Talk:Counter Culture Coffee

In-Class Peer Review

comments by macchio95

Lots of good information, but it seems like a lot more hyperlinks could be added to link this to other pages such as fruit teas and sustainability.

Also, in the company history, it lists Brett Smith and Fred Houk as founders, but only Brett Smith is listed in the infobox.

Has the company won any awards or received any special recognition for their product? If so, it seems this would be good additional information to add to the page.

Also, the sixth and eighth link are the same (Great Southern Coffee Roaster: Counter Culture Coffee). — Preceding unsigned comment added by Macchio95 (talk • contribs) 18:12, 7 March 2014 (UTC)

comments by letseatnow!

"Asheville, NC; Atlanta; Charlotte; Durham, NC; New York City; and Washington D.C." I would suggest adding the state to all these cities because it is inconsistent now.

"Counter Culture Coffee buys primarily from small coffee producers at a wide range of prices.[4] As such, they are regarded as a "boutique" coffee roaster, a company which sources from multiple small estates and cooperatives rather than a single large grower.[5]" Is "boutique" coffee roaster something that is coined or a term you feel appropriate? Either way, I don't think the "" are needed.

For the information in the picture box, I would not go as far as call "educational services" a products, it's more of a service and if these services are only available to workers, it is much less a product than a service for workers.

"Counter Culture Coffee first started roasting coffee in Durham in 1995." Began roosting coffee rather than first started.

"great southern restaurants" What does this mean? Are these restaurants that are widely known to be good?

"Magnolia Grill, Nana's and Crook's Corner" Is this Magnolia Grill, Nana's AND Crook's Corner or is it "Nana's and Crook's Corner"?

"for a few years" What is a few years?

"recent business graduate, Smith, who was looking for a new venture" perhaps reword this to "Smith, a recent business graduate looking for a new venture."

"With the boom of coffee conglomerate Starbucks the two saw a future..." Comma after Starbucks

"It has grown to be in areas along the East Coast and has expanded its business operations" suggest you change to "has expanded to areas along the East Coast and.." be more specific with what "business operations" means, if you mean it opened in more locations then you don't need the second part as it is implied by the first.

"In addition to an geographical expansion," no need for "an"

comments by 998554jwt

locations

Avoid "it", the language doesn't seem like it would be in an encyclopedia article, change it to "the center" or something along those lines. There's a link U.S. Barista Champion on Wikipedia. It might look good if you add in a map of the locations with markers of the locations. That's a very long quote and Im not sure if you should use the whole thing, the modbar and bowling alley is a cool aspect but i think it would be better if it was not a part of that quote

references

All of these look fantastic and they match up well with the article

Contested deletion

This article should not be speedily deleted for lack of asserted importance because it is for an educational purpose, we are students learning how to use Wikipedia. It is an educational assignment and will be continually improved in the coming days and weeks. Tennisgrl19 (talk) 02:25, 17 February 2014 (UTC)

First draft feedback for COM 257 students

This feedback concerns the article generally, but is intended in particular for students in COM 257 at NCSU during the spring 2014 semester. It is based on this version from 7 March 2014. The problems and suggestions below will cover many aspects of the page including but not limited to writing quality, spelling and grammar, tone, number and quality of sources, extent of source use or misuse, citation style, formatting, layout, wikimarkup errors, stylistic issues, media use, and organization. Some will be straightforward while others will be more general or may require you to do some research into Wikipedia policies and guidelines for content, layout, sourcing, etc. Technical help for Wikipedia is easy to find here and all over the web. If all else fails, just Google your question and you'll almost certainly find answers. If you search and still have trouble (once you search), email me. Several of the items below point to specific examples, but should be generalized throughout the article.

Lead

• If you're going to talk about the training centers in the lead, establish briefly why they're important. As stated in the second sentence it sounds just like a place where they train employees. I'm not convinced they're important enough to occupy the bulk of the very first sentence at this point.
• What are the other training centers for if not like how you describe the NY location?
• They buy at a "wide range of prices" - what does that mean? why is it important? is it similar to saying they're fair trade or do they just buy cheap coffee and fancy coffee?

Company history

• modifiers like "great southern restaurants" are considered puffery
• why mention Magnolia, Nana's, and Crook's as examples? Usually if mentioning names from a longer list they should be the most notable ones, typically defined as those with Wikipedia entries. If none of them have that, there should be some other good reason for specifying them other than their mention in some company-provided promotional material (which is just an assumption I'm making, by the way)
• is Starbucks a conglomerate?
• with the boom of...Starbucks...they saw a future business..." - reword slightly. It could be construed as seeing Starbucks as their future business or the "coffee business" as a "business of the future."
• "grown to be in" → something about sellers along the East Coast, otherwise it seems redundant to "expanded its business operations"
• now imported from Africa, Americas, Asia, and the Pacific -- if that's "now," what was it before?
• "an geographical..."
• only one source for the whole section isn't enough. Without more this could be seen as promotional or undue weight.

Sustainability

• "create the coffee" -- grow?
• looks like the first two sentences could be combined. maybe even the first three.
• "3rd" → "third"
• what's the "coffee chain?"
• again only one source, and this time it's both a commercial website and a broken link (http://www.solacoffee.com/why-we-love-counter-culture-coffee/) -- again this makes it look promotional

Education

• if I didn't know this were an in-process educational assignment, I'd be inclined to chop this section altogether. The article is already lacking third party sources, and here is a section about how it offers a "wide array of coffee products," which sounds like it was lifted directly from their website, and lengthy details of their educational programs without a single source.
• it looks like there's an erroneous line break at the end of the section

Locations

• first sentence again sounds promotional. what does "professional development in a professional environment" actually mean outside of company buzzspeak?
• one instance of the company name is in lowercase
• replace the lengthy employee quote with a paraphrase. the article is already too promotional to have long quotes from people doing just that. It would be one thing if it were a secondary source talking about the same thing.

General/misc

• remove extra line breaks at the top
• remove spaces between text/punctuation and reference footnotes
• very lacking in categories. there's everything from 1995 establishments in Durham (or possibly NC) to coffee roasters, companies, and so on. look around for what similar pages use
• more wikilinks. turn terms that someone might want more information about into links to other articles (but only the first instance of the term in the article)
• No work since March 7 is a little concerning, especially given the issues with sources and tone above --Ryan McGrady (talk) 13:47, 28 March 2014 (UTC)