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Strangers (Kenya Grace song)

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"Strangers"
An upside-down shot of Kenya Grace with chains around her neck
Single by Kenya Grace
from the EP The After Taste
Released1 September 2023 (2023-09-01)
Recorded2022–2023
Genre
Length2:52
Label
Songwriter(s)Kenya Grace
Producer(s)Kenya Grace
Kenya Grace singles chronology
"Meteor"
(2023) 		"Strangers"
(2023) 		"Only in My Mind"
(2023)
Lyric video
"Strangers" on YouTube

"Strangers" is a song by British-South African musician Kenya Grace. It was officially released as her major-label debut single on 1 September 2023 through Major Recordings, a dance label owned by Warner Records.[3] It is the follow-up release to her prior viral single, "Meteor" (also in 2023).[3] "Strangers" was Grace's breakthrough single, peaking at #1 in Austria, Bulgaria, Croatia, Latvia, Lithuania, the United Kingdom and Ukraine, as well as topping both the Australian and American dance music charts.[4] The track peaked at #2 in Luxembourg, New Zealand, Russia, Slovakia and Switzerland, and was a top-five or top-ten hit in the Czech Republic, Denmark, Finland, France, Germany, Hungary, Iceland, India, Ireland, Japan, the Netherlands, Norway, Poland, Singapore, Sweden and the United Arab Emirates.[5][6]

The work was nominated for the PRS for Music Most Performed Work Ivor Novello Award on Thursday 23 May 2024.[7]

Background

[edit]

Grace initially shared a snippet of the song on her Instagram Reels on 14 July 2023. Social media agency 10x Content orchestrated a viral marketing campaign to propel the song.[4] After she teased the song again on 27 July 2023, this time via TikTok, the song would go viral. The TikTok video has accumulated over 35 million views.[5]

A press release described the song as containing "vibey synths" and a "drum 'n' bass core", as well as a "propulsive backdrop", on top of which Grace "layers evocative vocals" with a "gentle delivery".[3]

Charts

[edit]

Certifications

[edit]
Certifications for "Strangers"
Region Certification Certified units/sales
Australia (ARIA)[97] 2× Platinum 140,000‡
Austria (IFPI Austria)[98] Platinum 30,000‡
Canada (Music Canada)[99] Gold 40,000‡
France (SNEP)[100] Diamond 333,333‡
Germany (BVMI)[101] Gold 300,000‡
Italy (FIMI)[102] Gold 50,000‡
New Zealand (RMNZ)[103] Platinum 30,000‡
Poland (ZPAV)[104] 3× Platinum 150,000‡
Portugal (AFP)[105] Platinum 10,000‡
Spain (PROMUSICAE)[106] Gold 30,000‡
Switzerland (IFPI Switzerland)[107] Platinum 20,000‡
United Kingdom (BPI)[108] Platinum 600,000‡
United States (RIAA)[109] Gold 500,000‡

‡ Sales+streaming figures based on certification alone.

References

[edit]
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  2. ^ Lewis, Isobel (14 October 2023). "How Kenya Grace made chart history as her self-produced single 'Strangers' reaches No 1". The Independent.
  3. ^ a b c Vigil, Dom (31 August 2023). "Kenya Grace Strangers". Prelude Press. Retrieved 8 September 2023.
  4. ^ a b Onikoyi, Ayo (12 July 2023). "Plans to propel Kenya Grace's song "Strangers" to Global Billboard 100 Charts unveiled". Vanguard.
  5. ^ a b Zellner, Xander (26 September 2023). "Hot 100 First-Timers: Kenya Grace Arrives With Viral Hit 'Strangers'". Billboard. Retrieved 3 October 2023.
  6. ^ Griffiths, George (29 September 2023). "Doja Cat's Paint the Town Red wins straight month at Number 1 despite competition from Kenya Grace's breakthrough hit Strangers". Official Charts. Retrieved 3 October 2023.
  7. ^ Taylor, Mark (23 April 2024). "Nominations announced for The Ivors with Amazon Music 2024". The Ivors Academy. Retrieved 28 May 2024.
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