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Interesting -- so secret is the concept of "secret" brands that it had no Wikipedia entry before the release of William Gibson's Zero History. I gotta wonder how real this is.
Alternative usage. Torture, the use of a heated metal bar inserted into the anal canal.
'If the intellectuals in the plays of Chekhov who spent all their time guessing what would happen in twenty, thirty, or forty years had been told that in forty years interrogation by torture would be [routinely] practiced in Russia; that prisoners would have their skulls squeezed within iron rings; that a human being would be lowered into an acid bath; that they would be trussed up naked to be bitten by ants and bedbugs; that a ramrod heated over a primus stove would be thrust up their anal canal (“the secret brand”)...
—Solzhenitsyn, The Gulag ... '86.28.140.95 (talk) 14:16, 1 June 2011 (UTC)[reply]