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Jeremy "ShoeMoney" Schoemaker (born May 31, 1974) is a web entrepreneur, founder of NextPimp.com and ShoeMoney Media, and co-founder of the AuctionAds service. [1] He is a frequent speaker at search engine marketing and affiliate conferences. [2] He also co-founded the Elite Retreat, an annual industry expert conference, with Lee Dodd. [3]

Slate (magazine) on October 1, 2008, published that blogger Shoemoney became famous when he posted his picture with a Google $132,994.97 check for one month of clicks.[4]

Schoemaker lives with his wife and two children in Lincoln, Nebraska. [5]

Education and Career

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While in attendance at Western Illinois University, Schoemaker founded his first business, making Macintosh gaming sites. [6] At its peak, NextPimp.com saw an average of 150,000 unique views per day. [7] Schoemaker also started his blog, ShoeMoney, in 2003, in which he journals about how to make a living from the Internet, including direct ad sales and affiliate marketing. ShoeMoney’s blog was named Best Affiliate Marketing Blog of 2006 by Search Engine Journal.[8] In 2010, Schoemaker won Fast Company’s Influence Project, getting more than 500,000 clicks by tapping into his online followers .[9]

In March 2007, Schoemaker and his business partner David Dellanave launched AuctionAds, an eBay affiliate affiliate service that allows users to display live eBay auctions on their websites.[10] The service was named the “eBay Most Innovative Application-Buyer” at the 6th annual eBay Developers Conference.[11] In July 2007, Schoemaker sold his majority ownership in AuctionAds to the performance marketing company MediaWhiz. [12]

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On April 7, 2009, ShoeMoney Media Group filed suit against Keyen Farrell, a Google Adwords account specialist, to protect the ShoeMoney Trademark.[13] Farrell was affiliated with a website using the term “shoemoney” in its advertisements without authorization from the ShoeMoney Media Group. In June 2007, Farrell countersued Schoemaker for defamation of reputation. [14] Farrel withdrew his counter-suit in July and the case was settled in August, 2009.[15]

Philanthropy

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Schoemaker routinely raises money for charity by hosting an auction in which he agrees to wear the winning company’s branded t-shirt exclusively to an Affiliate Summit event.[16] He began hosting these auctions in 2009, and each auction has raised over $5000 for charitable donations. [17]

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Stephanspencer (talk) 18:46, 11 December 2012 (UTC)[reply]

  1. ^ ShoeMoney Blog, About
  2. ^ Personal Branding, Interview Jeremy Schoemaker
  3. ^ "The Elite Retreat Brings its Innovative E-Commerce Power to San Francisco". January 2007. Retrieved 2007-11-15. the Elite Retreat, founded by Jeremy "Shoemoney" Schoemaker and Lee Dodd ...
  4. ^ slate.com, Blogging for Dollars, How do bloggers make money?
  5. ^ [ http://performinsider.com/2010/03/jeremy-shoemaker-information/, Performance Marketing Insider, Jeremy Schoemaker Information]
  6. ^ Personal Branding, Interview Jeremy Schoemaker
  7. ^ Entrepreneurs-Journey.com, Podcast: How did Jeremy “Shoemoney” Schoemaker Get To Where He Is Today?
  8. ^ Loren Baker (January 5, 2007). "Shoemoney : Best Affiliate Marketing Blog of 2006". Search Engine Journal. Retrieved 2007-11-15.
  9. ^ Mark Borden (November 1, 2010). "Measuring Influence One Click at a Time". Fast Company. Retrieved 2012-11-27.
  10. ^ ShoeMoney Blog, About
  11. ^ MediaWhiz Blog, MediaWhiz Division AuctionAds Win eBay Star Developer Award for “Most Innovative Application-Buyer
  12. ^ Nick Gonzalez (July 27, 2007). "MediaWhiz Buys Another Ad Startup, AuctionAds". TechCrunch.com. Retrieved November 2007. {{cite web}}: Check date values in: |accessdate= (help)
  13. ^ Media Group Files Suit to Protect ShoeMoney Trademark
  14. ^ Jason Kincaid (June 8, 2009). Google Employee Countersues ShoeMoney for Defamation "Google Employee Countersues ShoeMoney fo Defamation". TechCrunch.com. Retrieved November 2012. {{cite web}}: Check |url= value (help); Check date values in: |accessdate= (help)
  15. ^ Jason Kincaid (August 8, 2009). "ShoeMoney Reaches Settlement with Google Employee Over AdWords Violations". TechCrunch.com. Retrieved November 2012. {{cite web}}: Check date values in: |accessdate= (help)
  16. ^ AffiliateTip Blog, ShoeMoney Raises $10,100 For Charity
  17. ^ ShoeMoney Blog, Affiliate Summit East Shirt Charity Auction
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