Talk:Integrated marketing communications/Archives/2016

Don't merge because my company is selling using this term

Successful Integrated Marketing Communication Strategies for IT products and Services...?

Don't merge the two they need to be separate

Merging the two sections is a good idea, since there is a lot of overlap. The topic "integrated marketing communications" is a subset of marketing communications and merits little additional text. Idea Farm (talk) 16:05, 3 June 2011 (UTC) — Preceding unsigned comment added by Idea Farm (talk • contribs) 15:59, 3 June 2011 (UTC)

Please do not merge the two. IMC is indeed a subset of Marketing Communications, but IMC cannot be considered MarCom exclusively. — Preceding unsigned comment added by 98.116.9.56 (talk) 20:53, 25 June 2011 (UTC)

Major restructure and merge with marketing communications

This is a terrible article - and the article on Marketing communications is of a similarly poor quality. I have made comments on the marcomms article talk page, so I do not intend to make detailed comments here as well. (Many of the comments made on the other article are equally relevant here). I strongly recommend that the article on marketing communications be merged with this article.

One specific issue that jumps out at me is that for an article that purports to deal with integrated marketing communications , it is surprising that there is no real discussion of what integrated actually means and how it applies in a marcomms context. The failure to include this in the article is just one indicator of how low level the current content is.

The marketing and advertising literature identifies five different types of integration:

(1) Image integration refers to messages that have a consistent look and feel, regardless of the medium;

(2) Functional integration refers to capacity of different promotional tools to complement each other and deliver a unified, coherent message;

(3) Coordinated integration refers to the ways that different internal and external agencies (e.g web designers, advertising agencies, PR consultants, graphic designers) coordinate to provide a consistent message;

(4) Stakeholder integration refers to the way that all stakeholders (e.g. employees, suppliers, customers and others) cooperate to communicate a shared understanding of the company's key messages and values, and

(5) Relationship integration refers to the way that communications professionals (e.g. marketing managers, advertising managers) contribute to the company's overall corporate goals and quality management

See for instance: Mudzanani, T., "A review and analysis of the role of integrated marketing communication message typology in the development of communication strategies," African Journal of Marketing Management , Vol. 7, no 8, 2015, pp. 90-97

BronHiggs (talk) 09:13, 5 December 2016 (UTC)