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I think we should split off the antitrust investigations in their own article. Antitrust accusations are only loosely related to marketing; and I don't believe anyone would look for that stuff in this article. The antitrust issues are notable enough for their own article anyway, and would not be better contextualised by being kept in the same article as Apple's keynotes, brand loyalty, etc. (i.e. it meets none of the WP:MERGEREASONs). DFlhb (talk) 11:57, 23 February 2023 (UTC)[reply]