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This article is about Dixons, the UK electrical retailer. For the parent company, formally known as Dixons Group plc, see DSG International plc.
Dixons
Company typePart of DSG International plc
Industry Retail
Founded27 October, 1937 (as Dixon Studios Limited)
HeadquartersHemel Hempstead, United Kingdom
Key people
Nick Wilkinson (Managing Director, UK & Ireland Electricals since April 2004),
Sir John Collins (Group Chairman since September 2002),
John Clare CBE (Group Chief Executive since 1994)
ProductsWhite goods, Telecommunications, Information technology
Revenuen/a (see DSG International plc for group revenue.)
Number of employees
4,169 (2005)
Websitehttp://www.dixons.co.uk/

Dixons is an electrical retailer in the UK, and is owned by DSG International plc (formerly Dixons Group). With its origins in a photographic shop opened by Charles Kalms, the chain now has a store in most UK towns and cities.

Origins

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The first Dixons was opened by Charles Kalms in Southend as a photographic studio in 1937. The business flourished during the Second World War, as there was much demand for photographic services and family portraits. By the end of the war Kalms had opened seven more studios in the London area. Unfortunately for Kalms, the demands for portrait services decreased considerably after the war, and he was forced to close all but one studio in Edgware, north London.

Criticisms

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Criticism of Dixons Dixons Response
Cost of PCs
In November 1998 Dixons came under fire because of the prices it was charging for personal computers. Peter Mandelson said he was worried that consumers were getting a "raw deal" because of the store's dominant position in the market [1]. Intel's chief executive at that time, Craig Barrett, said that Dixons charges "ridiculous margins" [2]. The Intel Architecture Business Group said "Dixons has classic channel presence and can determine what gets sold at what price." Dixons responded that it could not make sense of the comments. The Consumers' Association said "Dixons controls over half of the high street distribution of PCs and they seem to be using this enormous market power to keep prices to consumers high" and has a "monopoly position in the high street". [3]
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[[Category:Retailers of the United Kingdom]]

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