Talk:Jeff Jones (executive)

Image to add

Hi there! I've uploaded an image of Jeff Jones provided by H&R Block to Wikimedia Commons and the image's release has just been confirmed on the file page. Chetsford: Would you be in favor of adding the photo to this article? Here's the file File:Jeff_Jones_2017.png.

For full disclosure: I do have a financial conflict of interest as I am here on behalf of H&R Block (via PR agency Ketchum, as part of my work at Beutler Ink). Thanks! 16912 Rhiannon (Talk · COI) 20:18, 6 June 2018 (UTC)

 Done Chetsford (talk) 20:24, 6 June 2018 (UTC)

Chetsford: Thanks for adding the photo (and so quickly!) 16912 Rhiannon (Talk · COI) 14:19, 7 June 2018 (UTC)

Request for some small fixes

Hi, Chetsford, I am back to request a few tweaks to this article, based on recent notes I've received from H&R Block, as Mr. Jones has just revisited this article and realized there are a few errors. Also pinging Whoisjohngalt, who has assisted with updates to the H&R Block article.

1. The source used for Mr. Jones' year of birth is inaccurate. His actual birth year is 1967, but I've been unable to find another source that confirms this. If editors feel it's necessary, H&R Block have offered to send a scan of his ID to OTRS to confirm the correct year. For now, I wonder if editors can please remove "1968" from the infobox?

2. Also, Mr. Jones is no longer on the board of the Association of National Advertisers. Per his official bio on the H&R Block website, he formerly served, not currently. Can editors please remove this detail from the article?

3. I would like to clarify that Mr. Jones' work with General Motors Company, MillerCoors, and Procter & Gamble Co. was actually as his clients while working at Leo Burnett; he was not employed by them. Below, I suggest revising the top portion of the Career section to move this detail. These changes affect the second and third paragraphs of that top portion.

Proposed Career updates

Career

Jones is a business executive, with a background in marketing and advertising. Prior to his high-profile roles with H&R Block, Uber and Target, Jones worked in a number of positions spanning corporate and agency advertising.

At The Gap, Inc., Jones was executive vice president and chief marketing officer. He led the company's global marketing strategy in addition to store redesign and experience, and consumer communications. Jones led a move toward Web-based marketing and helped create partnerships with iTunes, Kodak and Borders Books. Jones is also noted for tapping Sarah Jessica Parker to promote The Gap's fashion. Jones also worked for The Coca-Cola Company, where he was global account director.

In addition, Jones worked for the advertising agency Leo Burnett Company, Inc., where he performed work for clients including General Motors Company, MillerCoors, and Procter & Gamble Co. and founded a tech-focused subsidiary called LB Works. He also worked for McKinney, a Durham, North Carolina-based advertising agency where he was a partner and president, and served on its board. At McKinney, Jones instituted a 10-percent rule, which stipulated that members of his team spend one-tenth of their time focused on non-client projects.

Markup

==Career==
Jones is a business executive, with a background in marketing and advertising. Prior to his high-profile roles with H&R Block, Uber and Target, Jones worked in a number of positions spanning corporate and agency advertising.<ref name="Lee14">{{cite book |title=Rebuilding Empires |author=Thomas Lee |year=2014 |publisher=[[Macmillan Publishers (United States)|Macmillan]] |isbn=9781137279330 |page=143 |pages= |url=https://books.google.com/books?id=s1r-CgAAQBAJ&printsec=frontcover&dq=Rebuilding+Empires&hl=en&sa=X&ved=0ahUKEwi96M2apMnYAhVLdt8KHV4FD1QQ6AEIJzAA#v=onepage&q=Rebuilding%20Empires&f=false |accessdate=10 January 2018}}</ref>

At [[The Gap, Inc.]], Jones was [[Vice_president#Vice_presidents_in_business|executive vice president]] and [[chief marketing officer]]. He led the company's global marketing strategy in addition to store redesign and experience, and consumer communications.<ref name="ProgressiveGrocer16">{{cite news |title=Target suffers Uber loss of CMO Jeff Jones |url=https://progressivegrocer.com/target-suffers-uber-loss-cmo-jeff-jones |newspaper=Progressive Grocer |date=1 September 2016 |accessdate=10 January 2018}}</ref> Jones led a move toward Web-based marketing and helped create partnerships with [[iTunes]], [[Kodak]] and [[Borders Books]].<ref name="Baar06">{{cite news |title=McKinney names new president |last1=Baar |first1=Aaron |url=http://www.adweek.com/brand-marketing/mckinney-names-new-president-84819/ |newspaper=[[Adweek]] |date=11 April 2006 |accessdate=10 January 2018}}</ref> Jones is also noted for tapping [[Sarah Jessica Parker]] to promote The Gap's fashion.<ref name="Lee14"/> Jones also worked for [[The Coca-Cola Company]], where he was global account director.<ref name="Steimle16">{{cite book |title=Chief Marketing Officers at Work |author=Josh Steimle |year=2016 |publisher=Apress |isbn=9781484219317 |page=289 |url=https://books.google.com/books?id=ppXLDAAAQBAJ&printsec=frontcover&dq=Chief+Marketing+Officers+At+Work&hl=en&sa=X&ved=0ahUKEwjHre6gp8nYAhUjTd8KHcT5Ai8Q6AEIJzAA#v=onepage&q=Chief%20Marketing%20Officers%20At%20Work&f=false |accessdate=10 January 2018}}</ref><ref name="Dornbrook17">{{cite news |title=H&R Block names former Uber president as its new CEO |last1=Dornbrook |first1=James |last2=Kaberline |first2=Brian |url=https://www.bizjournals.com/kansascity/news/2017/08/22/h-r-block-ceo-jeff-jones.html |newspaper=[[American City Business Journals|Kansas City Business Journal]] |date=22 August 2017 |accessdate=14 December 2017}}</ref><ref name="Barrett13">{{cite news |title=Target marketing |last1=Barrett |first1=Steve |url=https://www.prweek.com/article/1276849/target-marketing |newspaper=[[PRWeek]] |date=1 February 2013 |accessdate=14 December 2017}}</ref>

In addition, Jones worked for the [[advertising agency]] [[Leo Burnett Worldwide|Leo Burnett Company, Inc.]], where he performed work for clients including [[General Motors Company]], [[MillerCoors]], and [[Procter & Gamble|Procter & Gamble Co.]] and founded a tech-focused subsidiary called LB Works.<ref name="Barrett13"/><ref name="Needham17"/><ref name="Czarnecki17">{{cite news |title=H&R Block hires former Target CMO Jeff Jones as CEO |last1=Czarnecki |first1=Sean |url=https://www.prweek.com/article/1442669/h-r-block-hires-former-target-cmo-jeff-jones-ceo |newspaper=[[PRWeek]] |date=22 August 2017 |accessdate=14 December 2017}}</ref> He also worked for [[McKinney (advertising agency)|McKinney]], a [[Durham, North Carolina]]-based advertising agency where he was a partner and [[president (corporate title)|president]], and served on its board.<ref name="Barrett13"/><ref name="Czarnecki17"/><ref name="CampaignLive08">{{cite news |title=Havas sells McKinney to its management team |url=https://www.campaignlive.com/article/havas-sells-mckinney-its-management-team/824876 |newspaper=Campaignlive.com |date=27 June 2008 |accessdate=10 January 2018}}</ref> At McKinney, Jones instituted a 10-percent rule, which stipulated that members of his team spend one-tenth of their time focused on non-client projects.<ref name="Lee14"/>

References
References

4. Finally, and this is just an observation as I'm returning to look at this page: what would editors think of simply removing the summary sentences at the start of the Career section? ("Jones is a business executive... " etc.)

For full disclosure: I do have a financial conflict of interest as I am here on behalf of H&R Block (via PR agency Ketchum, as part of my work at Beutler Ink). Thanks! 16912 Rhiannon (Talk · COI) 17:41, 11 June 2018 (UTC)

Thanks to Whoisjohngalt for making the changes to address parts 1-3 of my request. Regarding part 4. do you or Chetsford have any strong feelings about cutting the following from the start of Career:

Jones is a business executive, with a background in marketing and advertising. Prior to his high-profile roles with H&R Block, Uber and Target, Jones worked in a number of positions spanning corporate and agency advertising.

Also, given his last two (and arguably most high-profile roles) have not been marketing and advertising focused, does it also make sense to trim the first sentence of the introduction to remove the following in red and simplify:

Jeffrey J. Jones II is an American business executive, marketer and advertiser.

Thanks again, 16912 Rhiannon (Talk · COI) 21:12, 11 June 2018 (UTC)

Thanks so much, Whoisjohngalt: I see you've removed the two pieces of wording above. Thanks again and I think I'm all set on this page for now! 16912 Rhiannon (Talk · COI) 14:19, 12 June 2018 (UTC)

16912_Rhiannon - sorry for ignoring you, I just saw your ping! Chetsford (talk) 22:31, 14 June 2018 (UTC)

No worries at all, Chetsford! 16912 Rhiannon (Talk · COI) 13:48, 15 June 2018 (UTC)

Request for board membership

Hi there! On behalf of Jeff Jones and H&R Block as part of my work at Beutler Ink, I'm back with a request to update this article to include Mr. Jones' role on the board of directors of Advance Auto Parts. As with most board appointments, this has not generated a lot of media coverage. I'm wondering if editors would consider the use of a primary source to add this, as potentially being a case that would fit primary sourcing guidelines that state "A primary source may be used on Wikipedia only to make straightforward, descriptive statements of facts …". If editors prefer not to make this addition due to lack of secondary sourcing, I understand.

Here's my proposed update and markup in the collapse boxes below, new wording in green:

Proposed Other roles update

Other roles

Jones is on the board of directors of Advance Auto Parts. He is a former member of the board of directors of the Association of National Advertisers and an advisor to Zoove Corp. In 2017, he joined media startup Brit + Co as an advisor.

References

Markup

===Other roles===

Jones is on the board of directors of [[Advance Auto Parts]].<ref name="Advanceboard">{{cite web |title=Board of Directors Profiles |work=[[Advance Auto Parts]] |url=https://advanceautopartsinc.gcs-web.com/corporate-governance/board-of-directors |accessdate=December 11, 2019}}</ref> He is a former member of the board of directors of the [[Association of National Advertisers]] and an advisor to Zoove Corp.<ref name="Monllos16">{{cite news |title=CMOs are daring each other to foster the next generation of marketing talent |last1=Monllos |first1=Kristina |url=http://www.adweek.com/brand-marketing/cmos-are-daring-each-other-foster-next-generation-marketing-talent-174157/#/ |newspaper=[[Adweek]] |date=20 October 2016 |accessdate=14 December 2017}}</ref> In 2017, he joined media startup [[Brit + Co]] as an advisor.<ref name="Roof17">{{cite news |title=Brit + Co raises $15 million to grow its media and merchandise businesses |last1=Roof |first1=Katie |url=https://techcrunch.com/2017/05/18/brit-co-raises-15-million-to-grow-its-media-and-merchandise-business/ |newspaper=[[TechCrunch]] |date=18 May 2017 |accessdate=10 January 2018}}</ref>

Since I do have a financial conflict of interest, I won't edit the article myself and am looking for an uninvolved editor to review and make changes as appropriate. @Whoisjohngalt and Chetsford: As you have reviewed earlier requests of mine here: Would you be able to take a look at this suggestion, too? Thanks in advance! 16912 Rhiannon (Talk · COI) 22:02, 10 January 2020 (UTC)

 Done Whoisjohngalt. Good to see you again, 16912 Rhiannon.

Thanks so much, Whoisjohngalt! Appreciate your help again here, hope you're doing well. 16912 Rhiannon (Talk · COI) 19:41, 13 January 2020 (UTC)