Talk:Top-of-mind awareness

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Widely used

About the reliable sources. Take any source on a topic of advertisement and persuasion e.g. Persuasion. Reception and Responsibility. Eleventh Edition. By Charles U. Larson. or google. You will see that this acronym is widely used.

Yes. Google TOMA gives:

TOMA - Tennessee Oil Marketers Association
Texas Osteopathic Medical Association
TOMA Foundation for Burned Children

The first relevant link is in page 2: [1]. But - if you have a reliable reference, please put it into the article - that's where it belongs! --Alvestrand 10:41, 3 January 2007 (UTC)[reply]

Is Separate Page Really Necessary?

I'm struggling to understand why top-of-mind awareness needs its own page. The concept is covered in a number of other pages e.g. Consumer Behaviour, Brand Awareness etc. Unless it is part of a dictionary of terms, there is no value to be gained by having a separate page for this concept. BronHiggs (talk) 02:56, 16 October 2016 (UTC)[reply]

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