsuits against convicted felons who misrepresented themselves on its site.
The background screenings are very effective[citation needed], but there have been circumstances where individuals have entered false information and accessed the site. True also employs a second layer of verification that catches many of these cases.
True has also set up one of the industry's most comprehensive member safety program, which is led for a former Dallas Police Chief, William Rathburn.
The Member Safety Program relies heavily on feedback from their members, who are encouraged to directly report suspicious persons or activity on the Web site. The program has a number of True employees protecting members each day by:
  • Reviewing e-mails, profiles and photos
  • Monitoring chat room discussions
  • Listening and responding to customer concerns about suspicious activity
  • Prohibiting advertising that targets minors
  • Preventing scammers with technology that detects IP address blocking

Purifiedwater 22:36, 11 May 2007 (UTC)[reply]

lawsuits

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True is facing some law suits over billing. The reason is that they demand a credit card for "background check", but they don't really do a background check, instead they bill the credit card after 3 days if you don't stop them, they also make it quite difficult to stop their automatic billing both for new and old users. fyi, They received $2 million in chargebacks last month. Some of this should probably go into the introduction. JeffBurdges 16:58, 12 July 2007 (UTC)[reply]

Fair use rationale for Image:True Ad Example.jpg

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Image:True Ad Example.jpg is being used on this article. I notice the image page specifies that the image is being used under fair use but there is no explanation or rationale as to why its use in this Wikipedia article constitutes fair use. In addition to the boilerplate fair use template, you must also write out on the image description page a specific explanation or rationale for why using this image in each article is consistent with fair use.

Please go to the image description page and edit it to include a fair use rationale. Using one of the templates at Wikipedia:Fair use rationale guideline is an easy way to insure that your image is in compliance with Wikipedia policy, but remember that you must complete the template. Do not simply insert a blank template on an image page.

If there is other fair use media, consider checking that you have specified the fair use rationale on the other images used on this page. Note that any fair use images uploaded after 4 May, 2006, and lacking such an explanation will be deleted one week after they have been uploaded, as described on criteria for speedy deletion. If you have any questions please ask them at the Media copyright questions page. Thank you.

BetacommandBot 15:42, 24 October 2007 (UTC)[reply]

Livejournal parody?

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So Livejournal did a parody of the True stupid slut whore ads? I'd love to get a look at that. Anybody have a picture? --Ragemanchoo (talk) 22:10, 7 January 2008 (UTC)[reply]

"Lobbying Efforts" section accurate?

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Would a CEO really say describe his company as a "special interest" to which state legislatures were "vulnerable" in a publicly accessible document? This reference seems bogus. — Preceding unsigned comment added by 66.32.105.127 (talk) 02:37, 16 August 2011 (UTC)[reply]

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