Talk:Burger King/Sandbox
(old version)
Products
[edit]When the predecessor of Burger King first opened in Jacksonville in 1953, its menu consisted predominantly of basic hamburgers, french fries, soft drinks, milkshakes and desserts. After being acquired by its Miami, Florida, franchisees and renamed to its current moniker in 1954, BK began expanding the breadth of its menu by adding the Whopper sandwich in 1957. This quarter-pound (4 oz (110 g)) hamburger was created by Burger King's new owners James McLamore and David Edgerton as a way to differentiate BK from other burger outlets at the time.[1] Since its inception, the Whopper has become synonymous with Burger King, and has become the focus of much of its advertising.[2] The company even named its new kiosk-style restaurants Whopper Bars.[3]
The menu component of Donald Smith's Operation Phoenix was initiated in 1978 and lead to the addition of the Burger King Specialty Sandwich line in 1979. The new product line significantly expanded the breadth of the BK menu with many non-hamburger sandwiches, including new chicken and fish offerings. The new Specialty Sandwich line was one of the first attempts to target a specific demographic, in this case adults 18–34, members of which would be willing to spend more on a higher quality product.[notes 1] One of Smith's other significant contributions to the menu was the addition of a breakfast product line, which until this time was not a market Burger King had entered.[notes 2] Besides the addition of the Croissan'Wich in 1983, the breakfast menu remained almost identical to the McDonald's offerings until a menu revamp in 1985.[notes 3] This expansion introduced BK's "Am Express" product line, which added new products such as French toast sticks and mini-muffins.[4]
As the company expanded both inside and outside the US, it introduced localized versions of its products that conform to regional tastes and cultural or religious beliefs. International variations add ingredients such as teriyaki or beetroot and fried egg to the Whopper;[5] beer in Germany, Italy and Spain; and halal or kosher products in the Middle East and Israel.[6][7][8] To generate additional sales, BK will occasionally introduce limited time offers (LTOs) that are versions of its core products, or new products intended for either long or short term sales. Items such as the Texas Double Whopper and various sandwiches made with mushrooms and Swiss cheese have been rotated in and out of its menu for several years,[9][10] while products such as its 1993 Meatloaf Specialty Sandwich offering and accompanying limited table service, along with special dinner platters, failed to generate interest and were discontinued.[11][12]
In order to appeal to as many demographic groups as possible and better compete with its competitor Wendy's, Burger King added a multi-tiered value menu in 1993 with items priced at 99¢, $1.99 and $2.99 (USD).[notes 4] The additions, part of then CEO James Adamson's back to basics program also called Operation Phoenix, were an attempt to add not only a value menu, but a line of value meals.[13] The tiered menu was replaced with a more standard value menu in 1998, while the value meals were separated into their own menu segment.[14] This value menu featured seven products: Whopper Jr., five-piece Chicken Tenders, a bacon cheeseburger, medium sized French fries, medium soft drink, medium onion rings, and small shake. In 2002 and 2006, BK revamped its value menu, adding and removing several different products such as chili and its Rodeo Cheeseburger.[15] Many of these items have since been discontinued, modified or relegated to a regional menu option.[16] To better appeal to a more adult palate and demographic, BK introduced several new products to its menu in 2003, including several new or revamped chicken products, a new salad line and its BK Joe brand of coffee. Some of the new products, including its Enormous Omelet Sandwich line and the BK Stacker line, brought negative attention due the large portion size, and amounts of unhealthy fats and trans-fats.[17][18][19] Many of these products feature higher quality ingredients like whole chicken breast, Angus beef, natural cheeses such as cheddar and pepper jack.[20][21] Again, not all these products, such as the BK Baguette line, have met corporate sales expectations.[notes 5]
Like its menu, the equipment the company cooks its hamburgers with has also evolved as the company grew. The burgers have always been broiled mechanically; the original unit, called an Insta-Broiler, was one of two pieces of equipment the founders of Insta-Burger King purchased before opening their new restaurant.[notes 6][notes 7] The Insta-Broiler worked by cooking 12 burger patties in a wire basket, allowing the patties to be cooked from both sides simultaneously.[notes 8] When McLamore and Edgerton took over the company, besides dropping the "Insta-" prefix, they switched to an improved unit, which they called a "Flame Broiler". Designed by the two and featuring stationary burners that cooked the meat on a moving chain, the unit broke down less often, while maintaining a similar cooking rate.[notes 9] The company would stay with that format for the next 40 years until Burger King began developing a variable speed broiler that could handle multiple items with different cooking rates and times.[22][23][24] These new unit began testing in 1999 and eventually evolved into the two models the company deployed system-wide in 2008–2009. Accompanying these new broilers was new food-holding equipment, accompanied by a computer-based product monitoring system for its cooked products.[25] The monitoring system allows for more concise tracking of product quality, while giving the company and its franchisees a method to streamline costs by more precisely projecting sales and product usage.[26]
(new version)
Products
[edit]When the predecessor of international fast food restaurant chain Burger King (BK) first opened in 1953, its menu predominantly consisted of hamburgers, french fries, soft drinks, milkshakes, and desserts. After being acquired by its Miami, Florida franchisees and renamed in 1954, BK began expanding its menu by adding the Whopper sandwich in 1957, and has since added non-beef items such as chicken, fish, and vegetarian offerings, including salads and meatless sandwiches. Other additions include a breakfast menu and beverages such as Icees, juices, and bottled waters. As the company expanded both inside and outside the United States, it introduced localized versions of its products that conform to regional tastes and cultural or religious beliefs. To generate additional sales, BK occasionally introduces limited-time offers of special versions of its products, or brings out completely new products intended for either long- or short-term sales. Not all of these products and services have been successful; in 1993, Burger King introduced limited table service featuring special dinner platters, but this concept failed to generate interest and was discontinued.
The company's "Specialty Sandwich" product line, introduced in a 1978 menu expansion, were some of the first designed by a fast food restaurant chain that were intended for a specific demographic market. By targeting the adult market, members of which would be willing spend more on a higher-quality product, the expanded menu was part of a plan by then-company president Donald N. Smith to reach the broadest possible demographic market to better compete with McDonald's and Wendy's growing market share.
The plan was successful: the company's sales increased by 15 percent. Despite another menu expansion in 1985, the company's market gains diminished due to neglect of the brand at the hands its corporate parents. When the company was sold in 2004, the new owner revived the practice of targeting an expanded audience. The company added several products that featured higher-quality ingredients that again attempted to appeal to the adult palate and demographic. As in the past, not all of these products met corporate sales expectations, or in the case of several of its larger offerings, resulted in negative publicity due to nutritional concerns.
Like its menu, the equipment the company cooks its hamburgers with has also evolved as the company grew. The burgers have always been broiled mechanically; the original unit, called an Insta-Broiler, was one of two pieces of equipment the founders of Insta-Burger King purchased before opening their new restaurant. The Insta-Broiler worked by cooking 12 burger patties in a wire basket, allowing the patties to be cooked from both sides simultaneously. With the acquisition of the chain by its Miami franchisees came an improved unit dubbed a "Flame Broiler". Designed by the new owners, it featured stationary burners that cooked the meat on a moving chain. The unit broke down less often, while maintaining a similar cooking rate. The cooking format remained for the next 40 years until Burger King developed a new, variable speed broiler that could handle multiple items with different cooking rates and times. These new unit began testing in 1999 and eventually evolved into the two models the company deployed system-wide in 2008–2009. Accompanying these new broilers was new food-holding equipment and a computer-based product monitoring system for its cooked products. The new system allows for more concise tracking of product quality, while giving its users a method to streamline costs by more precisely projecting sales and product usage.
Monkey Burger
[edit]Monkey Burger is monkey it yummy juicy crunchy tinder and greasy I just want to marry your mother I have ball toes 72.16.58.209 (talk) 05:55, 25 November 2024 (UTC)
- ^ Carlino, Bill (19 August 1996). "BK co-founder McLamore dead at 70". Nation's Restaurant News. Retrieved 25 January 2010.
- ^ Vranica, Suzanne (2008-02-08). "Hey, No Whopper on the Menu?!". Wall Street Journal. New York city. pp. B3. Retrieved 2009-10-23.
- ^ "Burger King to open first Whopper Bar". USA Today. Associate Press. 2009-03-09. Retrieved 2009-10-21.
- ^ "BK expands breakfast line, marketing command". Nation's Restaurant News. BNet.com. 1 September 1986. Retrieved 15 February 2010.
- ^ "the History of Burgers". worldsgreatesthamburgers.com. Retrieved 28 March 2008.
The Hungry Jacks "Aussie Burger" has tomato, lettuce, onion, cheese, bacon, beetroot, egg, ketchup and a meat patty.
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- ^ "Prima-Agri to Produce Halal Beef for Regional Fast Food Chains". The Halal Journal. 10 October 2006. Retrieved 01 October 2007.
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(help) - ^ "Burger King UAE launches the king of all burgers across the UAE" (Press release). Olayan. 5 May 2004. Retrieved 1 October 2007.
- ^ "The Kosher Whopper Boosts Burger Sales in Israel". AllBusiness.com. 1 July 2000. Retrieved 1 October 2007.
- ^ "Burger King Restaurants Spice Things Up with Introduction of the Texas Double Whopper Sandwich, Extreme Spicy TenderCrisp Chicken Sandwich, Shake 'Em Up Spicy Fries" (Press release). Burger King Corporation. 2004. Retrieved 5 January 2010.
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ignored (help) - ^ "The Menaissance". Time. 11 June 2006. Retrieved 5 January 2011.
- ^ Collins, Glenn (28 August 1997). "As Business Gets Lean, a Big King Dares Big Mac". New York Times. Archived from the original on 30 October 2007. Retrieved 21 August 2007.
- ^ Etter, Gerald (23 September 1992). "Burger King Delivers" (subscription required). Philadelphia Inquirer. Retrieved 21 August 2007.
The chain soon will be employing servers to carry food to seated customers. It's also expanding the dinner menu...
- ^ "Burger King plans value-menu rollout". Nation's Restaurant News. BNet.com. Gale Group. 13 September 1993. Retrieved 27 February 2011.
- ^ "Burger King Debuts New 99¢ 'Great Tastes' Menu" (Press release). Burger King Corporation. 17 March 1998. Retrieved 9 October 2007.
- ^ "Burger King promotes new menu". South Florida Business Journal. 12 September 2002. Retrieved 9 October 2007.
- ^ "Burger King nutrition facts – United States" (PDF) (Press release). Burger King Corporation. November 2010. Retrieved 29 December 2010.
- ^ Weisbaum, Herb (6 July 2006). "Burger King Launches Line Of Jumbo High-Rise Burgers". KOMO Radio (Seattle, WA). Archived from the original on 2008-02-06. Retrieved 24 October 2007.
- ^ Horovitz, Bruce (3 May 2005). "Burger King to offer whopper of a breakfast sandwich". USA TODAY. Retrieved 24 October 2007.
- ^ Lalley, Heather (6 September 2005). "Word of the day: Meat'Normous". The Spokesman Review (Spokane, WA). Retrieved 1 October 2007.
- ^ "Chains beef up with Black Angus". Nation's Restaurant News. The Gale Group. 4 August 2004. Retrieved 16 July 2007.
- ^ Newcomb, Kevin (7 October 2004). "Burger King's Back With New Buzz". ClickZ.com. Retrieved 6 October 2007.
- ^ Hoyland, Christa (7 April 2009). "Burger King menu to get creative". QSRWeb.com. Retrieved 6 June 2009.
For decades, Burger King has relied on the same conveyor oven technology to provide its signature flame-broiled flavor profile.
- ^ "Burger King Goes To The Heartland Of The USA To Test The Next Big Thing – The Great American Burger". PRNewswire (Press release). Burger King Corporation. 28 September 1999. Retrieved 12 October 2007.
new three-chain, Flexible Broilers introduced at the fast food giant's annual convention in Reno, Nevada last April [1998].
- ^ Cebrzynski, Gregg (26 April 1999). "Burger King Plans systemwide overhaul in operations, image". Nation's Restaurant News. bNet.com. Retrieved 21 January 2011.
Burger King will introduce a flexible broiler with multiple "chains," allowing a variety of products to be flame-broiled at the same time, for different cooking times.
- ^ Reckert, John (2 January 2001). "A Whopper of a Wireless Solution". Wireless Business and Technologies. Retrieved 13 October 2009.
- ^ Boyle, Matthew (12 October 2007). "Burger King reinvents flame broiling". Fortune Magazine. Money.cnn.com. Retrieved 13 October 2009.
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