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It's a pity that the original author of this article did not see fit to use the term, servicescapes as in the original article by Mary Jo Bitner. See: Mary Jo Bitner, "Servicescapes: The Impact of Physical Surroundings on Customers and Employees," Journal of Marketing, Vol. 56, No. 2 (Apr., 1992), pp. 57-71, DOI: 10.2307/1252042
Stable URL: http://www.jstor.org/stable/1252042BronHiggs (talk) 07:05, 11 May 2017 (UTC)[reply]
This article would benefit from a change of title - from Servicescape to Servicescapes - so that it is consistent with the model developer's original terminology and customary usage. BronHiggs (talk) 09:05, 30 September 2017 (UTC)[reply]
