Talk:Integrated marketing communications/Archives/2013

This is an archive of past discussions about Integrated marketing communications. Do not edit the contents of this page. If you wish to start a new discussion or revive an old one, please do so on the current talk page.

Wiki Page Biased?

It sounds like this wiki page is not a general overview of IMC but rather a short write up of the source textbook. I have a copy of Advertising and Promotion by Belch and Belch (9th edition) and this textbook does not deviate from the 4 P's by adding more P's. Having more than 4 P's is not a component of IMC but rather a personal take on marketing. Remove 4P section?

Also, this page really needs to be re-written - DavidAllenen (talk) 04:50, 12 March 2013 (UTC)

need to merge the definitions

The 3 meandering definitions are pretty much the same as far as I could gather, and too full of jargon for an encyclopedia article. I made a first attempt at merging them into a single definition (as is standard in most articles) but it was unfortunately reverted. Bhny (talk) 17:35, 20 June 2013 (UTC)