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Talk:Buyer decision process/Archives/2016

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Suggestion to merge with "Buying Decision Process"

Comment JHerr: I'm not sure whether I would do so. The difference between the Buying Process and the Buyer Process is, that the Buyer Process focuses much more on the psychological aspects of retailing whereas the Buying Process is about the general process of deciding. Marketers should focus on both, but I assume them to be different fields of study. — Preceding unsigned comment added by 84.139.220.75 (talk) 13:09, 12 February 2016 (UTC)

Consumer Behaviour

There is also a page dedicated to Consumer Behaviour - in which a substantial section deals with the purchase decision process. So now Wikipedia has at least three pages that deal with similar subject matter. I think that a lot of this could be combined into a stub with links to various sub-themes.

I cannot agree with the comment that the buyer decision process and the buying decision process adopt different perspectives. Nor would reference to the content on these pages indicate that a different perspective has been adopted. Both pages contain similar content (and therefore are repetitive), albeit in greater or lesser detail.

The danger in having similar content spread across multiple pages is that it can give rise to contradictions as well as unnecessary repetitions.

Merging the content on the three pages devoted to this subject matter is an excellent suggestion and has my full support. BronHiggs (talk) 12:06, 5 October 2016 (UTC)

Buyer Decision Process

Wikipedia now has three separate pages that deal with the theme of the buyer decision process, namely:

(a) Consumer Behaviour - has a very lengthy and detailed sub-heading devoted to a discussion of the buyer decision and its stages;

(b) Buyer Decision Process - contains a very perfunctory outline of the stages in the decision process, prefaced by a discussion of various decision models and concluding with a detailed discussion of biases in decision-making; and

(c) Buying Decision Process - contains a brief outline of the stages in the decision process.


Both (b) and (c) contain considerably less detail regarding the steps in the decision process than (a) and gaps are evident in both. In my view, the three pages should be merged as the current state results in unnecessary repetitions, and in some cases, internal contradictions.

The page devoted to the Buyer Decision Process (b) devotes 500 words to biases in decision-making, which is presented simply as a list of items, and not integrated into the decision process and, as such, lacks context and balance. This list is, itself, a selection of topics taken from another Wiki Page, "List of Cognitive Biases" so that it adds little value. This focus on biases may lead to the incorrect notion that a great deal of buyer decision-making is flawed. The discussion is not balanced, by for example, including some commentary on how consumers make good judgements or purchases that are relevant to their needs.

The purchase decision is quite properly considered to be a fundamental topic in consumer behaviour )(e.g. in text-books and in university courses), so it makes good logical sense to leave it within that page and redirect other pages to the content on Consumer Behaviour. — Preceding unsigned comment added by BronHiggs (talk • contribs) 23:58, 13 October 2016 (UTC)

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