Talk:Media market/Archives/2012

"Television" section

I would strongly recommmend to add an international / global view to this chapter - a good source would be www.itve.org/market-data.html —Preceding unsigned comment added by 88.74.43.111 (talk) 22:32, 15 March 2008 (UTC)

"Television" section

Trademark bug

I removed the little superscript circled R. This trademark (service mark?) bug is ugly and distracting, and misleads readers by suggesting there are legal reasons to use the bug, even when the text in question does not promote a product or service of someone other than the registrant.

DMA size

I found

The size of a DMA is determined by the number of television households (homes with a TV) contained within that area, and the percentage of the area's population in relation to the entire U.S..

Until (at least) just before you reach the comma, the most reasonable expectation is that the sentence describes how they make the decision about which counties to include within the boundaries of the DMA.
Presumably it is supposed to express how "size" is defined or measured, once the boundaries have been set.
Suppose

• DMA Alpha has 300,000 TV households, an average household size of 3, and 3 million population (call it 1% of US population).
• DMA Beta, bigger but with identical demographics, has 600,000 TV households, an average household size of 3, and 6 million population (2%).

What are their sizes?

• Multiplying the two produces Alpha = 3000, Beta = 12000, and the strangeness of that would be reflected in the units that are implicit.
• Dividing them gives Alpha = 30 million and Beta = 30 million.

Neither of these is likely to be useful for anything, let along approximating "size". The 'graph is not ready for prime time, and i've moved it here into the ICU (you should excuse the mixed metaphor):

The size of a DMA is determined by the number of television households (homes with a TV) contained within that area, and the percentage of the area's population in relation to the entire U.S.. These figures are then used to determine Nielsen ratings for specific television shows and stations.

--Jerzy·t 19:05, 26 May 2005 (UTC)

Lincoln market

The Lincoln / Hastings / Kearney market shares one station: KOLN/KGIN. I suggest that the Lincoln and the Kearney area be split into 2 markets. Who else thinks so? CoolKatt number 99999 03:44, 13 June 2006 (UTC)

Rebroadcasting

I do not understand what this means:

Generally speaking, only stations within the same market area can be rebroadcast. The only exception to this rule is the "significantly viewed" list.

What is the purpose of the FCC's "significantly viewed" list and since Nielsen is a company, not a government agency, why would its designations affect legality of rebroadcasting?

TomStike (talk) 22:17, 1 April 2008 (UTC)

How often do DMAs change?

Does anyone know how often DMAs change? —Preceding unsigned comment added by 75.174.124.87 (talk) 21:45, 28 October 2008 (UTC)

Almost never.