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What happened?

This article has some major issues, most notably a lack of reliable sources and some potential WP:COI issues with an editor who claims to have invented the term. I advocate for rolling this article back six months or so, because as it stands now all that can be done is severe pruning. - CompliantDrone (talk) 21:10, 15 October 2013 (UTC)

This article has been reverted to a prior state.

Not by me - but I agree entirely with what has been done. The article was a complete mess. If it is to be added to, it needs proper sourcing with clear references - particularly if it is going to make specific assertions about who invented the concept. It also needs to read like an encyclopaedic article, rather than as free publicity for someone who claims to have invented the term. Though if this article is about 'the term advertainment', rather than advertainments themselves, it should probably be deleted anyway - Wikipedia is not a dictionary, and we don't have articles about terms, we have articles about things, or concepts.

And incidentally, if the person who 'invented the term' is editing the article, he should first read the Wikipedia:Conflict of interest guidelines - we take a dim view of people using Wikipedia for self-promotion. AndyTheGrump (talk) 05:18, 6 December 2013 (UTC)

potential sources

  • Advertainment and the Beijing Olympics Smith, Michael J.; Salvendy, Gavriel (2007-01-01). Human Interface and the Management of Information: Methods, Techniques and Tools in Information Design : Symposium on Human Interface 2007, Held As Part of HCI International 2007, Beijing, China, July 22-27, 2007 : Proceedings. Springer. pp. 155–. ISBN 9783540733454. Retrieved 6 December 2013.

Source of the term

So, the previous dispute seems to revolve somewhat around just who coined the term. From a pretty quick search, I've found evidence that it was coined no later than 1991. Unfortunately, I don't have access to this particular source, whether electronically or in print. Boyd, Gary (1991). "The Shaping of Educational Technology by Cultural Politics and Vice Versa". Innovations in Education and Teaching International. 28 (2): 87–95. doi:10.1080/0954730910280202. {{cite journal}}: Unknown parameter |month= ignored (help)

I can say for sure the term was used as early as 1992, though apparently in a different, and altogether promotional context. Smith, Richard D. (20 September 1992). "Deejay Provides Hands-On Training". New York Times. p. N.J. 13.

There are a handful of other sources showing the term being used prior to the 1999 invention claimed in this article. Based on that, I'm removing the attestation and claim that it's the earliest use of the term from the article. Even if it's right that the term as used herein was invented by the claimed source, it's problematic to source a specific attestation and claim it's the earliest, since it's being used as a primary source for Wikipedia purposes. I honestly would argue that who said it first is probably not particularly important, as the recent episode of promotional editing before has shown. —/Mendaliv//Δ's/ 07:39, 14 December 2013 (UTC)