Talk:Trailer (promotion)/Archives/2013
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Cinemas charging to show movie trailers
"Although Regal's one-trailer-only rule is new, the free trailer system began to break down in 2001, when Sony paid to advertise its comedy "The Animal" in front of the hit Universal movie "The Mummy Returns." That aberration soon became the norm, with pay-for-play accelerating in the last two years."
-- John Broughton (♫♫) 00:48, 20 February 2013 (UTC)