Talk:Premium (marketing)

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Sudbury, NH??

The "Early Premiums" section mentions Sudbury, NH, although this town doesn't appear to exist or have ever existed. How reliable is the Lonto source? What is the story behind this town? SnottyWong ^babble 23:57, 27 December 2010 (UTC)[reply]

There is a Sudbury, Massachusetts... Is this the Sudbury you're talking about? SnottyWong ^prattle 00:38, 28 December 2010 (UTC)[reply]

I contacted by email Mr. Lonto who wrote the article from where I got the information. He gave me his source for the item in question: Nagle, James J., Trading Stamps: A Long History; Premiums Said to Date Back in U.S. To 1793, New York Times, December 26, 1971, Section III, Page 7. The article goes into how William H. Preis, senior vice president of the Grand Union Company had been researching the history of premiums. Fifth paragraph of the article reads as follows: "In his efforts to popularize the stamps, Mr. Preis had made an extensive study of the history of the principles of these premiums designed to attract patronage for a store. 'Actually', he said, 'the premiums go back in this country to 1793, when a merchant in Sudbury, N.H., gave away copper tokens that were redeemable for merchandise.'" --Jeffrey Scott Maxwell (talk) 15:20, 30 December 2010 (UTC)[reply]

Regarding the question "How reliable is the Lonto source?"; it is as reliable as his sources. The New York Times, a generally accepted source, can get it wrong too. --Jeffrey Scott Maxwell (talk) 15:20, 30 December 2010 (UTC)[reply]