Sue Fennessy
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Sue Fennessy (born 25 July 1968) is an Australian-born American, business woman, philanthropist and entrepreneur.[1] She is the founder and CEO of WeAre8, founder, largest shareholder, and former CEO of the Standard Media Index (SMI),[2] the founder of Frontiers Group LTD, and a fellow at Monash University.[3]
Early life
[edit]Sue Fennessy was born in Melbourne, Australia and matriculated to Monash University in 1989.[citation needed] Fennessy later founded the Global Discovery program, leading their New York initiative.[4]
Career
[edit]In 1989, during the course of her university studies, Fennessy founded MM Communications, an international sponsorship business based in Asia Pacific. The company was acquired by Omnicom in 2000.[5][dead link]
In 2001, Fennessy founded Frontiers Group, a technology-driven sports and entertainment company that structured and negotiated the 2002 World Cup TV/digital rights as well as spearheaded lifestyle television programming in China. She also negotiated for the first Western musicals, Cats and Les Miserables, to be staged in China.[5]
In 2009, Fennessy founded and became CEO of Standard Media Index (SMI), leading the company until 2014.[6][failed verification] Operating out of in North America, APAC, and Europe, SMI is considered a preeminent global source of ad intelligence for media and finance companies including NBC, Disney, News Corporation, Google, Warner Media, CBS, UBS, Goldman Sachs, Deutsche Bank and Credit Suisse.[7][8]
Fennessy is also the founder and CEO of social media app WeAre8.[9] WeAre8 is a B-Corp.[10] In November 2023, BBC Studios partnered with WeAre8, on a distribution deal for BBC Earth content.[11]
References
[edit]- ^ "About".
- ^ "Sue Fennessy, WeAre8 Inc: Profile and Biography - Bloomberg Markets". Bloomberg.com. Retrieved 2020-11-15.
- ^ "Monash honours exceptional leaders through Fellowships". Monash University. Retrieved 2019-08-28.
- ^ "Global Discovery in New York". Monash University. 13 May 2015. Retrieved 2019-08-28.
- ^ a b "SUE FENNESSY | ASME". asme.magazine.org. Retrieved 2019-08-28.
- ^ "Standard Media Index". www.adweek.com. 21 December 2017. Retrieved 2019-08-28.
- ^ "Madison Ave. Now Has A Standard To Rival Wall Street's". www.mediapost.com. Retrieved 2019-09-01.
- ^ Lafayette, Jon (18 July 2011). "Buyers Turn to Data Firm for Better View of Market". Broadcasting & Cable. Retrieved 2019-09-01.
- ^ "Big Ideas: "How advertisers can funnel a percentage of their media spend back to people and social causes" with Sue Fennessy, CEO of WeAre8 - Thrive Global". thriveglobal.com. Retrieved 2019-09-01.
- ^ "B Corp Certification". bcorporation.net/. Retrieved 2020-12-01.
- ^ "BBC Studios Strikes Content Partnership Deal with Social Media App WeAre8".