Talk:Sports marketing

Grammar complaint expressed as a run-on sentence with a capitalization error

The english on this page is horrible, it needs fixing. — Preceding unsigned comment added by 71.170.0.47 (talk) 16:56, 4 December 2011 (UTC)

The Article needs more development with bringing in more challenges the Sports Marketing field is facing this time in age, especially for the ones looking for jobs where it is now so competitive. DomRosati89 (talk) 22:21, 27 January 2020 (UTC)DomRosati89 The English here remains odd. The following non-standard construction (in fact, a non-sentence) conveys no sense at all: "Which in other words it can be defined as follows: The marketing of sports events and teams is the marketing strategy which is designed or developed a 'live' activity, which has a specific theme." Another instance of awkward structure results in near nonsense because of the inadvertent attribution of agency to things that cannot act: "Major sports brands compete to link up with the best marathons in the world, the test for excellence in ‘running’, in what is a genuine showcase for strengthening its marketing strategy to its target audience." ("Brands" cannot link up with "marathons," nor can "marathons" accept linkage, but only brand owners can link up with the sponsors of marathons; "running" cannot itself contrive a marketing strategy, but only people or firms with an interest in selling the sport of running can.) In a third example, awkward diction introduces a false sense of causality: "Under Armour and Adidas are also major apparel brands as Under Armour sponsors Notre Dame for $9 per year while Adidas provides more than $7 million each year to both UCLA and Louisville." (Surely they are not apparel brands because -- "as" -- they remit funds to certain teams; they are apparel brands because their owners have attached them to the items of clothing they manufacture.) There is an unexplained inconsistency in the usage of "sports marketing" or "sport marketing." (Is one American and the other British/Commonwealth, or perhaps Euro-English?) The article strikes me as full of parochial jargon ("MLS"; "MLB"; "jersey sponsor"; "cash and product"; not to mention all those P's, which may just be gimmicks of a single textbook and not really even accepted jargon). It hence seems to be directed to insiders (cf. the mystifying discussion of "niche"), and for that reason possibly to entail NPOV issues. The relentlessly upbeat rhetoric also raises suspicion of NPOV problems. For instance, one gets the distinct impression from the "Benefits" section that sports marketing is always a great thing, with no downside; even "fans" are somehow "stakeholders." Is English powerless to convey any self-criticism of sports marketing? or to summarize any external criticism of it? or to capture its history? Is anyone ever harmed or exploited by marketed sports or the marketing of sports, perhaps in the process of "creating new fans" (who are defined by the article, after all, as "consumers")? In contrast to sports themselves, which have winners and losers, does sports marketing have only winners -- or does the writing here only create that false impression?

Random factoid

One of the oldest sport marketing companies in the world is the Danish f.reklame. Homepage is www.f-reklame.dk

merge

I merged my students' efforts in Sports marketing in Mexico into this page as their research was more general and did not turn up enough to justify a separate article. the original Sports marketing had almost no cited information.Thelmadatter (talk) 18:46, 26 October 2010 (UTC)

some editing

I took out some stuff... like sentences that are introductory and the definitions of marketing and sports. Neither are needed. A history of sports marketing is definitely needed so I put the one line about the 1939 baseball game in its own section. The link for that still works. Much of the early history will probably be in the U.S. but you are right to intend for a global perspective... even a section devoted to football/soccer (World Cup) could very well be in order.Thelmadatter (talk) 22:26, 27 October 2010 (UTC)