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Most probably its name derives from dried liquorice root sticks, not from gummy candy snakes/snails, and the garnish will originally also have been such 'wooden' sticks.
What was it historically, and has this changed?
The photo of the drink looks as if the colour of the drink resembles the colour of such root pieces (with bark), and it also looks like having (thinly split lengthwise, or naturally thin) wooden sticks as a garnish, too, and not some more modern candy product.
It would be good if someone could clarify.
I removed the picture of colourfoul fruit&liquorice-gummy candy 'snakes' which I really cannot imagine had anything to do with the "birth"/ naming of the cocktail.