Talk:Burger wars/Archives/2012

Article restoration

I am restoring this article because the changes made during the AfD debate were not taken into account. It is my personal belief that the sources provided establishe that this article meets the required standards of inclusion. --Jeremy (blah blah • I did it!) 18:47, 29 September 2011 (UTC)

What qualifies as "Burger Wars"?

The main article defines the Burger Wars as "off and on comparative advertising campaigns", basically to compare one burger chain to another. It should apply regardless of which type of meat (or the complete lack thereof) is used. Here are some thoughts i've had about this:

• BK Big King / King Supreme : there are German commercials in which a Ronald McDonald look-a-like orders a Big King at Burger King, with the claim that that burger is 25% cheaper than the Big Mac but has 25% more meat.
• Similar to that campaign, but not for a burger, the Burger King steals the recipe for McDonald's Sausage McMuffin. (With or without an egg?)
• Fried versus grilled is a big one, not just used by Burger King, but also by other chains such as Dairy Queen or Harvey's.
• Value menus (previously on Wikipedia): this is a big deal because McDonald's Canada used "McDeals" a lot in the early to mid 2000s. This was a daily menu where on each day, people could get a different sandwich. For example, fish was on Fridays for Catholics. BK copied it too with "King Deals"/"Whopper Wednesdays"/Fish Fridays, and Subway has its own variant (on and off; even though they don't sell burgers, they might be worth mentioning) called "Daily Subs". Wendy's then attacked all these chains with an ad featuring an unhappy customer complaining that it was "fish day". The suggestion was to go to Wendy's for the (now-defunct) $1.39 Everyday Value Menu, where they can get a smaller beef or chicken burger for a cheaper price. Sure enough, McDonald's axed its McDeals and replaced them with $1.39 Value Picks, a menu that still exists today with roughly the same items. BK still has King Deals in Canada, with minor changes over the years. Subway currently uses both value menus and daily menus. Perhaps add KFC's StreetWise menu while we're at it, although the non-burger Toonie Tuesday would be too much of a stretch.
• Wendy's has a series of fish burger commercials (in Canada, at least) where they claimed that competitors (McDo/BK) had "mystery fish" in their sandwiches while Wendy's uses North Pacific Cod. In response, McDonald's new commercials revealed that they use Alaskan Pollock fish, depicting a goldfish in a bowl which is not used for the sandwich. Burger King uses Pollock too, but they do not advertise this in Canada. Since then, Wendy's has discontinued its fish sandwich, but McDo and BK still sell them.
• Customizable burgers at BK and especially at Harvey's, as opposed to pre-built burgers.
• Harvey's uses patriotism a lot in their advertisements, as a reason why Canadians should buy their burgers instead of those of another chain. They also have Free Burger Days/Weeks.
• There may be even more reasons than these.

Please let me know what you think. Thank you. --LABcrabs (talk) 21:33, 15 November 2012 (UTC)