Talk:Retail/Archives/2018

Spelling

It’s hard to decide whether this article should use British or American spelling. While the USA is the “king of retail”, the article starts in Europe, so I have added a “Use British English” template and corrected the spelling accordingly (before, it was a mix). Spel-Punc-Gram (talk) 01:07, 1 April 2018 (UTC)

@Spel-Punc-Gram: Thanks for tidying article. Don't forget to sign comments with the four tildes (~~~~). Jonpatterns (talk) 13:30, 25 March 2018 (UTC)

Business To Consumer SHould Be It's Own Page?

Dear fellow Wikipedians - I see that Business To Consumer is redirected to here and I am wondering what others think of creating a separate page for Business To Consumer. Business to Business has it's own page so it makes sense that B2C would as well. Any thoughts? I'd like to create a draft to consider and would invite collaborating with anyone interested in working with me to draft an article.

Ronniebrown2 (talk · contribs) 00:33, 7 July 2018 (UTC)

User:Ronniebrown2 Ideally, the article, Marketing, should cover the basic principles of consumer marketing. Unfortunately, Marketing is a very shabby article with no clear focus, no over-riding plan, no logical sequence or structure, replete with misinformation and inclusive of pet topics that have nothing much to do with marketing at all. It's just a grab bag of topics that have some vague connection to marketing practice or theory - and which may or may not reflect the marketing literature.

The article desperately needs a complete reconceptualisation and rewrite. In the current environment, however, virtually all editing changes are reverted - often within minutes of being added- so that improvements to that article are virtually impossible. That being said, there is a case for a fresh article on the subject of Consumer marketing with the potential to become the main page for the marketing area (thus bypassing the very embarrassing and unfortunate article on Marketing).

I would prefer not to use the term Business-to-Consumer which many readers might not understand, and which is not widely used. In the marketing literature, it is understood that all marketing is consumer focussed, unless it is specifically prefaced with the term B2B or Industrial marketing. Instead, I would prefer to call it Consumer marketing or similar.

Incidentally, B2B currently has two articles - Industrial marketing (an archaic term) and Business-to-business (contemporary term), but this type of duplication is normal on Wikipedia and with the current resistance to change, such duplication is likely to remain in place for many years to come. BronHiggs (talk) 23:08, 13 July 2018 (UTC)

I agree with BronHiggs.--Tomwsulcer (talk) 09:55, 14 July 2018 (UTC)

Retail services

Services are mentioned in the lead but nowhere else. Mention should be made of retail banking, tourism, insurance, private healthcare, private education, private security firms, legal firms, publishers, transport, etc etc. Crawiki (talk) 21:10, 17 January 2018 (UTC) Crawiki (talk) 21:10, 17 January 2018 (UTC)  Done

The article has been expanded substantially over the past year and some mention has been made of retail services. Nevertheless, as often happens on Wikipedia, different editors object to the mention of services in this article and are reverting content on that basis. Indeed, these editors have gone so far as to argue that it is "false" to call services retail. So, to set the record straight, text books and articles actually discuss retail services. Most texts on services marketing dedicate at least a chapter to retail services, and there are dedicated books on the topic of retail services. So regardless of our personal views on this subject, we are required to summarise the body of literature and the prevailing views. A few examples of books and articles illustrate, beyond any doubt, that within the literature, some services are called retail services:

• Lee Perlitz, Dan Hill, Matthew Coxhill, Retail Services, McGraw-Hill Australia, 2012
• "Retail Services" Chapter 16 in: S.C. Bhatia, Retail Management, Atlantic Publishers & Dist, 2008
• "Marketing Retail Services" Chapter 17 in: Kapoor, Service Marketing: Concepts and Practices, McGraw-Hill, 2011
• Marla Royne Stafford & Ellen Day, "Retail Services Advertising: The Effects of Appeal, Medium, and Service", Journal of Advertising, vol. 24, no.1, 1995, pp 57-71, https://doi.org/10.1080/00913367.1995.10673468
• Gordon Fullerton, "The service quality–loyalty relationship in retail services: does commitment matter?" Journal of Retailing and Consumer Services Volume 12, Issue 2, March 2005, pp 99-111, https://doi.org/10.1016/j.jretconser.2004.04.001

I find it extraordinary that editors must provide reliable references to support any inclusion in an article, but that reversions can be made on the basis of mere assertions, and no references are expected to support claims accompanying reversions. BronHiggs (talk) 21:15, 23 October 2018 (UTC)