Talk:Stork (margarine)

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Marketing

At some stage in the 1960s or 70s, the marketing of this product changed. Historically it had been marketed as a table spread which could also be used for baking. From that point on it was marketed solely as a baking ingredient. I suspect this had something to do with the introduction of more upmarket and supposedly healthier spreads by Unilever such as Flora (margarine). Does anybody have any info about this? --Ef80 (talk) 16:43, 14 May 2017 (UTC)[reply]

During the seventies there was much advertising pushing the idea that consumers couldn't tell the difference between Stork and butter in taste tests. My mother was forthright in dismissing these adverts as rubbish and they were the subject of jokes. The disappeared around the time the advertising standards came in which meant they had to be 'truthful'. It was only after this, in the 80s that Stork stopped pretending its product was competitive as a spread and solely focused on baking. It still tastes bland and dull compared to modern spreads. Stub Mandrel (talk) 08:31, 21 February 2021 (UTC)[reply]