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Srivalli (song)

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"Srivalli"
Official song cover
Single by Devi Sri Prasad and Chandrabose featuring Sid Sriram
from the album Pushpa: The Rise
LanguageTelugu
Released13 October 2021
Recorded2020–2021
Genre
Length3:41
LabelAditya Music
Composer(s)Devi Sri Prasad
Lyricist(s)Chandrabose
Producer(s)Devi Sri Prasad
Pushpa: The Rise track listing
  1. "Daako Daako Meka"
  2. "Srivalli"
  3. "Saami Saami"
  4. "Eyy Bidda Idhi Naa Adda"
  5. "Oo Antava Oo Oo Antava"
Music video
"Srivalli" on YouTube

"Srivalli" is an Indian Telugu-language song composed by Devi Sri Prasad, with lyrics by Chandrabose and recorded by Sid Sriram for the soundtrack album of the 2021 film Pushpa: The Rise.[1] It was released on 13 October 2021 (released on YouTube as a lyrical video song) as the second single from the album, through Aditya Music.[2] The full video song, featuring scenes directly from the film, was released on 4 January 2022 on YouTube.[3]

The song was also released in Hindi, Tamil, Kannada and Malayalam languages with the same title and was included in the respective dubbed versions of the film. The song was produced by Aditya Music in Bengali with the same title and was released in July 2023.[4] The hook leg-dance step in the film, performed by the lead actor Allu Arjun became widely popular and a pop-cultural phenomenon.[5][6]

"Srivalli" experienced large amounts of commercial success. Although the song and the film were released in 2021, it had a consecutive commercial success throughout 2022, in which it debuted at number one on the Billboard India Songs and retained the position for nine consecutive weeks.[7]

Production, lyrics and recording

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Sid Sriram has also recorded the song in Tamil, Kannada and Malayalam languages. Javed Ali and Usha Uthup have recorded the song in Hindi and Bengali languages respectively.[8][9]

In an interview with The Telegraph, Devi Sri Prasad said that the song's primary recording was completed in four-and-a-half minutes. He further said that "After I heard the situation, I wanted to put the heroine’s name in the song. From the name Srivalli, I just tapped ‘record’ and started singing the tune".[10]

Devi Sri Prasad had initially planned to replace the Hindi version title with "Sridevi" as he felt that Srivalli is the name of a South Indian girl. The team had tried three to four variations and Javed Ali (singer of Hindi version) has even recorded the song as Sridevi instead of Srivalli but weren't satisfied. Later, Ali suggested that the word Srivalli was gelling well with the composition and so decided to retain it.[11]

Music video

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Background and production

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As part of the film's production, the scenes involved in the music video of the song were shot exclusively at the Thirumalai Kovil, Panpoli in Tamil Nadu, India.[12]

Jani Master choreographed the dance sequences. The popular Srivalli hook-step was idealised by the film's director Sukumar. The Times of India reported that "....Allu Arjun had injured his foot and while attempting the choreography would often lose grip of his sandal and drag his foot around. That’s when Sukumar decided to incorporate the foot-dragging movement as an actual step in the track and even added that extra zing with the slipper sliding off".[13]

Synopsis

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The music video is a direct clip from the scenes in Pushpa: The Rise. The scenes feature Allu Arjun, Rashmika Mandanna and Jagadeesh Prathap Bandari primarily.

Commercial performance

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The song received widespread acclaim from the audience. In February 2022, it debuted at number one in the inaugural Billboard India Songs chart and retained number one nine consecutive weeks.[7] The music video of the song became YouTube India's 2022 top music video, as declared by the YouTube's official charts.[14] The Hindi version of the song is the most viewed Indian music video of 2022 on YouTube, with over 55.2 crore (552 million) by the end of 2022.[15] The Hindi version music video currently has more than 63 crore (630 million) views. It has become one of the top-10 most searched regional songs in 2023 on Amazon Alexa in India, alongside "Saami Saami", "Oo Antava Oo Oo Antava", "Naatu Naatu", "Butta Bomma" and others.[16]

Live performances

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Sid Sriram has performed the song during the pre-release event of the film in Hyderabad, India prior to film's release in December 2021.[17] During the event Sriram performed the song in the absence of music caused by a technical glitch, acknowledging the same Allu Arjun has praised his performance in the Instagram post he shared.[18] He has performed the song at the Coachella 2024 in California, U. S. in April 2024.[19]

Credits and personnel

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Credits adapted from YouTube.[20]

  • Devi Sri Prasad  – composer, banjo and melodica
  • Chandrabose  – lyrics
  • Sid Sriram  – vocals
  • Vikas Badisa  – keyboards
  • Kalyan  – rhythm
  • Manomani  – saranagi
  • S P Abhishek  – live musicians supervision
  • Deepak  – chorus
  • Vignesh  – chorus
  • Shenbagaraj  – chorus
  • Narayanan  – chorus
  • Thipparthy Uday Kumar  – chorus
  • A. Uday Kumar  – mix engineer, mastering engineer, record engineer
  • T. Uday Kumar  – record engineer
  • Suresh Kumar Taddi  – record engineer
  • Murugan  – orchestra in-charge
  • Pugalendhi  – studio assistant
  • R Raja  – studio assistant
  • V Dhinakaran  – studio assistant

Charts

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Weekly chat performance for "Srivalli"
Chart (2021–2022) Peak
position
India (Billboard)[7] 1
UK Asian Music Chart (OCC)[21] 13

Accolades

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Award[a] Date of ceremony[b] Category Recipient(s) Result Ref.
Filmfare Awards South 9 October 2022 Best Playback Singer – Male Sid Sriram Won [22]
Mirchi Music Awards 8 March 2022 Male Vocalist of The Year Javed Ali[c] Won [23]
Sakshi Excellence Awards 21 October 2022 Most Popular Lyricist Chandrabose Won [24]
Most Popular Singer – Male Sid Sriram Won
South Indian International Movie Awards 10 September 2022 Best Lyricist – Telugu Chandrabose Won [25]
Best Male Playback Singer – Telugu Sid Sriram Won

Impact and legacy

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Daisy Shah and Adil Khan have recreated the music video which involves the scenes from the film and the music.[26] Dutch singer Emma Heesters performed a cover of the song which was released on 4 February 2022, with lyrics translated to English.[27][28][29] Likewise, there were many cover versions created and released by various artistes including the languages the song is not originally produced.[30] It became a pop cultural phenomenon in India to perform or recreate the song and the music from the soundtrack.[31] The official band of the Mumbai Police performed the song in March 2022.[32] Karthik Keramalu of Deccan Herald opined that the song has catchy lyrics and music which made it find to wider audience quickly other than the Telugu speakers.[33] In their list titled "Allu Arjun Songs That Have Become Signature Hook Steps", Outlook has included the song "Srivalli" alongside five other songs of Allu Arjun.[34]

The dance moves popularly known as Srivalli hook-step, performed by Allu Arjun became a pop cultural phenomenon worldwide.[35][5][36][37] In the article, "Reels in Reviews", Meta Platforms declared that "Srivalli" is one of the top used songs on the Instagram Reels and other products of Meta Platforms'.[38] The dance-step was recreated optionally with music, on social media including various movie stars and celebrities. In an Instagram video posted by Australian cricketer David Warner, he have performed the song including the dance steps.[39] Later, during an ongoing match in 2023 Cricket World Cup, he have again performed the dance step in October 2023.[40] Dwayne Bravo,[41] Hardik Pandya,[42] Suresh Raina,[43] Varun Dhawan,[44] Suryakumar Yadav, Ishan Kishan, Yashika Aannand,[45] Anita Hassanandani,[46] Rohit Suchanti,[47] Virat Kohli and several others have recreated the hook-step.[48][49][50][51]

Notes

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  1. ^ Awards, festivals and organizations are in alphabetical order.
  2. ^ Date is linked to the article about the awards held that year, wherever possible.
  3. ^ For the Hindi version

References

[edit]
  1. ^ "Pushpa The Rise song Srivalli is easy on the ears". The Indian Express. 13 October 2021. Retrieved 10 July 2024.
  2. ^ Staff, T. N. M. (13 October 2021). "Watch: 'Srivalli', song from Allu Arjun, Rashmika and Fahadh's Pushpa out". The News Minute. Retrieved 10 July 2024.
  3. ^ "To Draw More Crowd to Theatres, Makers of Pushpa Release Full Video of Srivalli Song". News18. 5 January 2022. Retrieved 10 July 2024.
  4. ^ "'Pushpa' song 'Srivalli's Bengali version crosses a huge milestone, have you seen it yet?". The Times of India. 12 July 2022. ISSN 0971-8257. Retrieved 10 July 2024.
  5. ^ a b Bureau, ABP News (24 December 2022). "Year Ender 2022: From Kacha Badam To Srivalli Song, A Look At The Top Viral Videos Of The Year". news.abplive.com. Retrieved 10 July 2024. {{cite web}}: |last= has generic name (help)
  6. ^ ANI (5 December 2022). "'Srivalli' is top music video, 'Shorts Break' top creator in India on YouTube". The New Indian Express. Retrieved 10 July 2024.
  7. ^ a b c Cusson, Michael (15 February 2022). "Billboard India Songs". Billboard. Retrieved 10 July 2024.
  8. ^ "Javed Ali on viral sensation Srivalli: Have been receiving more song offers now". Hindustan Times. 14 February 2022. Retrieved 10 July 2024.
  9. ^ "Usha Uthup gives a Bangla touch to Allu Arjun's Pushpa song Srivalli. Viral video". India Today. 2 March 2022. Retrieved 10 July 2024.
  10. ^ Salunkhe, Sameer (2 November 2023). "Pushpa composer Devi Sri Prasad: 'The Srivalli song was done in 4 minutes 30 seconds'". The Telegraph. Retrieved 10 July 2024.
  11. ^ "Never Imagined Pushpa's Song Srivalli Would Become a National Rage, Says Singer Javed Ali | Exclusive". News18. 1 February 2022. Retrieved 10 July 2024.
  12. ^ "Where Was The Srivalli Song From Pushpa: The Rise Shot?". News18. 24 June 2023. Retrieved 10 July 2024.
  13. ^ "'Pushpa' turns one; Here's the real story behind 'Srivalli's hook-up step!". The Times of India. 17 December 2022. ISSN 0971-8257. Retrieved 10 July 2024.
  14. ^ "Srivalli from movie Pushpa is top music video of 2022 in India: YouTube - CNBC TV18". CNBCTV18. 5 December 2022. Retrieved 10 July 2024.
  15. ^ Ray, Sanjana (28 December 2022). "Pushpa's Srivalli to Ali Sethi's Pasoori: These are 10 of the highest-viewed desi songs of 2022". GQ India. Retrieved 10 July 2024.
  16. ^ Singh, Deepali (16 February 2024). "Naatu Naatu, Kaavaalaa, Khalasi among top 10 most-searched regional songs on Alexa". Moneycontrol. Retrieved 10 July 2024.
  17. ^ "'He is Music', says Allu Arjun, showering praise on 'Srivalli' singer Sid Sriram". English.Mathrubhumi. 30 January 2022. Retrieved 10 July 2024.
  18. ^ Features, C. E. (30 January 2022). "Allu Arjun: Sid Sriram doesn't need music; he is music". Cinema Express. Retrieved 10 July 2024.
  19. ^ Entertainment, Quint (22 April 2024). "Sid Sriram Becomes the First South Indian Artist to Perform at Coachella". TheQuint. Retrieved 10 July 2024.
  20. ^ "Pushpa: Srivalli - Lyrical (Telugu)", YouTube, 12 October 2021, retrieved 10 July 2024
  21. ^ "SRIVALLI". Official Charts. 3 February 2022. Retrieved 25 September 2024.
  22. ^ "Winners Of The Filmfare Awards South 2022 – Telugu". Filmfare. Retrieved 29 October 2022.
  23. ^ Sen, Debarati S. "Music, glamour, power-packed performances and more at the Mirchi Music Awards". The Times of India. Retrieved 13 March 2022.
  24. ^ "Sakshi Excellence Awards 2021 Winners". Sakshi Post. 30 October 2022. Retrieved 3 November 2022.
  25. ^ Hymavathi, Ravali (11 September 2022). "SIIMA Awards 2022: Check Out The Complete List Of Tollywood Winners…". The Hans India. Retrieved 11 September 2022.
  26. ^ "Daisy Shah and Aadil Khan Turn Into Allu Arjun and Rashmika Mandanna, Dance to Pushpa Song Srivalli". News18. 3 February 2022. Retrieved 10 July 2024.
  27. ^ "Have you watched Emma Heesters' English Version of 'Srivalli' yet? see here!". The Times of India. 7 February 2022. ISSN 0971-8257. Retrieved 10 July 2024.
  28. ^ Bureau, ABP News (8 February 2022). "Pushpa Movie Song 'Srivalli' English Version By Famous Dutch Singer Is Going Viral- Watch Video". news.abplive.com. Retrieved 10 July 2024. {{cite web}}: |last= has generic name (help)
  29. ^ "Dutch singer's multilingual magic strikes again with 'Srivalli' rendition. Listen here". The Indian Express. 20 April 2024. Retrieved 10 July 2024.
  30. ^ "Pune cop's Marathi version of Allu Arjun's Pushpa song Srivalli is a hit online. Seen it yet?". India Today. 14 January 2022. Retrieved 10 July 2024.
  31. ^ "RRR's Naatu Naatu, Pushpa's Srivalli Sanskrit Versions Go Viral As Pune Band Recreates Superhit Songs". News18. 2 November 2023. Retrieved 10 July 2024.
  32. ^ Yadav, Prerna; News, India TV (15 March 2022). "Viral video: Mumbai Police band joins Allu Arjun's Pushpa frenzy, dedicates song Srivalli to Mumbaikars". www.indiatvnews.com. Retrieved 10 July 2024. {{cite web}}: |last2= has generic name (help)
  33. ^ Keramalu, Karthik. "How Telugu songs are catching everyone's fancy". Deccan Herald. Retrieved 10 July 2024.
  34. ^ "'Butta Bomma' To 'Srivalli' To 'Seeti Maar' – Allu Arjun Songs That Have Become Signature Hook Steps". Outlook India. 4 April 2023. Retrieved 10 July 2024.
  35. ^ "Kili Paul breaks the Internet with his epic dance performance on Allu Arjun's Pushpa song Oo Antava. Viral video". India Today. 18 January 2022. Retrieved 10 July 2024.
  36. ^ "Pushpa: Allu Arjun's Srivalli Hook Step Comes in Handy for Man Boarding Mumbai Local, See Hilarious Video". News18. 17 January 2022. Retrieved 10 July 2024.
  37. ^ "'Srivalli' hook step keeps children hooked at govt school". The Times of India. 30 March 2022. ISSN 0971-8257. Retrieved 10 July 2024.
  38. ^ "'Reels in Review' - Some of 2022's Top Trends on Reels In India". Meta. 19 December 2022. Retrieved 10 July 2024.
  39. ^ Hendriques, Princia (15 May 2024). "Pushpa 2: Internet Goes Wild After Student Recreates Allu Arjun's Shoe Drop Hook Step On Stage In The US- Watch". Mashable India. Retrieved 10 July 2024.
  40. ^ "Watch: David Warner's dance moves to 'Srivalli' song from 'Pushpa' steal the spotlight during Australia-Pakistan match". The Times of India. 4 October 2023. ISSN 0971-8257. Retrieved 10 July 2024.
  41. ^ "Watch video: 'Once again' Dwayne Bravo grooves to Allu Arjun's 'Srivalli' song from 'Pushpa'". Free Press Journal. Retrieved 10 July 2024.
  42. ^ "'Srivalli' hook step keeps children hooked at govt school". The Times of India. 30 March 2022. ISSN 0971-8257. Retrieved 10 July 2024.
  43. ^ "Suresh Raina couldn't help but try the Srivalli hook step in viral video. Then, Allu Arjun said this". India Today. 24 January 2022. Retrieved 10 July 2024.
  44. ^ "Suresh Raina couldn't help but try the Srivalli hook step in viral video. Then, Allu Arjun said this". India Today. 24 January 2022. Retrieved 10 July 2024.
  45. ^ migrator (23 January 2022). "Going with the trend: Celebrities, cricketers shake legs for Srivalli song from Pushpa". www.dtnext.in. Retrieved 10 July 2024.
  46. ^ "Anita Hassanandani's hilarious response to people saying her son Aaravv looks like his father Rohit Reddy; recreates Allu Arjun's 'Srivalli' hook step". The Times of India. 28 January 2022. ISSN 0971-8257. Retrieved 10 July 2024.
  47. ^ "Javed Ali on viral sensation Srivalli: Have been receiving more song offers now". Hindustan Times. 14 February 2022. Retrieved 10 July 2024.
  48. ^ "Watch: Kohli Breaks Into Unique 'Srivalli Dance' Celebration After Taking Splendid Catch". MensXP. 10 February 2022. Retrieved 10 July 2024.
  49. ^ "Viral Video: South Korean Woman Recreates Hook Step of Allu Arjun". www.india.com. Retrieved 10 July 2024.
  50. ^ "French man's swag level while doing Allu Arjun's Srivalli hook step is super high. Watch video". India Today. 26 January 2022. Retrieved 10 July 2024.
  51. ^ "Kili Paul breaks the Internet with his epic dance performance on Allu Arjun's Pushpa song Oo Antava. Viral video". India Today. 18 January 2022. Retrieved 10 July 2024.
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